Speak directly to the analyst to clarify any post sales queries you may have.
10% Free customizationThis report comes with 10% free customization, enabling you to add data that meets your specific business needs.
The global liquid make-up market is driven by changing consumer patterns towards beauty and wellness products. The market expansion for the product is due to the rising participation of women in the workforce and the rising physical appearance sensitivity among millennials worldwide. Due to the influence of social media and the growing selfie trend, particularly among young people, consumer interest in cosmetic face products has surged. The market's expansion has also been assisted by manufacturers' ongoing product advancements and active marketing.
Compared to a powder formulation, using a liquid foundation gives the user complete coverage. A water and silicone mixture is used in the base of liquid foundations, allowing users to apply the product evenly. Due to its advantages and simplicity of integration with serums and toners, the foundation enjoys significant customer popularity. As a result, the foundation has a larger market share than other liquid cosmetic products.
Additionally, celebrities launching their make-up line is also helping the market to expand. For instance, in 2020, Selena Gomez, an American singer and actress launched her first make-up line, "Rare Beauty." The makeup line consists of liquid foundation, concealer, Liquid face makeup such as liquid blush, and liquid eye products like liquid eye shadow, mascara, etc.
During the anticipated period, the market for liquid make-up is predicted to expand due to the rising popularity of make-up among male consumers. For instance, Fenty Beauty has launched a new range of foundations where they have expanded the color palette.
South Korea is the largest market for men who use make-up, followed by the United States. Although only 25 million males are in the country, they use more than USD1 billion of cosmetics annually. Companies are engaging in initiatives to enhance inclusivity for this demographic while recognizing this trend. For example, Perfect Diary, a well-known C-beauty (China beauty) brand, introduced its first line of men's beauty goods in July 2020 after announcing a partnership with the National Gymnastics Team. As part of its expansion, the company introduced its products in China, South Korea, and the UK.
The luxury cosmetic market is also one of the reasons why the liquid make-up market is expanding. And the Middle Eastern nations are seeing the fastest growth in the market for halal cosmetics. The makers of luxury cosmetics may see this as a chance for the market to flourish and expand further.
The rising level of consumer disposable income is driving the demand for liquid cosmetic products. Particularly among the young, a group that is acutely aware of social concerns, the foundation category dominates the liquid cosmetics industry. The young population uses more make-up than any other age group because of the increasing trend of making reels on Instagram or making TikTok. For instance, the UN estimates that 1.2 billion young people, or 16% of the world's population, are between the ages of 15 and 24. Due to this, the market for liquid makeup is anticipated to grow at a much faster rate during the forecast period.
Expat.com published some expenditure statistics that include vanity items like fancy handbags, pricey vehicles, beauty treatments, and beauty products. They discovered that Western Europe ranked first in terms of annual spending on cosmetics at USD 748 billion. With USD663 billion, the United States came in second, and China came in third with USD661 billion.
Introduction of Innovative Product is Fueling the Market Growth
Many large corporations are developing unique, new items to stand out in the market. For instance, Dior's Airflash Foundation sprays a thin mist of coverage into the skin with an aerosol to consistently produce a soft-focus effect. This innovative product also reduces the amount of time needed to get ready. After being misted onto the face, the foundation hardly needs to be blended. Because of the coverage's durability, customers purchase more of the product.
Increasing Consumer Preference Towards Vegan Products is Fueling the Market Growth
Additionally, as interest in vegan cosmetics grows, the market for helpful, environmentally friendly products is growing. Consumer expectations have significantly changed as a result of consumers making judgments about their purchases based on sustainability and embracing products with ingredients from organic sources. For instance, makeup options are available from The Lip Bar. Every single one of their products, including their moisturizer, concealer, cheek, and eye palettes, is 100 percent vegan and has never been tested on animals.
