Curling Irons Market Report 2025

The curling irons market size has grown strongly in recent years. It will grow from $4.09 billion in 2024 to $4.4 billion in 2025 at a compound annual growth rate (CAGR) of 7.7%. The growth in the historic period can be attributed to fashion trends, celebrity endorsements, consumer awareness.

The curling irons market size is expected to see strong growth in the next few years. It will grow to $6.45 billion in 2029 at a compound annual growth rate (CAGR) of 10%. The growth in the forecast period can be attributed to e-commerce boom, environmental considerations, increased online sales. Major trends in the forecast period include smart technology integration, sustainable materials, customization and versatility, online influencer collaboration, compact and travel-friendly designs, integration with hair care technology, diversification in product range.

The rising popularity of hair grooming products is projected to drive the growth of the curling irons market in the coming years. Hair grooming products are those used to style hair and maintain a clean and neat appearance. Curling irons aid in grooming by enhancing one's appearance in various ways, such as creating curls, straightening hair, or warming it for easier styling. For example, in August 2023, POSSolutions, an Australia-based company offering point-of-sale software products, reported that women in Australia spend a staggering $15 billion annually on grooming products, while men spend an impressive $7 billion. Consequently, the increasing use of hair grooming products is fueling the growth of the curling irons market.

Rising hair and beauty businesses are expected to propel curling iron market growth. Hair and beauty businesses refer to establishments that provide a range of services related to hair care and beauty treatments. Curling irons are essential tools in hair and beauty salons, enabling hairstylists to provide clients with a wide range of hairstyling options, from classic to trendy and customized looks. For instance, in October 2022, the National Hair & Beauty Federation (NHBF), a UK-based trade association that represents hairdressing, barbering, and beauty salon owners in the United Kingdom, witnessed a growth of 2,215 hair and beauty businesses, bringing the total count to 48,425 between March 2021 and March 2022., Thus, the rising hair and beauty industry will drive the growth of the curling iron market going forward.

Product innovation is a key trend gaining popularity in the curling iron market. Major companies operating in the curling iron market are developing new products to strengthen their position in the market. For instance, in June 2022, Dyson Ltd., a UK-based technology company operating in the curling iron market, launched the Dyson Airwrap Next Generation, a multi-styler. The Dyson Airwrap has the unique feature of the Coanda effect, which helps users style their hair without applying too much heat.

Major companies operating in the curling iron market are focused on developing technologically advanced products, such as Freedom Styling Iron, to enhance their product offerings and increase revenue. The Freedom Styling Iron is a line of cordless hair styling tools known for their quick charging and extended usage between charges, featuring pass-through charging technology for uninterrupted styling. For instance, in January 2022, GIMME Beauty, a US-based health and beauty company that designs hair solutions, launched the Freedom Styling Iron product line, which includes the Freedom Curling Wand and Curling Iron. These cordless hot tools offer various advantages, such as the quickest charging time and the longest usage time between charges in the market. Notably, the products allow users to continue styling by plugging in if the batteries run low during a styling session, a key distinguishing feature compared to other products that require downtime for recharging.

In April 2022, Helen of Troy Limited, a US-based developer of beauty products, acquired Curlsmith hair care products for $150 million. This acquisition complements and enhances Helen’s prestige beauty platform. Curlsmith is a US-based manufacturer of hair care products, operating in the curling iron market.

Major companies operating in the curling irons market include Koninklijke Philips N. V., Conair Corporation, Helen of Troy Limited, Spectrum Brands Inc., Revlon Inc., Lunata Beauty, Geloon, Panasonic Corporation, Remington Products Company LLC, Sultra Corporation, TESCOM Corporation, VAV Professional Hair Care, BaBylissPRO, Bed Head, Hot Tools, InStyler, John Paul Mitchell Systems, Jose Eber, Kiss Products Inc., L'ange Hair LLC, NuMe Products Inc., Paul Mitchell, Rusk Hair, SalonTech, T3 Micro, Xtava LLC, Hot Tools Professional.

Curling iron refers to a rod, usually of metal, used to change the structure of hair using heat. These may vary by diameter, material, the shape of a barrel, and type of handle. The curling iron is used on hair for making curls or waves on hair and is used to creating different styles of curls.

The main types of curling irons are curling tongs, curling wands, and other products. Curling tongs refer to a device with a long metal part that is heated to curl hair. The technologies involved are corded, cordless, and hybrid. These are used in household and commercial and are distributed through hypermarkets or supermarkets, convenience stores, specialty stores, discount stores, independent small stores, multi-brand stores, online retailers, and other channels.

The curling irons market research report is one of a series of new reports that provides curling irons market statistics, including curling irons industry global market size, regional shares, competitors with a curling irons market share, detailed curling irons market segments, market trends and opportunities, and any further data you may need to thrive in the curling irons industry. This curling irons market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

North America was the largest region in the curling irons market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the curling irons market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the curling irons market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The curling iron market consists of sales of curling iron made up of ceramic, tourmaline, and titanium. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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