The market is estimated to register growth at a remarkable CAGR forecast during 2022-2027 owing to increased adoption of baby wipes for maintaining infant sanitation and increasing product development activities.
The global baby wipes market was valued at USD 4,657 million in 2021, growing at a CAGR of 5.20% during the forecast period from 2022 to 2027 to reach USD 6,301 million by 2027. The baby wipes market is slated to witness prosperity owing to factors such as increasing usage of baby wipes for maintaining infant sanitation, increasing number of working mothers, the growing importance of biodegradable baby wipes, rising disposable income, increasing product development activities, and the growing focus on improving the safety and usability of baby wipes are further expected to result in the appreciable revenue growth in the baby wipes market during the forecast period (2022-2027).
Although baby wipes are favored for their ease of use, in some cases they can be detrimental to the environment. Most baby wipes are made up of non-biodegradable materials that can damage the environment by contaminating the water and food supplies, disturbing the ecosystem, and causing other irreversible deteriorating effects. Therefore, companies are now focused on developing eco-friendly biodegradable baby wipes which are likely to accelerate the market growth for baby wipes. For instance, in August 2021, Coterie announced the launch of its new baby wipe which is made from 100% plant-based, biodegradable, and compostable materials, with raw materials derived from renewable wood sources.
However, the risk of chemical health hazards and the availability of other alternatives may act as a restraint in the baby wipes market growth.
The baby wipes market saw slight growth during the period of the COVID-19 pandemic. Owing to the rising cases of COVID-19, baby wipes were highly in demand among the public owing to the rising awareness of infant sanitation and hygiene and to prevent the risk of cross-contamination from items such as baby pacifiers and toys. Nevertheless, the post-pandemic arena is going to be uplifting for the growth of baby wipes market.
Based on the type segment of the baby wipes market, the dry wipes category is projected to register a significant growth in revenue in baby wipes in the year 2021. Dry wipes are wipes without liquid. These are fragrance-free, unbleached, and made up of 100 percent cotton and thereby considered safe for baby's sensitive skin. Dry wipes are highly durable and versatile. These can be used to clean or wipe off food from a baby's face, for nappy changing, and for other purposes.
Unlike wet wipes where one has to take out 4-5 wipes at once for cleaning, dry wipes can be used to perform the same task with the utilization of 1 or 2 wipes which reduces the overall wastage of wipes. Also, the size of dry wipes is better than those of wet wipes.
Therefore, considering the advantages associated with dry baby wipes and their growing popularity among consumers, this product category is expected to generate considerable revenue thereby pushing the overall growth of the global baby wipes market during the forecast period.
One of the prominent factors supporting the growth of the North America baby wipes market is the rising working mother population in the region. For instance, according to the US Department of Labor 2021 data, nearly 65.6 percent of mothers having children under age 6 participated in the labor force in 2021 in the US. The source further stated that around 1,500 mothers with children under 1 year, about 1,767 mothers with 1-year-old children, and 1,616 mothers with children aged 2 years were employed in 2021 in the United States. As per the same source, about 4,943 mothers having children under age 3 were working in the US in 2020. Baby wipes make the task of cleaning and sanitizing a baby's skin comparatively easy and quick without relying on water. Also, baby wipes are handy, can be carried around, and can be used anywhere at home or outside.
The rising disposable personal income is another factor anticipated to bolster the growth of the baby wipes market in the region. As per the data published by the Bureau of Economic Analysis under the US Department of Commerce 2022, personal income and its disposition increased from USD 19,832.3 billion in 2020 to USD 21,294.8 billion in 2021 in the United States. The rising personal income allows parents to spend more on essential items such as baby wipes for their children.
In October 2020, Niki's Natural Wipes, an Australian company announced the launch of baby wipes that are infused with antibacterial and antiviral manuka honey in the United States. Hence, the increasing focus of companies on launching new products in the region is also going to positively impact the market growth of baby wipes.
Therefore, the above-mentioned factors are expected to bolster the growth of the baby wipes market in the United States during the forecast period.