Growing Consumer Concerns of Using Chemicals Hindering the Market Growth
Prolonged contact with the chemicals used in the product, such as the preservatives and pigments, might harm the skin. This could lead to allergic reactions that result in exhilaration, redness, and other undesirable outcomes. Such dangerous compounds can build up over time and result in cancer and dermatitis, which can be fatal if not treated right. It is therefore projected that the product's detrimental effects on skin care will limit the market growth.
Market Segmentation
The global liquid make-up market is segmented on type, distribution channel, end-user region, and competitional landscape. Based on type, the market is further fragmented into type (foundation, eye products, concealer, lip products, other (setting spray, face serum, etc.)) Based on distribution channel; the market is segmented into specialty stores, exclusive stores, online, hypermarket & supermarket, others (pharmacies, direct sales, etc.). In terms of end-user, the market is divided into individual, fashion & entertainment industry, salons & parlors. The market analysis also studies the regional segmentation divided among North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
Company Profile
Shiseido Co., Ltd., FENTY BEAUTY, Benefit Cosmetics LLC, Estée Lauder Inc., Dior, L’Oreal Paris, The Avon Company, KIKO USA, Inc. (KIKO MILANO), HUDA BEAUTY. e.l.f. Beauty, Inc. is among the major market players in the global liquid make-up market.
Report Scope:
In this report, the global liquid make-up market has been segmented into the following categories, in addition to the industry trends, which have also been detailed below:
Liquid Make-Up Market, By Type:
- Foundation
- Eye Products
- Concealer
- Lip Products
- Others
Liquid Make-Up Market, By Distribution Channel:
- Specialty Stores
- Exclusive Stores
- Online
- Hypermarkets & Supermarkets
- Others
Liquid Make-Up Market, By End User:
- Individual
- Fashion & Entertainment Industry
- Salons & Parlor
Liquid Make-Up Market, By Region:
- North America
- United States
- Canada
- Mexico
- Europe
- France
- Germany
- United Kingdom
- Italy
- Spain
- Netherlands
- Switzerland
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Australia
- New Zealand
- Thailand
- Middle East & Africa
- Saudi Arabia
- South Africa
- UAE
- Qatar
- Kuwait
- South America
- Brazil
- Argentina
- Colombia
Competitive Landscape
Company Profile
Detailed analysis of the major companies present in the global liquid make-up market.
Available Customizations:
With the given market data, the analyst offers customizations according to a company’s specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to five).
This product will be delivered within 1-3 business days.
Table of Contents
1. Introduction1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customer Analysis (B2C Model Analysis)
4.1. Sample Size Determination
4.2. Respondent Demographics
4.2.1. By Gender
4.2.2. By Age
4.2.3. By Occupation
4.3. Brand Awareness
4.4. Frequency of Purchase
4.5. Factors Influencing Purchase Decision
4.6. Brand Satisfaction
4.7. Customer Satisfaction
4.8. Challenges Faced Post Purchase
5. Global Liquid Make-Up Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Type Market Share Analysis (Foundation, Eye Products, Concealer, Lip Products, Others (Setting Spray, Face Serums, etc.))
5.2.2. By Distribution Channel Share Analysis (Specialty Stores, Exclusive Stores, Online, Hypermarkets & Supermarkets, Others (Pharmacies, Direct Sales, etc.))
