Curling Irons Market Report 2026

The curling irons market size has grown strongly in recent years. It will grow from $4.37 billion in 2025 to $4.8 billion in 2026 at a compound annual growth rate (CAGR) of 9.7%. The growth in the historic period can be attributed to growth of personal grooming awareness, increasing salon culture adoption, expansion of beauty appliance retail channels, rising influence of fashion trends, availability of affordable styling tools.

The curling irons market size is expected to see strong growth in the next few years. It will grow to $7 billion in 2030 at a compound annual growth rate (CAGR) of 9.9%. The growth in the forecast period can be attributed to increasing preference for smart and sensor-enabled styling devices, rising demand for sustainable and energy-efficient appliances, expansion of online beauty retail, growing influence of social media styling trends, increasing demand for premium hair styling tools. Major trends in the forecast period include increasing demand for temperature-controlled styling tools, growing adoption of cordless curling irons, rising use of ceramic and tourmaline barrels, expansion of compact and travel-friendly designs, enhanced focus on hair damage prevention.

The rising popularity of hair grooming products is projected to drive the growth of the curling irons market in the coming years. Hair grooming products are those used to style hair and maintain a clean and neat appearance. Curling irons aid in grooming by enhancing one's appearance in various ways, such as creating curls, straightening hair, or warming it for easier styling. For example, in August 2023, POSSolutions, an Australia-based company offering point-of-sale software products, reported that women in Australia spend a staggering $15 billion annually on grooming products, while men spend an impressive $7 billion. Consequently, the increasing use of hair grooming products is fueling the growth of the curling irons market.

Leading companies in the curling irons sector are concentrating on creating advanced solutions, such as automatic styling tools, to improve user convenience, shorten styling time, and enhance overall hair-care results. Automatic styling tools are hair appliances that utilize built-in rotating or curling mechanisms to style hair with minimal manual effort, providing consistent curl formation, multiple heat settings, and intelligent safety features that make the styling process easier. For example, in November 2023, Beurer GmbH, a Germany-based consumer-appliance company, introduced the HT 75 Automatic Curling Iron, a modern styling tool designed for ease of use, advanced materials, and technology-driven performance. The device is built to offer both efficiency and hair protection, featuring multiple temperature settings, ceramic and tourmaline coatings to reduce frizz and boost shine, and a smart timer that indicates when curls are ready, enhancing overall styling precision and convenience.

In October 2024, The Beachwaver Co., a US-based hair care and styling tools company, partnered with Target to increase the availability of its hair tools and hair care products across Target stores nationwide and online at Target.com. Through this collaboration, The Beachwaver Co. and Target aim to enhance product accessibility and streamline the shopping experience to boost consumer convenience and product discovery, expand market reach and retail presence, and support overall business growth and scalability. Target Corporation is a US-based retail company specializing in large-scale general merchandise and grocery retail, with a well-established nationwide physical and online network.

Major companies operating in the curling irons market include Koninklijke Philips N. V., Conair Corporation, Helen of Troy Limited, Spectrum Brands Inc., Revlon Inc., Lunata Beauty, Geloon, Panasonic Corporation, Remington Products Company LLC, Sultra Corporation, TESCOM Corporation, VAV Professional Hair Care, BaBylissPRO, Bed Head, Hot Tools, InStyler, John Paul Mitchell Systems, Jose Eber, Kiss Products Inc., L'ange Hair LLC, NuMe Products Inc., Paul Mitchell, Rusk Hair, SalonTech, T3 Micro, Xtava LLC, Hot Tools Professional

North America was the largest region in the curling irons market in 2025.Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the curling irons market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the curling irons market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The curling iron market consists of sales of curling iron made up of ceramic, tourmaline, and titanium. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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