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The global baby wipes market was valued at USD 4,657 million in 2021, growing at a CAGR of 5.20% during the forecast period from 2022 to 2027 to reach USD 6,301 million by 2027. The baby wipes market is slated to witness prosperity owing to factors such as increasing usage of baby wipes for maintaining infant sanitation, increasing number of working mothers, the growing importance of biodegradable baby wipes, rising disposable income, increasing product development activities, and the growing focus on improving the safety and usability of baby wipes are further expected to result in the appreciable revenue growth in the baby wipes market during the forecast period (2022-2027).
Baby Wipes Market Dynamics:
Baby wipes are handy, easy to carry around, and hygienic to cleanse the baby's sensitive skin. Baby wipes prevent the occurrence of rashes by keeping the skin well-hydrated, moisturized, and soft. Along with cleaning the skin of the baby, these baby wipes can also be used to properly clean the baby pacifiers and baby's toys as they help in eliminating any kind of dirt, dust, and germs that can be harmful to the baby. Thereby, increasing the usage and demand for baby wipes.Although baby wipes are favored for their ease of use, in some cases they can be detrimental to the environment. Most baby wipes are made up of non-biodegradable materials that can damage the environment by contaminating the water and food supplies, disturbing the ecosystem, and causing other irreversible deteriorating effects. Therefore, companies are now focused on developing eco-friendly biodegradable baby wipes which are likely to accelerate the market growth for baby wipes. For instance, in August 2021, Coterie announced the launch of its new baby wipe which is made from 100% plant-based, biodegradable, and compostable materials, with raw materials derived from renewable wood sources.
However, the risk of chemical health hazards and the availability of other alternatives may act as a restraint in the baby wipes market growth.
The baby wipes market saw slight growth during the period of the COVID-19 pandemic. Owing to the rising cases of COVID-19, baby wipes were highly in demand among the public owing to the rising awareness of infant sanitation and hygiene and to prevent the risk of cross-contamination from items such as baby pacifiers and toys. Nevertheless, the post-pandemic arena is going to be uplifting for the growth of baby wipes market.
Baby Wipes Market Segment Analysis:
Baby Wipes Market by Type (Wet Wipes and Dry Wipes), Distribution Channels (Supermarkets and Hypermarkets, E-Commerce, and Others), Geography (North America, Europe, Asia-Pacific, and Rest of the World)Based on the type segment of the baby wipes market, the dry wipes category is projected to register a significant growth in revenue in baby wipes in the year 2021. Dry wipes are wipes without liquid. These are fragrance-free, unbleached, and made up of 100 percent cotton and thereby considered safe for baby's sensitive skin. Dry wipes are highly durable and versatile. These can be used to clean or wipe off food from a baby's face, for nappy changing, and for other purposes.
Unlike wet wipes where one has to take out 4-5 wipes at once for cleaning, dry wipes can be used to perform the same task with the utilization of 1 or 2 wipes which reduces the overall wastage of wipes. Also, the size of dry wipes is better than those of wet wipes.
Therefore, considering the advantages associated with dry baby wipes and their growing popularity among consumers, this product category is expected to generate considerable revenue thereby pushing the overall growth of the global baby wipes market during the forecast period.
North America is expected to dominate the overall Baby Wipes Market:
Among all the regions, North America is expected to lead in revenue generation in the global baby wipes market. This can be ascribed to the increasing usage of baby wipes for maintaining infant hygiene, increasing disposable income, a highly potent market in terms of product development and launches, and the local presence of key market players among other factors in the region.One of the prominent factors supporting the growth of the North America baby wipes market is the rising working mother population in the region. For instance, according to the US Department of Labor 2021 data, nearly 65.6 percent of mothers having children under age 6 participated in the labor force in 2021 in the US. The source further stated that around 1,500 mothers with children under 1 year, about 1,767 mothers with 1-year-old children, and 1,616 mothers with children aged 2 years were employed in 2021 in the United States. As per the same source, about 4,943 mothers having children under age 3 were working in the US in 2020. Baby wipes make the task of cleaning and sanitizing a baby's skin comparatively easy and quick without relying on water. Also, baby wipes are handy, can be carried around, and can be used anywhere at home or outside.