5.2.3. By End User Market Share Analysis (Individual, Fashion & Entertainment Industry, Salons & Parlor)
5.2.4. By Regional Market Share Analysis
5.2.4.1. North America Market Share Analysis
5.2.4.2. South America Market Share Analysis
5.2.4.3. Middle East & Africa Market Share Analysis
5.2.4.4. Europe Market Share Analysis
5.2.4.5. Asia -Pacific Market Share Analysis
5.2.5. By Company Market Share Analysis
5.3. Global Liquid Make-up Market Mapping & Opportunity Assessment
5.3.1. By Type Market Mapping & Opportunity Assessment
5.3.2. By Distribution Channel Market Mapping & Opportunity Assessment
5.3.3. By End User Market Mapping & Opportunity Assessment
5.3.4. By Regional Market Mapping & Opportunity Assessment
6. Asia-Pacific Liquid Make-Up Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Type Market Share Analysis
6.2.2. By Distribution Channel Market Share Analysis
6.2.3. By End User Market Share Analysis
6.2.4. By Country
6.2.4.1. China Liquid Make-Up Market Outlook
6.2.4.1.1. Market Size & Forecast
6.2.4.1.1.1. By Value
6.2.4.1.2. Market Share & Forecast
6.2.4.1.2.1. By Type Market Share Analysis
6.2.4.1.2.2. By Distribution Channel Market Share Analysis
6.2.4.1.2.3. By End User Market Share Analysis
6.2.4.2. Japan Liquid Make-Up Market Outlook
6.2.4.2.1. Market Size & Forecast
6.2.4.2.1.1. By Value
6.2.4.2.2. Market Share & Forecast
6.2.4.2.2.1. By Type Market Share Analysis
6.2.4.2.2.2. By Distribution Channel Market Share Analysis
6.2.4.2.2.3. By End User Market Share Analysis
6.2.4.3. India Liquid Make-Up Market Outlook
6.2.4.3.1. Market Size & Forecast
6.2.4.3.1.1. By Value
6.2.4.3.2. Market Share & Forecast
6.2.4.3.2.1. By Type Market Share Analysis
6.2.4.3.2.2. By Distribution Channel Market Share Analysis
6.2.4.3.2.3. By End User Market Share Analysis
6.2.4.4. Australia Liquid Make-Up Market Outlook
6.2.4.4.1. Market Size & Forecast
6.2.4.4.1.1. By Value
6.2.4.4.2. Market Share & Forecast
6.2.4.4.2.1. By Type Market Share Analysis
6.2.4.4.2.2. By Distribution Channel Market Share Analysis
6.2.4.4.2.3. By End User Market Share Analysis
6.2.4.5. New Zealand Liquid Make-Up Market Outlook
6.2.4.5.1. Market Size & Forecast
6.2.4.5.1.1. By Value
6.2.4.5.2. Market Share & Forecast
6.2.4.5.2.1. By Type Market Share Analysis
6.2.4.5.2.2. By Distribution Channel Market Share Analysis
6.2.4.5.2.3. By End User Market Share Analysis
6.2.4.6. South Korea Liquid Make-Up Market Outlook
6.2.4.6.1. Market Size & Forecast
6.2.4.6.1.1. By Value
6.2.4.6.2. Market Share & Forecast
6.2.4.6.2.1. By Type Market Share Analysis
6.2.4.6.2.2. By Distribution Channel Market Share Analysis
6.2.4.6.2.3. By End User Market Share Analysis
6.2.4.7. Thailand Liquid Make-Up Market Outlook
6.2.4.7.1. Market Size & Forecast
6.2.4.7.1.1. By Value
6.2.4.7.2. Market Share & Forecast
6.2.4.7.2.1. By Type Market Share Analysis
6.2.4.7.2.2. By Distribution Channel Market Share Analysis
6.2.4.7.2.3. By End User Market Share Analysis
7. North America Liquid Make-Up Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Type Market Share Analysis
7.2.2. By Distribution Channel Market Share Analysis
7.2.3. By End User Market Share Analysis
7.2.4. By Country
7.2.4.1. United States Liquid Make-Up Market Outlook
