“Poland Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2028” is an analytical report by the publisher which provides extensive and highly detailed current and future market trends in the Polish market.
The number of live births in Poland declined by 17.7% during 2016-22, reaching 0.3 million in 2022. This resulted in a baby population of one million in 2022. However, both the crude birth rate and total fertility rates, have fallen. The GDP of Poland grew by 3.9% in 2022 primarily owing to the successful COVID-19 vaccination campaigns, while consumer price inflation stood at 14.4%. Overall growth in value terms has increased in recent years with the sector registering a CAGR of 0.7% during 2016-22. However, in volume terms, sales declined in 2022, with the sector decreasing at a negative CAGR of 1.6%. Baby milks remained by far the largest category in value terms with over 44% of the baby food sector, followed by baby wet meals & other. Danone and Nestlé were the top two companies in 2022. Danone Group retained the top spot in value during 2016-22 and remained the leader in baby milks category. Hypermarkets & supermarkets remained the leading distribution channel, accounting for over 67.1% of overall value sales in 2022. The publisher estimates that the number of live births will decrease over the forecast period in Poland. Similarly, the market for baby food in the country is expected to decline in value and volume terms during 2022-28, falling at a negative CAGR of 0.6% and 3.2%, respectively.
What else does this report offer?
The number of live births in Poland declined by 17.7% during 2016-22, reaching 0.3 million in 2022. This resulted in a baby population of one million in 2022. However, both the crude birth rate and total fertility rates, have fallen. The GDP of Poland grew by 3.9% in 2022 primarily owing to the successful COVID-19 vaccination campaigns, while consumer price inflation stood at 14.4%. Overall growth in value terms has increased in recent years with the sector registering a CAGR of 0.7% during 2016-22. However, in volume terms, sales declined in 2022, with the sector decreasing at a negative CAGR of 1.6%. Baby milks remained by far the largest category in value terms with over 44% of the baby food sector, followed by baby wet meals & other. Danone and Nestlé were the top two companies in 2022. Danone Group retained the top spot in value during 2016-22 and remained the leader in baby milks category. Hypermarkets & supermarkets remained the leading distribution channel, accounting for over 67.1% of overall value sales in 2022. The publisher estimates that the number of live births will decrease over the forecast period in Poland. Similarly, the market for baby food in the country is expected to decline in value and volume terms during 2022-28, falling at a negative CAGR of 0.6% and 3.2%, respectively.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
Scope
- Value sales of the baby milks category rose from PLN576.6 million ($146.2 million) in 2016 to PLN589.9 million ($156 million) in 2022, registering a CAGR of 0.4% during 2016-22.
- Volume sales of the baby cereals & dry meals category fell from 6.45 million kg in 2016 to 5.73 million kg in 2022, yielding a negative CAGR of 1.9% during 2016-22.
- Value sales of the baby wet meals & other category increased from PLN326.3 million ($82.8 million) in 2016 to PLN419.3 million ($110.9 million) in 2022, recording a CAGR of 4.3% during 2016-22.
- During 2016-22, per capita consumption of baby drinks decreased by 29.8%.
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
Table of Contents
- Introduction
- Executive Summary
- Value and Volume Growth Analysis by Region
- Growth Analysis of Poland Compared with Other Leading Countries in the Eastern European Market
- PCC and PCE of the Poland Compared with Global and Eastern European Markets
- Births
- The Consumer
- Sociodemographic Trends
- Working Women
- Breastfeeding Trends
- Regulations
- Poland Baby Food Sector Snapshot
- Market Size Analysis
- Manufacturer Shares
- Baby Milks
- Baby Cereals & Dry Meals
- Baby Wet Meals & Other
- Baby Finger Food
- Baby Drinks
- Imports
- Exports
- Channel Share Analysis
- Baby Food Retailing
- GDP Growth and Inflation
- Future Trends
Part 10: Appendix
- Summary Methodology
- About the Publisher
- Birth & population trends, 2009-28
- Crude birth rates by location, 2008, 2010, 2012, 2014, 2015, and 2018-21
- Births by region, 2009, 2015, and 2018-21
- Number of women of childbearing age by age group, 2010, 2016, and 2018-21
- Live births by age of mother, %, 2013 and 2015-21
- Women in employment, 2010-21
- Breastfeeding patterns by age, 2019
- Share of food intake by age, %, 2010
- Breastfeeding rates in Lublin, Kujawy-Pomerania, & Gdansk, 2006 11
- Leading categories (value and volume), 2022
- Baby food: manufacturer shares, value & volume, %, 2016-22
- Baby food: manufacturer shares by category, %, 2022
- Baby milks: SKUs by pack type, 2022
- Baby milks: SKUs by pack size, 2022