The rising disposable personal income is another factor anticipated to bolster the growth of the baby wipes market in the region. As per the data published by the Bureau of Economic Analysis under the US Department of Commerce 2022, personal income and its disposition increased from USD 19,832.3 billion in 2020 to USD 21,294.8 billion in 2021 in the United States. The rising personal income allows parents to spend more on essential items such as baby wipes for their children.
In October 2020, Niki's Natural Wipes, an Australian company announced the launch of baby wipes that are infused with antibacterial and antiviral manuka honey in the United States. Hence, the increasing focus of companies on launching new products in the region is also going to positively impact the market growth of baby wipes.
Therefore, the above-mentioned factors are expected to bolster the growth of the baby wipes market in the United States during the forecast period.
Baby Wipes Market Key Players:
Some of the key market players operating in the baby wipe market include Johnson & Johnson Private Limited, Nice-Pak Products, Inc., Himalaya Wellness Company, Farlin-Global, Procter & Gamble, Unicharm Corporation, Albaad, Irish Breeze, Blue Bear Protection, Yoboo, Hindustan Unilever Limited, Linette Hellas SA., Canopus Wet Wipe, Dabur India Ltd., Kimberly Clark, Coterie Baby, Inc., Niki's Natural Wipes, The Honest Company, Inc., Premier Care Industries, Kleen-Pak Products Pte Ltd., and others.Recent Developmental Activities in the Baby Wipes Market:
- In January 2022, Blue Bear Baby launched dermatologically tested sensitive baby wipes that are hypoallergenic and made with nourishing ingredients.
- In February 2022, yoboo, a medical feeding maternal and child brand, launched their new unscented baby wipes on the Philippine e-commerce platform.
Key Takeaways from the Baby Wipes Market Report Study
- Market size analysis for current baby wipes market size (2021), and market forecast for 5 years (2022-2027)
- The effect of the COVID-19 pandemic on this market is significant. To capture and analyze suitable indicators, our experts are closely watching the baby wipes market.
- Top key product developments, mergers, acquisitions, partnerships, and joint ventures happened over the last 3 years
- Key companies dominating the global baby wipes market.
- Various opportunities are available for the other competitor in the baby wipes market space.
- What are the top-performing segments in 2021? How these segments will perform in 2027.
- Which are the top-performing regions and countries in the current baby wipes market scenario?
- Which are the regions and countries where companies should have concentrated on opportunities for baby wipes market growth in the coming future?
Target Audience who can be benefited from this Baby Wipes Market Report Study
- Baby wipes products providers
- Research organizations and consulting companies
- Baby wipes -related organizations, associations, forums, and other alliances
- Government and corporate offices
- Start-up companies, venture capitalists, and private equity firms
- Distributors and Traders dealing in baby wipes
- Various distribution channels who want to know more about the baby wipes market and the latest product innovations in the baby wipes market.
Frequently Asked Questions for the Baby Wipes Market:
1. What are baby wipes?
Baby wipes either wet or dry are a type of hygiene product meant for cleaning and moisturizing the skin of the baby.2. What is the market for global baby wipes?
The global baby wipes market was valued at USD 4,657 million in 2021, growing at a CAGR of 5.20% during the forecast period from 2022 to 2027 to reach USD 6,301 million by 2027.3. What are the drivers for the global baby wipes market?
The baby wipes market is slated to witness prosperity owing to factors such as increased adoption of baby wipes for maintaining infant sanitation, increasing number of working mothers, the rising importance of biodegradable baby wipes, and the growing focus on improving the safety and usability of baby wipes are further expected to result in the appreciable revenue growth in the baby wipes market during the forecast period (2022-2027).4. Who are the key players operating in the global baby wipes market?
Some of the key market players operating in the baby wipe market include Johnson & Johnson Private Limited, Nice-Pak Products, Inc., Himalaya Wellness Company, Farlin-Global, Procter & Gamble, Unicharm Corporation, Albaad, Irish Breeze, Blue Bear Protection, Yoboo, Hindustan Unilever Limited, Linette Hellas SA., Canopus Wet Wipe, Dabur India Ltd., Kimberly Clark, Coterie Baby, Inc., Niki's Natural Wipes, The Honest Company, Inc., Premier Care Industries, Kleen-Pak Products Pte Ltd., and others.5. Which region has the highest share in the baby wipes market?
