Vegan Cosmetics Global Market Report 2024

Vegan beauty products are cosmetics carefully crafted without utilizing raw materials derived from animals. The objective is to enhance beauty while avoiding the potential skin damage associated with synthetic ingredients.

Vegan cosmetics cover a range of product categories, including skincare, hair care, color cosmetics, and additional items. Skincare products serve various purposes, such as cleansing, soothing, restoring, fortifying, safeguarding, and treating the skin to ensure it remains in optimal condition. These cosmetics are developed using both organic and traditional natural ingredients, appealing to a diverse clientele, including women, men, unisex, and children. The distribution channels for vegan cosmetics include hypermarkets, supermarkets, specialty stores, e-commerce platforms, and others.

The vegan cosmetics market research report is one of a series of new reports that provides vegan cosmetics market statistics, including global market size, regional shares, competitors with a vegan cosmetics market share, detailed vegan cosmetics market segments, market trends and opportunities, and any further data you may need to thrive in the vegan cosmetics industry. This anomaly detection market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The vegan cosmetics market size has grown strongly in recent years. It will grow from $17.24 billion in 2023 to $18.61 billion in 2024 at a compound annual growth rate (CAGR) of 8.0%. The growth observed in the historic period can be attributed to several factors, including the increasing awareness of animal cruelty in cosmetics, a rising demand for natural and organic beauty products, growing concerns about health and the environment, celebrity endorsements and influence, and the expanding popularity of veganism as a lifestyle choice. These factors collectively contributed to the historical expansion of the vegan cosmetics market, reflecting a shift in consumer preferences towards cruelty-free and environmentally conscious beauty options.

The vegan cosmetics market is poised for robust growth in the coming years, projected to reach $25.61 billion by 2028 with a compound annual growth rate (CAGR) of 8.3%. This anticipated growth is attributed to several factors, including the increasing consumer preference for sustainable and ethical products, growing regulatory support for cruelty-free and vegan beauty, a heightened focus on transparent product labeling, an expanding vegan demographic, and a rising demand for plant-based ingredients. Notable trends within this forecast period include advancements in vegan cosmetic formulations and technology, the emergence of vegan and cruelty-free certifications, innovative eco-friendly packaging materials, the integration of technology for personalized vegan beauty solutions, and collaborations between beauty brands and influencers.

The upward trajectory of veganism is expected to be a driving force behind the growth of the vegan cosmetics market. Veganism, characterized by the abstention from using products derived from animals, is gaining popularity due to increased awareness of animal cruelty in the cosmetics industry. Notably, over 80% of new vegan products were launched in the beauty category, as reported in The Vegan Society's Vegan Beauty Takeover in October 2021. Additionally, Vegetarian Times revealed that in 2022, 9.7 million Americans would follow a vegetarian diet, with one million adopting a vegan lifestyle. The growing aversion to animal cruelty is contributing to the surge in demand for vegan cosmetics.

The increasing demand for sustainable products is anticipated to be a significant driver for the growth of the vegan cosmetics market. Sustainability, encompassing environmental, social, and economic benefits throughout a product's life cycle, is a key consideration for consumers. Vegan cosmetics, often crafted with natural and organic ingredients free from harmful chemicals, artificial fragrances, and dyes, align with the principles of sustainability. This shift is evident in the substantial increase in revenue and unit sales of eco-friendly beauty care products on platforms like Amazon, as reported by Jungle Scout in April 2022.

A prominent trend in the vegan cosmetics market is product innovation, with major companies focusing on developing new and inventive vegan products to solidify their market presence. For example, LG Household & Health Care introduced Freshian in June 2022 - a vegan-certified color cosmetic brand featuring cushion compacts, lip balms, and sunscreen. The brand incorporates innovative components, including hyaluronic acid and madecassoside for skin soothing, as well as eco-friendly materials like corn starch in cushion puffs and sugarcane-derived packaging.

Companies in the vegan cosmetics market are keen on introducing innovative products, such as vegan nail enamels, to gain a competitive edge. Nykaa Cosmetics launched vegan nail enamels as part of its Environment Day celebrations in June 2023. These enamels are free of harmful chemicals, containing a non-toxic formulation enriched with biotin and trace nutrients like magnesium, zinc, and manganese.

In February 2022, Revolution Beauty Group acquired BH Cosmetics for $22.5 million, aiming to expand BH's presence domestically, globally, and in the vegan market. BH Cosmetics is a US-based vegan brand offering cruelty-free natural makeup products.

Major companies operating in the in the vegan cosmetics market report are MuLondon Organic Skincare., Loreal SA, Beauty Without Cruelty, Nature's Gate, MO MI BEAUTY, e. l. f. Cosmetics Inc., COTY Company, Gabriel Cosmetics Inc., Groupe Rocher, Pacific Beauty, Billy Jealousy LLC, Zuzu Luxe by Gabriel Cosmetics, Emma Jean Cosmetics, Modern Mineral Makeup, Arbonne International LLC, Estee Lauder Companies Inc., Unilever plc, Cottage Holdco B. V., E. L. F. Cosmetics Company, Korres S. A. Natural Products, Beiersdorf AG, Aubrey Organics Inc., Dr. Bronner's Magic Soaps., Desert Essence, Avalon Organics, California Baby LLC, Earth Mama Organics LLC, EO Products Inc., Nourish Organic Inc., Tata Harper Skincare., Alba Botanica, Andalou Naturals, Badger Balm, John Masters Organics, Acure Organics, Shea Terra Organics LLC

Europe was the largest region in the vegan cosmetics market in 2023. The regions covered in the vegan cosmetics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the vegan cosmetics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The vegan cosmetics market consists of sales of blush, concealer, eye liner, eye shadow, foundation, lipstick, mascara. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified)).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


This product will be delivered within 3-5 business days.