Organic Skincare Global Market Report 2024

The organic skincare market size has grown rapidly in recent years. It will grow from $10.96 billion in 2023 to $12.2 billion in 2024 at a compound annual growth rate (CAGR) of 11.4%. The growth observed in the historical period can be attributed to the increasing awareness of health and wellness, the adoption of sustainable and eco-friendly lifestyles, a preference for natural ingredients, the influence of social media and influencers, and the evolving beauty standards.

The organic skincare market size is expected to see rapid growth in the next few years. It will grow to $18.58 billion in 2028 at a compound annual growth rate (CAGR) of 11.1%. The forecasted growth is fueled by the ongoing emphasis on health and wellness, increasing adoption of clean beauty, expansion of sustainable packaging, rise of personalized skincare, and the overall growth of the global beauty and cosmetics market. Key trends include integrating wellness into beauty, the emergence of indie brands, clean beauty certification standards, focus on anti-pollution skincare, and the promotion of well-being rituals.

The growing prevalence of skin issues is expected to drive the expansion of the organic skincare market in the future. Skin issues or diseases, encompassing conditions that lead to skin changes such as rashes, inflammation, itchiness, are becoming more widespread. Organic skincare products are increasingly favored for their natural ingredients, offering a suitable solution for various skin types and helping to minimize skin issues. For example, data from a March 2022 population-based survey across 27 countries in the UK indicated that over 94 million Europeans experience uncomfortable skin sensations such as itchiness, burning, or dryness. The most common conditions reported were fungal skin infections (8.9%), acne (5.4%), and atopic dermatitis or eczema (5.5%). Additionally, a study published in the American Journal of Managed Care in April 2022 found that 43% of 40,000 patients surveyed had experienced at least one skin condition or issue in the last 12 months. As a result, the increasing prevalence of skin issues stands as a significant factor propelling the growth of the organic skincare market.

The increasing awareness about health and fitness is anticipated to be a significant driver for the growth of the organic skincare market in the foreseeable future. Health and fitness, encompassing overall well-being across physical, mental, and social aspects, play a crucial role in shaping consumer preferences. The growing consciousness about health and fitness is influencing the organic skincare market, with health-aware consumers prioritizing products free from chemicals. This trend aligns with a holistic approach to well-being, emphasizing the importance of pure and nourishing ingredients in skincare solutions. For example, a January 2022 survey report by Nutrisystem, a US-based provider of weight loss products, revealed that 53% of the 2,000 participants expressed their goal for 2022 as weight loss, with an average target of 14 pounds. Consequently, the increasing awareness about health and fitness stands as a key factor driving the growth of the organic skincare market.

Product innovation stands out as a significant trend gaining traction within the organic skincare market. Leading companies in this sector are strategically concentrating on the development of novel products to fortify their market positions. An exemplar of this trend emerged in June 2022 when Biologi, an Australia-based brand specializing in natural and organic skincare, introduced a groundbreaking product - the BG Defense anti-pollution serum, touted as the first-ever anti-pollution serum by the brand. This innovative serum harnesses a wild-harvested extract derived from strawberry gum leaf, positioned as an effective shield against environmental triggers and aggressors. Biologi's incorporation of this ingredient emphasizes its role as a protective element in combatting the adverse effects of environmental factors, aligning with the rising consumer demand for skincare solutions that offer protection against pollution and other environmental stressors. This launch signifies a strategic move by Biologi to lead the market with a pioneering product catering to the growing consumer interest in organic skincare solutions addressing environmental concerns.

Major players in the organic skincare market are innovating by introducing new products such as organic moisturizers to cater to larger customer bases, drive sales, and boost revenue. These moisturizers are formulated using ingredients sourced from organic origins, grown without synthetic pesticides, herbicides, or GMOs. For instance, in June 2022, Samisha Organic, an India-based company specializing in organic skincare, launched a range of four new skincare products, including moisturizers, foot care creams, face wash, and hair and nail care creams. This product expansion by Samisha Organic aims to extend its reach across a wider audience within India. The company's initiative in unveiling these skincare offerings stems from its commitment to providing high-quality, cost-effective, and completely natural products. Emphasizing a 100 percent organic composition without any associated side effects, Samisha Organic positions itself as a brand dedicated to offering skincare solutions that prioritize natural ingredients and holistic well-being.

In January 2022, Vellvette Lifestyle Pvt. Ltd., an India-based trading company, successfully acquired Teva ENN Beauty for an undisclosed amount. This strategic acquisition is intended to strengthen ENN Beauty's capacity to adapt and diversify its product offerings, specifically targeting the preferences of Indian Millennials and Gen Z consumers. The collaboration aims to effectively reach a wider consumer demographic. ENN Beauty, an India-based organic skincare company, envisions leveraging this partnership to tap into a digital audience exceeding 50 million beauty enthusiasts. Simultaneously, the company plans to expand its retail presence to over 100 outlets in the upcoming financial year.

Major companies operating in the organic skincare market report are Johnson & Johnson, Procter & Gamble Company, L'Oréal S.A., The Estée Lauder Companies Inc., Groupe Rocher, Shiseido Company Limited, Natura & Co., Avon Products Inc., The Hain Celestial Group Inc., Beautycounter LLC, Arbonne International LLC, Aesop Group, Weleda AG, Caudalie, Burt's Bees Inc., Dr. Bronner's Bros., Benevolent Beauty, Alaffia Brands LLC, Eminence Organic Skincare Inc., Cattier Paris, Andalou Naturals Inc., Badger Balm Company, Biossance, True Botanicals Inc., Desert Harvest, Annmarie Gianni Skin Care, H.H. Products LLC, Purity Cosmetics Inc. (100% Pure), Earth's Best Inc., Idam House of Brands.

North America will be the largest region in the organic skincare market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the organic skincare market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the organic skincare market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Organic skincare encompasses primary categories such as facial care, body care, and other related products. Facial care involves beauty treatments aimed at cleansing and enhancing skin tone and texture, catering to both male and female consumers. These products reach consumers through diverse distribution channels including supermarkets, hypermarkets, convenience stores, specialty outlets, online retail platforms, and various other distribution channels.

The organic skin care market research report is one of a series of new reports that provides organic skin care market statistics, including organic skin care industry global market size, regional shares, competitors with an organic skin care market share, detailed organic skin care market segments, market trends and opportunities, and any further data you may need to thrive in the organic skincare industry. This organic skincare market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The organic skincare market consists of revenues earned by entities by providing skin care services such as nail care, hair care. The market value includes the value of related goods sold by the service provider or included within the service offering. The organic skincare market also includes sales of serums, moisturizers, exfoliators, body lotions, and eye creams, which are used in providing skincare services. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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