7.2.4.1.1. Market Size & Forecast
7.2.4.1.1.1. By Value
7.2.4.1.2. Market Share & Forecast
7.2.4.1.2.1. By Type Market Share Analysis
7.2.4.1.2.2. By Distribution Channel Market Share Analysis
7.2.4.1.2.3. By End User Market Share Analysis
7.2.4.2. Canada Liquid Make-Up Market Outlook
7.2.4.2.1. Market Size & Forecast
7.2.4.2.1.1. By Value
7.2.4.2.2. Market Share & Forecast
7.2.4.2.2.1. By Type Market Share Analysis
7.2.4.2.2.2. By Distribution Channel Market Share Analysis
7.2.4.2.2.3. By End User Market Share Analysis
7.2.4.3. Mexico Liquid Make-Up Market Outlook
7.2.4.3.1. Market Size & Forecast
7.2.4.3.1.1. By Value
7.2.4.3.2. Market Share & Forecast
7.2.4.3.2.1. By Type Market Share Analysis
7.2.4.3.2.2. By Distribution Channel Market Share Analysis
7.2.4.3.2.3. By End User Market Share Analysis
8. Europe Liquid Make-Up Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Type Market Share Analysis
8.2.2. By Distribution Channel Market Share Analysis
8.2.3. By End User Market Share Analysis
8.2.4. By Country
8.2.4.1. United Kingdom Liquid Make-Up Market Outlook
8.2.4.1.1. Market Size & Forecast
8.2.4.1.1.1. By Value
8.2.4.1.2. Market Share & Forecast
8.2.4.1.2.1. By Type Market Share Analysis
8.2.4.1.2.2. By Distribution Channel Market Share Analysis
8.2.4.1.2.3. By End User Market Share Analysis
8.2.4.2. Germany Liquid Make-Up Market Outlook
8.2.4.2.1. Market Size & Forecast
8.2.4.2.1.1. By Value
8.2.4.2.2. Market Share & Forecast
8.2.4.2.2.1. By Type Market Share Analysis
8.2.4.2.2.2. By Distribution Channel Market Share Analysis
8.2.4.2.2.3. By End User Market Share Analysis
8.2.4.3. France Liquid Make-Up Market Outlook
8.2.4.3.1. Market Size & Forecast
8.2.4.3.1.1. By Value
8.2.4.3.2. Market Share & Forecast
8.2.4.3.2.1. By Type Market Share Analysis
8.2.4.3.2.2. By Distribution Channel Market Share Analysis
8.2.4.3.2.3. By End User Market Share Analysis
8.2.4.4. Spain Liquid Make-Up Market Outlook
8.2.4.4.1. Market Size & Forecast
8.2.4.4.1.1. By Value
8.2.4.4.2. Market Share & Forecast
8.2.4.4.2.1. By Type Market Share Analysis
8.2.4.4.2.2. By Distribution Channel Market Share Analysis
8.2.4.4.2.3. By End User Market Share Analysis
8.2.4.5. Italy Liquid Make-Up Market Outlook
8.2.4.5.1. Market Size & Forecast
8.2.4.5.1.1. By Value
8.2.4.5.2. Market Share & Forecast
8.2.4.5.2.1. By Type Market Share Analysis
8.2.4.5.2.2. By Distribution Channel Market Share Analysis
8.2.4.5.2.3. By End User Market Share Analysis
8.2.4.6. Netherland Liquid Make-Up Market Outlook
8.2.4.6.1. Market Size & Forecast
8.2.4.6.1.1. By Value
8.2.4.6.2. Market Share & Forecast
8.2.4.6.2.1. By Type Market Share Analysis
8.2.4.6.2.2. By Distribution Channel Market Share Analysis
8.2.4.6.2.3. By End User Market Share Analysis
8.2.4.7. Switzerland Liquid Make-Up Market Outlook
8.2.4.7.1. Market Size & Forecast
8.2.4.7.1.1. By Value
8.2.4.7.2. Market Share & Forecast
8.2.4.7.2.1. By Type Market Share Analysis
8.2.4.7.2.2. By Distribution Channel Market Share Analysis
8.2.4.7.2.3. By End User Market Share Analysis
9. Middle East & Africa Liquid Make-Up Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Type Market Share Analysis
9.2.2. By Distribution Channel Market Share Analysis
