Catalogue Global Market Report 2024

A catalogue is a type of marketing collateral that lists essential product details that help buyers make a purchase decision. These details include product features, descriptions, dimensions, price, weight, availability, color, and customer reviews. The catalog is used in marketing as an effective method to motivate buyers and show them the offerings of a company.

The main types of catalogues include paper or print and digital. Paper or print catalogues have all of the important information printed on a sheet of paper. It is also used to get additional information, complete graphic presentations, and social networking pages, and provide real-time customer assistance. The organization size for catalogue users includes large enterprises and small and medium-sized enterprises. The different industry verticals for catalogues include retail and e-commerce, FMCG, BFSI, IT and telecom, media and entertainment, travel and hospitality, and other industrial verticals.

The catalogues market research report is one of a series of new reports that provides catalogues market statistics, including catalogues industry global market size, regional shares, competitors with a catalogues market share, detailed catalogues market segments, market trends and opportunities, and any further data you may need to thrive in the catalogues industry. This catalogues market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The catalogue market size has grown exponentially in recent years. It will grow from $75.13 billion in 2023 to $90.31 billion in 2024 at a compound annual growth rate (CAGR) of 20.2%. The growth in the historic period can be attributed to print dominance, consumer behavior, design and aesthetics.

The catalogue market size is expected to see rapid growth in the next few years. It will grow to $179.81 billion in 2028 at a compound annual growth rate (CAGR) of 18.8%. The growth in the forecast period can be attributed to digital transformation, e-commerce integration, sustainability, mobile accessibility. Major trends in the forecast period include personalization and ai, data analytics, omnichannel integration, mobile-centric approaches, content-rich catalogues, subscription catalogues.

The surge in the need to enhance customer experience and satisfaction is expected to propel the growth of the catalog market going forward. Customer experience and satisfaction can be referred to as a metric that measures customer satisfaction with respect to a product, service, or experience provided by the company. Catalogues help to improve collaboration with customers, enhance the user experience, and help buyers compare products and decide instantly. For instance, in 2022, according to the Zendesk CX Trends report, a US-based company that provides software-as-a-service products, 81% of consumers say a positive customer service experience increases the chances of another purchase, and 70% of consumers make a purchase decision based on the quality of customer service. Thus, the surge in the need to enhance customer experience and satisfaction is anticipated to propel catalog market growth in the forecast period.

The rising e-commerce industry is expected to propel the growth of the catalogue market. E-commerce refers to online platforms where products and services can be purchased electronically. Catalogues are fundamental tools in the e-commerce industry, enhancing the shopping experience, facilitating product discovery, and driving sales by effectively presenting and organizing products for customers. For instance, in August 2023, according to a report published by the U. S. Census Bureau, a division of the United States Department of Commerce, in the first quarter of 2023, retail e-commerce sales in the United States amounted to approximately $277.6 billion, reflecting a growth of 2.1% compared to the first quarter of 2023. Therefore, the rising e-commerce industry propels the growth of the catalogues market.

Digitalization is the key trend gaining popularity in the catalog market. Major companies operating in the market are introducing digital technology, such as digital advertising and digital catalog marketing, which work on machine learning to automate the manual tasks associated with data cataloging. It helps to analyze and improve interactions with buyers and sellers. For instance, in November 2021, FlipBuilder, a Hong Kong-based digital publishing platform company that provides converting static PDF files to interactive digital flipbooks, launched Flip PDF Plus Corp., integrated with flipbook software that allows conversion of an unlimited number of PDFs to flipbooks, uploading 1000 books to the FlipBuilder cloud publishing platform.

Major companies operating in the market are developing innovative solutions such as the Advantage Experience platform and Advantage Content Connect to gain a competitive advantage. The Advantage Experience platform and Advantage Content Connect are digital marketing solutions enabling businesses to enhance content operations and create user-friendly digital experiences while streamlining content management and catalogue synchronization across platforms. For instance, in July 2023, HCL Technologies Limited (HCLTech), an India-based technology company, officially listed its digital marketing technology solutions, the Advantage Experience platform and Advantage Content Connect, in the Sitecore Partner Solution Catalogue and Sitecore Marketplace. These solutions offer transformative capabilities to enhance content operations and marketing experiences for businesses. These innovative solutions enable enterprises to establish marketing platforms that provide meaningful, context-aware, and user-friendly digital experiences. Alongside the Advantage Experience platform, Advantage Content Connect is a robust connector designed to efficiently manage product content and assets while ensuring catalogue synchronization across Sitecore DXP, Content Hub, and OrderCloud.

In May 2021, Charles Thayne Capital LLC, a US-based company technology-focused private investment firm, acquired Lucidpress for an undisclosed amount. The acquisition was aimed to strengthen a strategic partnership between Charles Thayne Capital LLC and Lucidpress to enhance the brand management landscape and help customers elevate their brands. Lucidpress is a US-based design and brand templating software platform company.

Major companies operating in the in the catalogue market report are Akeneo, Drawtify, Flipp Corporation, FlippingBook, Flipsnack, Bonial, DCatalog, International Business Machines Corporation, Oracle Corporation, SAP SE, Coupa Software Inc., Nordstrom Inc., Patagonia Inc., Euromarket Designs Inc., RH, Wayfair Inc., Birchbox Inc., Conquest Graphics LLC, J. C. Penney Company Inc., Macy's Inc., Sears Holdings Corporation, FedEx Office Print & Ship Services Inc., Vistaprint NV, Shutterfly Inc., Cabela's LLC, L. L. Bean Inc., Recreational Equipment Inc. (REI), Dick's Sporting Goods Inc., Academy Ltd., Sportsman's Warehouse Inc., Gander Outdoors Inc.

North America was the largest region in the catalogue market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the catalogue market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the catalogue market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The catalogue market consists of sales of catalogue including alphabetical, classified, and alphabetical-classed inner forms. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified)).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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