North America is expected to dominate the overall baby wipes market during the forecast period, 2022 to 2027. This can be ascribed to the increasing usage of baby wipes for maintaining infant hygiene, increasing disposable personal income, a highly potent market in terms of product development and launches, and the local presence of key market players among other factors in the region.This product will be delivered within 2 business days.
Table of Contents
1. Baby Wipes Market Report Introduction2. Baby Wipes Market Executive Summary
2.1. Scope of the Study
2.2. Market at Glance
2.3. Competitive Assessment
3. Baby Wipes Market Key Factors Analysis
3.1. Baby Wipes Market Drivers
3.1.1. Increased adoption of baby wipes for maintaining infant sanitation
3.1.2. The growing importance of biodegradable baby wipes
3.1.3. An increasing number of working mothers
3.2. Baby Wipes Market Restraints and Challenges
3.2.1. Risk of chemical health hazards
3.2.2. Availability of alternative hygiene products
3.3. Baby Wipes Market Opportunities
3.3.1. Increasing demand for eco-friendly packaging of baby wipes
4. Baby Wipes Market Porter’s Five Forces Analysis
4.1. Bargaining Power of Suppliers
4.2. Bargaining Power of Consumers
4.3. Threat of New Entrants
4.4. Threat of Substitutes
4.5. Competitive Rivalry
5. COVID-19 Impact Analysis on Baby Wipes Market
6. Baby Wipes Market Layout
6.1. By Type
6.1.1. Wet Baby Wipes
6.1.2. Dry Baby Wipes
6.2. By Distribution Channels
6.2.1. Supermarkets and Hypermarkets
6.2.2. E-commerce
6.2.3. Others
6.3. By Geography
6.3.1. North America
6.3.1.1. United States Baby Wipes Market in USD million (2019-2027)
6.3.1.2. Canada Baby Wipes Market in USD million (2019-2027)
6.3.1.3. Mexico Baby Wipes Market in USD million (2019-2027)
6.3.2. Europe
6.3.2.1. France Baby Wipes Market in USD million (2019-2027)
6.3.2.2. Germany Baby Wipes Market in USD million (2019-2027)
6.3.2.3. United Kingdom Baby Wipes Market in USD million (2019-2027)
6.3.2.4. Italy Baby Wipes Market in USD million (2019-2027)
6.3.2.5. Spain Baby Wipes Market in USD million (2019-2027)
6.3.2.6. Rest of Europe Baby Wipes Market in USD million (2019-2027)
6.3.3. Asia-Pacific
6.3.3.1. China Baby Wipes Market in USD million (2019-2027)
6.3.3.2. Japan Baby Wipes Market in USD million (2019-2027)
6.3.3.3. India Baby Wipes Market in USD million (2019-2027)
6.3.3.4. Australia Baby Wipes Market in USD million (2019-2027)
6.3.3.5. South Korea Baby Wipes Market in USD million (2019-2027)
6.3.3.6. Rest of Asia Pacific Baby Wipes Market in USD million (2019-2027)
6.3.4. Rest of the World (RoW)
6.3.4.1. Middle East Baby Wipes Market in USD million (2019-2027)
6.3.4.2. Africa Baby Wipes Market in USD million (2019-2027)
6.3.4.3. South America Baby Wipes Market in USD million (2019-2027)
7. Baby Wipes Market Company and Product Profiles
7.1. Johnson & Johnson Private Limited
7.1.1. Company Overview
7.1.2. Company Snapshot
7.1.3. Financial Overview
7.1.4. Product Listing
7.1.5. Entropy
7.2. Nice-Pak Products, Inc.
7.2.1. Company Overview
7.2.2. Company Snapshot
7.2.3. Financial Overview
7.2.4. Product Listing
7.2.5. Entropy
7.3. The Clorox Company
7.3.1. Company Overview
7.3.2. Company Snapshot
7.3.3. Financial Overview
7.3.4. Product Listing
7.3.5. Entropy
7.4. ORCHIDS INTERNATIONAL