9.2.3. By End User Market Share Analysis
9.2.4. By Country
9.2.4.1. Saudi Arabia Liquid Make-Up Market Outlook
9.2.4.1.1. Market Size & Forecast
9.2.4.1.1.1. By Value
9.2.4.1.2. Market Share & Forecast
9.2.4.1.2.1. By Type Market Share Analysis
9.2.4.1.2.2. By Distribution Channel Market Share Analysis
9.2.4.1.2.3. By End User Market Share Analysis
9.2.4.2. UAE Liquid Make-Up Market Outlook
9.2.4.2.1. Market Size & Forecast
9.2.4.2.1.1. By Value
9.2.4.2.2. Market Share & Forecast
9.2.4.2.2.1. By Type Market Share Analysis
9.2.4.2.2.2. By Distribution Channel Market Share Analysis
9.2.4.2.2.3. By End User Market Share Analysis
9.2.4.3. Qatar Liquid Make-Up Market Outlook
9.2.4.3.1. Market Size & Forecast
9.2.4.3.1.1. By Value
9.2.4.3.2. Market Share & Forecast
9.2.4.3.2.1. By Type Market Share Analysis
9.2.4.3.2.2. By Distribution Channel Market Share Analysis
9.2.4.3.2.3. By End User Market Share Analysis
9.2.4.4. Kuwait Liquid Make-Up Market Outlook
9.2.4.4.1. Market Size & Forecast
9.2.4.4.1.1. By Value
9.2.4.4.2. By Type Market Share Analysis
9.2.4.4.3. By Distribution Channel Market Share Analysis
9.2.4.4.4. By End User Market Share Analysis
9.2.4.5. South Africa Liquid Make-Up Market Outlook
9.2.4.5.1. Market Size & Forecast
9.2.4.5.1.1. By Value
9.2.4.5.2. Market Share & Forecast
9.2.4.5.2.1. By Type Market Share Analysis
9.2.4.5.2.2. By Distribution Channel Market Share Analysis
9.2.4.5.2.3. By End User Market Share Analysis
10. South America Liquid Make-Up Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Type Market Share Analysis
10.2.2. By Distribution Channel Market Share Analysis
10.2.3. By End User Market Share Analysis
10.2.4. By Country
10.2.4.1. Brazil Liquid Make-Up Market Outlook
10.2.4.1.1. Market Size & Forecast
10.2.4.1.1.1. By Value
10.2.4.1.2. Market Share & Forecast
10.2.4.1.2.1. By Type Market Share Analysis
10.2.4.1.2.2. By Distribution Channel Market Share Analysis
10.2.4.1.2.3. By End User Market Share Analysis
10.2.4.2. Argentina Liquid Make-Up Market Outlook
10.2.4.2.1. Market Size & Forecast
10.2.4.2.1.1. By Value
10.2.4.2.2. Market Share & Forecast
10.2.4.2.2.1. By Type Market Share Analysis
10.2.4.2.2.2. By Distribution Channel Market Share Analysis
10.2.4.2.2.3. By End User Market Share Analysis
10.2.4.3. Colombia Liquid Make-Up Market Outlook
10.2.4.3.1. Market Size & Forecast
10.2.4.3.1.1. By Value
10.2.4.3.2. Market Share & Forecast
10.2.4.3.2.1. By Type Market Share Analysis
10.2.4.3.2.2. By Distribution Channel Market Share Analysis
10.2.4.3.2.3. By End User Market Share Analysis
11. Market Dynamics
11.1. Drivers
11.1.1. Increasing Demand for Natural Products
11.1.2. Growing Population of men using make-up
11.1.3. Increasing demand in Middle Eastern Countries
11.2. Challenges
11.2.1. Skin Issues
11.2.2. Increased Competition
12. Impact of COVID-19 on Global Liquid Make-Up Market
12.1. Impact Assessment Model
12.1.1. Key Segments Impacted
12.1.2. Key Regions Impacted
12.1.3. Key Countries Impacted
12.1.4. Key Distribution Channel Impacted
13. Market Trends & Developments
13.1. Innovative Technology
13.2. Change in Consumer Behaviour
13.3. Growing Consumption of foundation
13.4. Increasing demand from eye products
13.5. Growing presence of luxury brands