- Baby milks: brand price positioning analysis, 2022
- Baby milks: manufacturer shares, value & volume, %, 2016-22
- Baby milks: manufacturer & brand shares, value, %, 2016-22
- Baby milks: manufacturer & brand shares, volume, %, 2016-22
- Baby cereals & dry meals: SKUs by pack type, 2022
- Baby cereals & dry meals: SKUs by pack size, 2022
- Baby cereals & dry meals: brand price positioning analysis, 2022
- Baby cereals & dry meals: manufacturer shares, value & volume, %, 2016-22
- Baby cereals & dry meals: manufacturer & brand shares, value, %, 2016-22
- Baby cereals & dry meals: manufacturer & brand shares, volume, %, 2016-22
- Baby wet meals & other: SKUs by pack type, 2022
- Baby wet meals & other: SKUs by pack size, 2022
- Baby wet meals & other: brand price positioning analysis, 2022
- Baby wet meals & other: manufacturer shares, value & volume, %, 2016-22
- Baby wet meals & other: manufacturer & brand shares, value, %, 2016-22
- Baby wet meals & other: manufacturer & brand shares, volume, %, 2016-22
- Baby drinks: SKUs by pack type, 2022
- Baby drinks: SKUs by pack size, 2022
- Baby drinks: brand price positioning analysis, 2022
- Baby drinks: manufacturer shares, value & volume, %, 2016-22
- Baby drinks: manufacturer & brand shares, value, %, 2016-22
- Baby drinks: manufacturer & brand shares, volume, %, 2016-22
- Baby milks & cereals: trends in imports, 2014-21
- Imports of baby milks & cereals by country of origin, 2019-21
- Other baby food: trends in imports, 2014-21
- Imports of other baby food by country of origin, 2019-21
- Baby milks & cereals: trends in exports, 2014-21
- Exports of baby milks & cereals by country of destination, 2019-21
- Other baby food: trends in exports, 2014-21
- Exports of other baby food by country of destination, 2019-21
- Change in distribution share, 2016-22
- Baby food: sales by outlet type, % value, 2016-22
- Baby food: sales by type of food & outlet type, % value, 2021
- Category definitions
- Terminology definitions
- Baby population, number of babies (‘000), 2009-28
- Baby food: market value, current prices ($ million), 2016-22
- Baby food: market value, constant prices, 2016-22
- Baby food: market volume, million kg, 2016-22
- Baby food: per capita expenditure, current prices ($), 2016-22
- Baby food: per capita expenditure, constant prices, 2016-22
- Baby food: per capita consumption, kg, 2016-22
- Baby milks: category segmentation, value & volume, 2016-22
- Baby food: market value forecasts, current prices ($), 2022-28
- Baby food: market value forecasts, constant prices, 2022-28
- Baby food: market volume forecasts, million kg, 2022-28
- Baby food: per capita expenditure forecasts, current prices ($), 2022-28
- Baby food: per capita expenditure forecasts, constant prices, 2022-28
- Baby food: per capita consumption forecasts, kg, 2022-28
- Exchange rates: LCU per $, 2016-22
- Exchange rates: LCU per $, 2023-28
- SKUs allocation by product type
- Poland’s value and volume shares in the global and Eastern European baby food sectors, 2022-27
- Poland compared with the other top countries in terms of market share, growth, and competitive landscape
- PCC* comparison - Poland, Eastern Europe, and global, 2017 27
- PCE* comparison - Poland, Eastern Europe, and global, 2017 27
- Poland: In light of the rising cost of living, how have your shopping habits changed in relation to baby care and child care products?
- Poland: How would you describe your spend on the following products in the last three months?
- Poland: Which of the following features do you actively look for when making a purchase?
- Baby food: sector size (value), 2016-22
- Baby food: sector size (volume), 2016-22
- Market size and growth analysis by value and volume, baby food sector, 2016-28
- Baby food: manufacturer shares, value %, 2022
- Baby food: manufacturer shares, volume %, 2022
- Baby food: manufacturer shares by category, % value, 2022
- Market size and growth analysis by value and volume, baby milks category, 2016-28
- Baby milks: per capita expenditure & consumption, 2016-22
- Baby milks: per capita expenditure & consumption by age group, 2016-22
- Baby milks: segmentation, value, and volume, 2016-22
- Market size and growth analysis by value and volume, baby cereals & dry meals category, 2016-28
- Baby cereals & dry meals: per capita expenditure & consumption, 2016-22
- Market size and growth analysis by value and volume, baby wet meals & other category, 2016-28
- Baby wet meals & other: per capita expenditure & consumption, 2016-22
- Market size and growth analysis by value and volume, baby drinks category, 2016-28
- Baby drinks: per capita expenditure & consumption, 2016-22
- Share of key distribution channels (in value terms), baby food sector, 2022
- Key distribution channel share by category (in value terms), 2022
- GDP at current prices (PLN billion)
- Real GDP growth rate (%)
- Consumer price inflation (%)
- Unemployment rate (%)
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Danone Group
- Nestlé
- HiPP
- Humana
- Mead Johnson (Reckitt Benckiser)