7.4.1. Company Overview
7.4.2. Company Snapshot
7.4.3. Financial Overview
7.4.4. Product Listing
7.4.5. Entropy
7.5. Procter & Gamble
7.5.1. Company Overview
7.5.2. Company Snapshot
7.5.3. Financial Overview
7.5.4. Product Listing
7.5.5. Entropy
7.6. Unicharm Corporation
7.6.1. Company Overview
7.6.2. Company Snapshot
7.6.3. Financial Overview
7.6.4. Product Listing
7.6.5. Entropy
7.7. Albaad
7.7.1. Company Overview
7.7.2. Company Snapshot
7.7.3. Financial Overview
7.7.4. Product Listing
7.7.5. Entropy
7.8. Irish Breeze
7.8.1. Company Overview
7.8.2. Company Snapshot
7.8.3. Financial Overview
7.8.4. Product Listing
7.8.5. Entropy
7.9. Blue Bear Protection
7.9.1. Company Overview
7.9.2. Company Snapshot
7.9.3. Financial Overview
7.9.4. Product Listing
7.9.5. Entropy
7.10. Yoboo
7.10.1. Company Overview
7.10.2. Company Snapshot
7.10.3. Financial Overview
7.10.4. Product Listing
7.10.5. Entropy
7.11. Hindustan Unilever Limited
7.11.1. Company Overview
7.11.2. Company Snapshot
7.11.3. Financial Overview
7.11.4. Product Listing
7.11.5. Entropy
7.12. Linette Hellas SA.
7.12.1. Company Overview
7.12.2. Company Snapshot
7.12.3. Financial Overview
7.12.4. Product Listing
7.12.5. Entropy
7.13. Canopus Wet Wipe
7.13.1. Company Overview
7.13.2. Company Snapshot
7.13.3. Financial Overview
7.13.4. Product Listing
7.13.5. Entropy
7.14. Dabur India Ltd.
7.14.1. Company Overview
7.14.2. Company Snapshot
7.14.3. Financial Overview
7.14.4. Product Listing
7.14.5. Entropy
7.15. Kimberly Clark
7.15.1. Company Overview
7.15.2. Company Snapshot
7.15.3. Financial Overview
7.15.4. Product Listing
7.15.5. Entropy
7.16. Coterie Baby, Inc.
7.16.1. Company Overview
7.16.2. Company Snapshot
7.16.3. Financial Overview
7.16.4. Product Listing
7.16.5. Entropy
7.17. Niki's Natural Wipes
7.17.1. Company Overview
7.17.2. Company Snapshot
7.17.3. Financial Overview
7.17.4. Product Listing
7.17.5. Entropy
7.18. The Honest Company, Inc.
7.18.1. Company Overview
7.18.2. Company Snapshot
7.18.3. Financial Overview
7.18.4. Product Listing
7.18.5. Entropy
7.19. Premier Care Industries
7.19.1. Company Overview
7.19.2. Company Snapshot
7.19.3. Financial Overview
7.19.4. Product Listing
7.19.5. Entropy
7.20. Kleen-Pak Products Pte Ltd.
7.20.1. Company Overview
7.20.2. Company Snapshot
7.20.3. Financial Overview
7.20.4. Product Listing
7.20.5. Entropy
8. KOL Views
9. Project Approach
10. About the Publisher
11. Disclaimer & Contact the Publisher
List of Tables
Table 1: Competitive Analysis
Table 2: COVID-19 Impact Analysis on Baby Wipes Market
Table 3: Baby Wipes Market in Global (2019-2027)
Table 4: Baby Wipes Market in Global by Type (2019-2027)
Table 5: Baby Wipes Market in Global by Distribution Channels (2019-2027)
Table 6: Baby Wipes Market in Global by Geography (2019-2027)
Table 7: Baby Wipes Market in North America (2019-2027)
Table 8: Baby Wipes Market in North America by Country (2019-2027)
Table 9: Baby Wipes Market in the US (2019-2027)
Table 10: Baby Wipes Market in Canada (2019-2027)
Table 11: Baby Wipes Market in Mexico (2019-2027)
Table 12: Baby Wipes Market in Europe (2019-2027)
Table 13: Baby Wipes Market in Europe by Country (2019-2027)
Table 14: Baby Wipes Market in France (2019-2027)
Table 15: Baby Wipes Market in Germany (2019-2027)
