Organic Personal Care Market Report 2025

This Organic Personal Care report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The organic personal care market size has grown rapidly in recent years. It will grow from $23.35 billion in 2024 to $25.74 billion in 2025 at a compound annual growth rate (CAGR) of 10.2%. The growth in the historic period can be attributed to increased awareness of health and wellness, rise in demand for natural and chemical-free products, growing concerns about synthetic ingredients in personal care, influence of eco-friendly and sustainable consumer choices, expansion of organic and natural product certifications.

The organic personal care market size is expected to see rapid growth in the next few years. It will grow to $38.94 billion in 2029 at a compound annual growth rate (CAGR) of 10.9%. The growth in the forecast period can be attributed to rise in disposable income and consumer purchasing power, growing preference for sustainable and ethical beauty practices, adoption of organic personal care products in emerging markets, increased focus on transparency and traceability in supply chains, growth in popularity of cruelty-free and vegan beauty products. Major trends in the forecast period include development of hybrid products combining organic and technology-driven ingredients, expansion of gender-neutral and inclusive organic personal care lines, integration of probiotics and fermentation in skincare formulations, customization of organic personal care products for individual needs, technological advancements in organic product formulation.

The growing preference for organic products is a key factor fueling the expansion of the organic personal care market. Organic beauty products are made primarily from certified organic ingredients, offering various medicinal benefits with little to no side effects, and adhering to privacy standards. Consumer demand for organic items has had a significant impact on the organic personal care industry. To capitalize on the growing "land-to-face" movement, companies are developing new products and reformulating existing ones to include more organic ingredients. For example, in March 2022, the British Beauty Council, a UK-based nonprofit, reported that 56,000 organic ingredients and products were awarded COSMOS certification, marking a 22% increase from the previous year. Therefore, the rising preference for organic products is driving the growth of the organic personal care market.

The increasing trend toward veganism is anticipated to boost the growth of the organic personal care market in the coming years. In the context of cosmetics, veganism refers to products that do not contain any ingredients or by-products derived from animals. Vegan formulations in organic personal care products signify cosmetic and skincare items that are free from animal-derived components. For instance, in April 2024, Finder, a US-based personal finance comparison site, reported that around 2.5 million individuals in the UK are vegan, representing 4.7% of the population, up from 1.4 million vegans (2.5%) in 2023. This indicates an increase of 1.1 million vegans in the UK between 2023 and 2024. Consequently, the rising inclination towards veganism is driving the growth of the organic personal care market.

Product innovation is a key trend gaining traction in the organic personal care market. Major companies in the organic personal care sector are concentrating on investing in new product developments to solidify their market presence. For example, in August 2022, ORGAGLO, an India-based brand specializing in plant-based skin and hair care, introduced a range of vegan and cruelty-free products. This product line includes offerings for baby care, hair care, face care, and body care. By launching these products, ORGAGLO has entered India's personal care segment with skin, hair, and baby care items made from high-quality natural ingredients. The brand's offerings cater to both adults and children, demonstrating a commitment to ethical and sustainable practices in personal care.

Major companies in the organic personal care market are concentrating on introducing solutions within the personal care and cosmetics sector to gain a competitive advantage. Personal care and cosmetics include a diverse array of products aimed at enhancing beauty, hygiene, and overall well-being. For example, in September 2024, Core Biogenesis, a France-based biotechnology company, entered the personal care and cosmetics sector with the launch of two innovative active ingredients, peauvita and peauforia. These products utilize advanced growth factor technology and have been formulated to target key signs of aging.

In April 2024, Clariant, a Switzerland-based manufacturer of cosmetic products, acquired Lucas Meyer Cosmetics for an undisclosed sum. This acquisition aligns with Clariant's strategy to broaden its product range and emphasize innovation in cosmetics. Lucas Meyer Cosmetics is a Canada-based producer of organic personal care products, including SKINectura.

Major companies operating in the organic personal care market include Aveda Corporation, Burt's Bees Inc., Estée Lauder Companies Inc., Amway Corporation, Bare Escentuals Beauty Inc., Body Shop International Limited, Yves Rocher SA, Beiersdorf AG, Thesis Beauty - Organic, Vegan, Eco-Friendly Skincare, Natura Cosmeticos SA, Weleda AG, Expanscience Laboratories, Pechoin Cosmetic Co. Ltd., Eminence Organic Skincare Inc., Shea Terra Organics LLC, L'Oréal SA, Korres Natural Products SA, Arbonne International LLC, Aubrey Organics Inc., Dr. Bronner's Magic Soaps, Desert Essence, Avalon Organics, California Baby LLC, Earth Mama Organics LLC, Essential Oils Products, Juice Beauty Inc., Nourish Organic Inc., Tata Harper Skincare, Alba Botanica Inc., Andalou Naturals manufactures eco-friendly consumer products, W. S. Badger, John Masters Organics Inc., Acure Pharma Private Limited.

North America was the largest region in the organic personal care market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the organic personal care market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the organic personal care market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

Organic personal care refers to the incorporation of ingredients in personal care products that adhere to the same standards as organic food. These products exclude harsh chemicals, pesticides, and fertilizers, relying solely on natural materials.

The primary types of products in organic personal care include skin care, hair care, oral care, nail care, fragrances, and others. Skincare encompasses a range of products designed to support skin integrity, enhance its appearance, and address various skin conditions. This category includes specialties such as cleansing and exfoliating, waxing, laser hair removal, moisturizing, and the application of makeup to improve overall appearance. Organic personal care products cater to both male and female customers and are distributed through various channels, including hypermarkets or supermarkets, specialist retail stores, online retail platforms, and others.

The organic personal care market research report is one of a series of new reports that provides organic personal care market statistics, including organic personal care industry global market size, regional shares, competitors with an organic personal care market share, detailed organic personal care market segments, market trends and opportunities, and any further data you may need to thrive in the organic personal care industry. This organic personal care market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.

The organic personal care market consists of sales of roasted coffee, serums, moisturizers, exfoliators, body lotions, and eye creams. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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