Home Decor Market Report 2025

The home decor market size has grown marginally in recent years. It will grow from $644.93 billion in 2024 to $654.09 billion in 2025 at a compound annual growth rate (CAGR) of 1.4%. The growth in the historic period can be attributed to influence of social media, sustainable and eco-friendly products, globalization of design, real estate market stability, home improvement shows.

The home decor market size is expected to see steady growth in the next few years. It will grow to $777.81 billion in 2029 at a compound annual growth rate (CAGR) of 4.4%. The growth in the forecast period can be attributed to smart home integration, wellness and biophilic design, sustainability and circular design, influence of influencers, global cultural fusion. Major trends in the forecast period include digital transformation and online retail, personalization and customization, subscription services and rental models, multi-functional furniture, augmented reality (AR) shopping.

The growing penetration of smartphones and e-commerce is anticipated to drive the growth of the home decor market in the future. A smartphone is a handheld electronic device that provides access to cellular networks and the internet, facilitating the purchase of home decor items such as wall art, cushions, curtains, and figurines from various online e-commerce platforms. For example, in December 2023, the U.S. Department of Transportation reported that in 2023, exports and imports accounted for 11.7 percent of the tonnage and 20.6 percent of the value of freight shipments. These figures are expected to increase, with international trade projected to represent 13.8 percent of the tonnage and 21.7 percent of the value of freight moving across the United States by 2050. Thus, the rising adoption of smart devices is contributing to the expansion of the home decor market.

The increasing demand for home aesthetic improvement is expected to drive the growth of the home decor market in the future. Home aesthetic improvement involves enhancing the appearance of a residence to make it more visually appealing and inviting. Home decor plays a crucial role in this process by creating a unique and personal atmosphere while fostering a functional and comfortable environment that promotes well-being. For instance, a survey conducted in May 2023 by Slickdeals, a US-based deal-sharing community, revealed that about 69% of homeowners feel embarrassed to host guests due to their aesthetic choices, and 78% have planned home improvement projects. Additionally, homeowners intend to spend an average of $1,753 on these projects. Thus, the growing focus on home aesthetic improvement is contributing to the expansion of the home decor market.

Strategic partnerships and collaborations are emerging as a key trend in the home decor market. Major companies are actively engaging in such alliances to sustain and enhance their market position. For instance, in April 2022, Mitzi, a US-based home decor company, collaborated with Dabito, a designer and artist, resulting in 12 new Mitzi pieces. Additionally, Ruggable, a US-based washable rug company, partnered with Keith Haring Studio to create a collection of chenille rugs and doormats adorned with the late American artist's iconic line drawings.

Major companies are launching new products such as wall panels to enhance profitability. Wall panels in home decor are prefabricated, often modular components designed to cover and enhance wall appearance. For example, in November 2022, Euro Pratik, an India-based lifestyle industry, introduced exclusive wall panels named Cassa 4. These panels come in 8 and 9.5-ft sizes, featuring 56 distinct layouts, and aim to both shield and enhance walls aesthetically. With distribution across 150 urban areas in India, Nepal, Sri Lanka, and Bangladesh, Euro Pratik seeks to redefine the Indian interiors market with innovative solutions.

In March 2024, Ashley Furniture, a US-based furniture manufacturing company, acquired Resident for an undisclosed amount. This strategic acquisition is anticipated to enhance Ashley's product offerings and broaden its presence in the competitive home decor sector. The deal represents a significant opportunity for Ashley to capitalize on the rising demand for innovative and stylish furniture solutions. Resident is a US-based contemporary home furnishings company recognized for its modern and stylish furniture designs.

Major companies operating in the home decor market include General Electric, Inter IKEA Systems BV, Koninklijke Philips N.V., Wayfair Inc., Mohawk Industries Inc., Shaw Industries Group Inc., Bed Bath & Beyond Inc., IKEA USA, Ashley Furniture Industries Ltd., Rooms To Go, Herman Miller Inc., Crate & Barrel, Springs Window Fashions LLC, Suofeiya Home Collection Co. Ltd., Pier 1 Imports Inc., Forbo Group, Hanssem Corporation, Armstrong World Industries Inc., Mannington Mills Inc., home24, Kimball International Inc., Samson Holding Ltd., Duresta Upholstery Ltd.

North America was the largest region in the home decor market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the home decor market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the home decor market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Home decor involves arranging physical items such as furniture accessories, room colors, walls, and ceilings in a decorative manner. It can be defined as the strategic placement of decor pieces to create a pleasing, user-friendly environment and enhance the visual appeal of a home.

The main types of home decor are furniture, textiles, flooring, and other products. Furniture is used to describe moveable objects that are used to make human life simpler and give comfort to rest and relax. The different price ranges include premium, mass. These are distributed through supermarkets and hypermarkets, specialty stores, e-commerce, and others, and are used in various application areas that include indoor and outdoor.

The home decor market research report is one of a series of new reports that provides home decor market statistics, including home decor industry global market size, regional shares, competitors with a home decor market share, detailed home decor market segments, market trends and opportunities, and any further data you may need to thrive in the home decor industry. This home decor market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The home decor market consists of sales of home decor product including wall decor, and lighting. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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