Social Media Subscription Market Report 2025

The social media subscription market size has grown exponentially in recent years. It will grow from $24.95 billion in 2024 to $30.03 billion in 2025 at a compound annual growth rate (CAGR) of 20.4%. The growth in the historic period can be attributed to rising social media adoption, content monetization, influencer marketing boom, ad-free experience, privacy concerns.

The social media subscription market size is expected to see rapid growth in the next few years. It will grow to $59.92 billion in 2029 at a compound annual growth rate (CAGR) of 18.9%. The growth in the forecast period can be attributed to increasing content diversification, growing digital economy, personalization and ai integration, emphasis on community building, global economic trends. Major trends in the forecast period include cross-platform integration, collaborations and partnerships, gamification elements, education and skill development, customization and personalization.

Internet-based streaming services are poised to significantly drive the growth of the social media subscription market. Today's consumers prefer to watch their favorite content on demand, from any location, which has led to a surge in the popularity of online content streaming. To access this content, customers typically subscribe to platforms like Netflix, Amazon, and others, paying a specific fee on a monthly, quarterly, or yearly basis. For example, in May 2024, the Michigan Journal of Economics, a publication from the University of Michigan, reported that the streaming service industry was valued at $554.33 billion in 2023, with projected revenue for 2024 expected to reach $43 billion. Consequently, the rise of internet-based streaming services is driving growth in the social media subscription market.

The increasing penetration of social media is anticipated to significantly boost the growth of the social media subscription market moving forward. Social media penetration refers to the degree to which social media platforms are utilized within a specific population. As social media usage rises, subscription models become more appealing for platforms, potentially broadening the pool of potential subscribers. For instance, in November 2022, the International Telecommunication Union (ITU), a Switzerland-based United Nations agency, reported that global Internet penetration reached approximately 5.3 billion people, accounting for 66% of the world's population in 2022, with a growth rate of 6.1% compared to 2021. Thus, the growing number of global social media users is playing a significant role in driving the expansion of the social media subscription market.

Social media marketing involves companies using social media platforms to boost sales, drive website traffic, and promote their products or brands. According to Sprout Social data from January 2022, there are 3.96 billion social media users globally, and adults spend an average of 95 minutes per day on social media across all platforms. Companies engage in social media management by posting content, responding to follower reviews and comments, and running social media advertisements. This highlights the significance of social media marketing in contemporary business strategies.

Major companies in the social media subscription market are focusing on innovative products, such as open social platforms, to facilitate text-based public conversations while promoting open and decentralized social networking. An open social platform is a digital network that enables users to access, share, and interact with content freely, engaging with a broad audience without restrictions on visibility or participation. For example, in July 2023, Meta Platforms Inc., a US-based company specializing in social networking, advertising, and business insights, launched Threads, a text-sharing app that integrates with Instagram. This app allows users to effortlessly transfer their Instagram accounts and followers to Threads, enhancing their social media experience. With over 100 million active users within the first ten days, Threads demonstrates strong potential as a new platform for text-based interactions, strategically positioning Meta to attract a wider audience and reinforce its presence in the social media subscription market.

In November 2023, Havas Group, a France-based advertising and communications firm, acquired PR Pundit for an undisclosed sum. This acquisition allows Havas to bolster its global public relations network, Havas Red, and expand its footprint in India by utilizing PR Pundit’s expertise in strategic communication and innovative approaches to deliver integrated solutions across multiple sectors. PR Pundit is an India-based provider specializing in branding, influencer marketing, social media marketing (SMM), and public relations (PR) services.

Major companies operating in the social media subscription market include Amazon.Com Inc., Apple Inc., Alphabet Inc., Microsoft Corporation, Comcast Corporation, AT&T Inc., The Walt Disney Company, Tencent Holdings Limited, Charter Communications Inc., Discovery Inc., Warner Bros. Discovery, Netflix Inc., ViacomCBS Inc., Bell Canada, Bertelsmann SE & Co. KG, Vivendi SE, Fox Corporation, Spotify Technology S.A., Hearst Corporation, Canal+ Group, Snap Inc., iHeartMedia Inc., Gannett Co. Inc., Zynga Inc., New York Times Company, Conde Nast, Meredith Corporation, National Geographic Partners LLC, Nextdoor Inc., Trafalgar Entertainment.

North America was the largest region in the social media subscription market in 2024. The regions covered in the social media subscription market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the social media subscription market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

Social media subscriptions primarily involve the sale of subscriptions or related services to customers through social media platforms, utilizing cash on delivery or online payment methods. Customers are typically categorized into groups such as women, men, and kids.

The main types of social media subscriptions are categorized as refill, customize, and membership. Refill involves the act of filling something again. Payment modes for these subscriptions include cash on delivery and online payments. Various applications of social media subscriptions span beauty and personal care, food and beverage, clothing and fashion, entertainment, health and fitness, and other diverse applications. These subscriptions are utilized by both adults and kids.

The social media subscription market research report is one of a series of new reports that provides social media subscription market statistics, including social media subscription industry, global social media subscription market size, regional shares, competitors with a social media subscription market share, detailed social media subscription market segments, market trends and opportunities, and any further data you may need to thrive in the social media subscription industry. This social media subscription market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The social media subscription market includes revenues earned by entities by providing subscription services with subscriptions to Instagram, Facebook, video hosting sites, and social networking sites. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 3-5 business days.