Table 16: Baby Wipes Market in the United Kingdom (2019-2027)
Table 17: Baby Wipes Market in Italy (2019-2027)
Table 18: Baby Wipes Market in Spain (2019-2027)
Table 19: Baby Wipes Market in the Rest of Europe (2019-2027)
Table 20: Baby Wipes Market in APAC (2019-2027)
Table 21: Baby Wipes Market in APAC by Country (2019-2027)
Table 22: Baby Wipes Market in China (2019-2027)
Table 23: Baby Wipes Market in Japan (2019-2027)
Table 24: Baby Wipes Market in India (2019-2027)
Table 25: Baby Wipes Market in Australia (2019-2027)
Table 26: Baby Wipes Market in South Korea (2019-2027)
Table 27: Baby Wipes Market in Rest of APAC (2019-2027)
Table 28: Baby Wipes Market in the Rest of the World (2019-2027)
Table 29: Baby Wipes Market in RoW by Region (2019-2027)
Table 30: Baby Wipes Market in the Middle East (2019-2027)
Table 31: Baby Wipes Market in Africa (2019-2027)
Table 32: Baby Wipes Market in South America (2019-2027)
List of Figures
Figure 1: Competitive Analysis
Figure 2: COVID-19 Impact Analysis on Baby Wipes Market
Figure 3: Baby Wipes Market in Global (2019-2027)
Figure 4: Baby Wipes Market in Global by Type (2019-2027)
Figure 5: Baby Wipes Market in Global by Distribution Channels (2019-2027)
Figure 6: Baby Wipes Market in Global by Geography (2019-2027)
Figure 7: Baby Wipes Market in North America (2019-2027)
Figure 8: Baby Wipes Market in North America by Country (2019-2027)
Figure 9: Baby Wipes Market in the US (2019-2027)
Figure 10: Baby Wipes Market in Canada (2019-2027)
Figure 11: Baby Wipes Market in Mexico (2019-2027)
Figure 12: Baby Wipes Market in Europe (2019-2027)
Figure 13: Baby Wipes Market in Europe by Country (2019-2027)
Figure 14: Baby Wipes Market in France (2019-2027)
Figure 15: Baby Wipes Market in Germany (2019-2027)
Figure 16: Baby Wipes Market in the United Kingdom (2019-2027)
Figure 17: Baby Wipes Market in Italy (2019-2027)
Figure 18: Baby Wipes Market in Spain (2019-2027)
Figure 19: Baby Wipes Market in the Rest of Europe (2019-2027)
Figure 20: Baby Wipes Market in APAC (2019-2027)
Figure 21: Baby Wipes Market in APAC by Country (2019-2027)
Figure 22: Baby Wipes Market in China (2019-2027)
Figure 23: Baby Wipes Market in Japan (2019-2027)
Figure 24: Baby Wipes Market in India (2019-2027)
Figure 25: Baby Wipes Market in Australia (2019-2027)
Figure 26: Baby Wipes Market in South Korea (2019-2027)
Figure 27: Baby Wipes Market in Rest of APAC (2019-2027)
Figure 28: Baby Wipes Market in the Rest of the World (2019-2027)
Figure 29: Baby Wipes Market in RoW by Region (2019-2027)
Figure 30: Baby Wipes Market in the Middle East (2019-2027)
Figure 31: Baby Wipes Market in Africa (2019-2027)
Figure 32: Baby Wipes Market in South America (2019-2027)
Figure 33: Market Drivers
Figure 34: Market Barriers
Figure 35: Marker Opportunities
Figure 36: PORTER'S Five Force Analysis
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Johnson & Johnson Private Limited
- Nice-Pak Products, Inc.
- Himalaya Wellness Company
- Farlin-Global
- Procter & Gamble
- Unicharm Corporation
- Albaad
- Irish Breeze
- Blue Bear Protection
- Yoboo
- Hindustan Unilever Limited
- Linette Hellas SA.
- Canopus Wet Wipe
- Dabur India Ltd.
- Kimberly Clark
- Coterie Baby, Inc.
- Niki's Natural Wipes
- The Honest Company, Inc.
- Premier Care Industries
- Kleen-Pak Products Pte Ltd.
