Finland Cards and Payments - Opportunities and Risks to 2026

The publisher's ‘Finland Cards and Payments - Opportunities and Risks to 2026' report provides detailed analysis of market trends in Finland's cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry including cards, credit transfers, cash, mobile wallets, direct debit and cheques during the review-period (2018-22e).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2022e-26f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together the publisher's research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.

This report provides top-level market analysis, information and insights into Finland's cards and payments industry, including:

• Current and forecast values for each market in Finland's cards and payments industry, including debit, credit and charge cards.
• Detailed insights into payment instruments including cards, credit transfers, cash, mobile wallets, direct debit and cheques. It also, includes an overview of the country's key alternative payment instruments.
• Ecommerce market analysis.
• Analysis of various market drivers and regulations governing Finland's cards and payments industry.
• Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.
• Comprehensive analysis of consumer attitudes and buying preferences for cards.
• The competitive landscape of Finland's cards and payments industry.

Scope

Finland is one of the most developed contactless card markets in the world, with the majority of consumers using contactless cards. Amid COVID-19, Finnish consumers are increasingly shifting to contactless payments to avoid social contact. The number of contactless cards in the country recorded year-on-year growth of 5.2% in 2022e to reach 10.8 million. Meanwhile, in February 2022, Helsinki Regional Transport enabled open-loop contactless payments on the city's public transport system in collaboration with transit payment services provider Littlepay. Commuters can make payments by tapping their contactless payment card or mobile wallet on contactless readers installed on buses. Vaasa became the fifth city to enable open-loop contactless payments after Hameenlinna, Helsinki, Tampere, and Oulu.

• The proliferation of digital-only banks will further support debit card market growth. In January 2022, Revolut launched its banking services in the country. It offers individual and business accounts along with a Mastercard-branded debit card. Meanwhile, Finland-based banking services provider Holvi offers a range of bank accounts and debit cards, including virtual debit cards.
• The share of consumers who have a mobile wallet stood at 51% in 2022e, up from 44.9% in 2021. This indicates that Finnish consumers are gradually becoming more comfortable using mobile phones for payments, coupled with rising awareness of the benefits of mobile wallets. Banks such as Bank Norwegian and Aktia Bank launched their support for Google Pay in 2020. Amid the COVID-19 outbreak, PayPal launched a QR code-based mobile payment service in May 2020. The mobile payments market is expected to grow further, as a rising number of merchants are accepting mobile wallet solutions. Meanwhile, Vipps and MobilePay merged in October 2022; the new entity collectively has 11 million users and over 400,000 partner merchants across the Nordic region.

Reasons to Buy

The report provides top-level market analysis, information and insights into Finland's cards and payments industry, including:

• Make strategic business decisions, using top-level historic and forecast market data, related to Finland's cards and payments industry and each market within it.
• Understand the key market trends and growth opportunities in Finland's cards and payments industry.
• Assess the competitive dynamics in Finland's cards and payments industry.
• Gain insights into marketing strategies used for various card types in Finland.
• Gain insights into key regulations governing Finland's cards and payments industry.