Profile of retailer's shopper base, key performance indicators, sales and market shares
Key Highlights
- 54.3% of the JYSK's shoppers are female, as they are often the main influencers of home decor purchases.
- JYSK's focus on quality while keeping its prices competitive ensures that it is accessible and attractive to all income groups
- JYSK's share of the Danish home market has risen consistently since 2017, increasing from 10.5% in 2017 to 12.4% in 2021, cementing its position as the market leader.
- During its FY2021/22, the retailer opened 135 stores globally as it continues to expand to new countries.
Scope
- JYSK's ability to serve a large customer base and its customer-centric proposition ensures high market penetration
- JYSK has gained share in the Danish home market, with significant gains in 2021 as stores reopened as lockdown restrictions were lifted
- The retailer must enhance its omnichannel offerings to meet growing consumer demand for shopping online
Reasons to Buy
- Gain a comprehensive knowledge on JYSK business and develop a competitive advantage
- Investigate current trends in the clothing &footwear market to identify the best opportunities to exploit
- Analysis of key players in the clothing &footwear market segment in Denmark
Table of Contents
- Executive Summary
- Retailer’s Shopper profile
- Home shopper profile
- Where Danish consumers buy home products
- Retailers used for other categories
- Retailer overview
- Snapshot of proposition
- Key performance metrics
- Global sales split
- Sales and market shares
- Home market
- Retailer’s market share
- Top 10 retailers’ market share
- Retailers’ share of shoppers
- Market positioning map
- Contacts
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- IKEA
- Harald Nyborg
- JYSK
- Bauhaus
- Bilka
- Imerco
- Fotex
- ILVA
- Silvan
- Kvickly