14. Import & Export Analysis
14.1. Top 5 Exporting Countries
14.1.1. By Value
14.2. Top 5 Importing Countries
14.2.1. By Value
15. Porter’s Five Forces Model
15.1. Competitive Rivalry
15.2. Bargaining Power of Buyers
15.3. Bargaining Power of Suppliers
15.4. Threat of New Entrants
15.5. Threat of Substitutes
16. Competitive Landscape
16.1. Competitive Outlook
16.2. Company Profiles
16.2.1. Shiseido Co., Ltd.
16.2.1.1. Company Details
16.2.1.2. Products & Services
16.2.1.3. Financial (As Reported)
16.2.1.4. Key Market Focus & Geographical Presence
16.2.1.5. Recent Development
16.2.1.6. Key Management Personnel
16.2.2. Kendo Holdings, Inc.
16.2.2.1. Company Details
16.2.2.2. Products & Services
16.2.2.3. Financial (As Reported)
16.2.2.4. Key Market Focus & Geographical Presence
16.2.2.5. Recent Development
16.2.2.6. Key Management Personnel
16.2.3. Benefit Cosmetics LLC
16.2.3.1. Company Details
16.2.3.2. Products & Services
16.2.3.3. Financial (As Reported)
16.2.3.4. Key Market Focus & Geographical Presence
16.2.3.5. Recent Development
16.2.3.6. Key Management Personnel
16.2.4. Estée Lauder Inc.
16.2.4.1. Company Details
16.2.4.2. Products & Services
16.2.4.3. Financial (As Reported)
16.2.4.4. Key Market Focus & Geographical Presence
16.2.4.5. Recent Development
16.2.4.6. Key Management Personnel
16.2.5. Christian Dior Couture SA
16.2.5.1. Company Details
16.2.5.2. Products & Services
16.2.5.3. Financial (As Reported)
16.2.5.4. Key Market Focus & Geographical Presence
16.2.5.5. Recent Development
16.2.5.6. Key Management Personnel
16.2.6. L’Oréal SA
16.2.6.1. Company Details
16.2.6.2. Products & Services
16.2.6.3. Financial (As Reported)
16.2.6.4. Key Market Focus & Geographical Presence
16.2.6.5. Recent Development
16.2.6.6. Key Management Personnel
16.2.7. Avon Products, Inc.
16.2.7.1. Company Details
16.2.7.2. Products & Services
16.2.7.3. Financial (As Reported)
16.2.7.4. Key Market Focus & Geographical Presence
16.2.7.5. Recent Development
16.2.7.6. Key Management Personnel
16.2.8. KIKO USA, Inc. (KIKO MILANO)
16.2.8.1. Company Details
16.2.8.2. Products & Services
16.2.8.3. Financial (As Reported)
16.2.8.4. Key Market Focus & Geographical Presence
16.2.8.5. Recent Development
16.2.8.6. Key Management Personnel
16.2.9. HB USA Holdings, Inc.
16.2.9.1. Company Details
16.2.9.2. Products & Services
16.2.9.3. Financial (As Reported)
16.2.9.4. Key Market Focus & Geographical Presence
16.2.9.5. Recent Development
16.2.9.6. Key Management Personnel
16.2.10. e.l.f. Beauty, Inc
16.2.10.1. Company Details
16.2.10.2. Products & Services
16.2.10.3. Financial (As Reported)
16.2.10.4. Key Market Focus & Geographical Presence
16.2.10.5. Recent Development
16.2.10.6. Key Management Personnel
17. Strategic Recommendations/Action Plan
17.1. Key Focus Areas
17.2. Target Regions & Countries
17.3. Target Type
17.4. Target End User
18. About Us & Disclaimer
(Note: The companies list can be customized based on the client requirements.)
Companies Mentioned
- Shiseido Co., Ltd.
- Kendo Holdings, Inc.
- Benefit Cosmetics LLC
- Estée Lauder Inc.
- Christian Dior Couture SA
- L’Oréal SA
- Avon Products, Inc.
- KIKO USA, Inc. (KIKO MILANO)
- HB USA Holdings, Inc.
- e.l.f. Beauty, Inc
