Travel Retail Market Report 2026

The travel retail market size has grown rapidly in recent years. It will grow from $99.87 billion in 2025 to $113.74 billion in 2026 at a compound annual growth rate (CAGR) of 13.9%. The growth in the historic period can be attributed to recovery of global air travel volumes, expansion of international tourism, growth of airport commercial infrastructure, increasing passenger dwell time at terminals, strong presence of premium global brands.

The travel retail market size is expected to see rapid growth in the next few years. It will grow to $187.19 billion in 2030 at a compound annual growth rate (CAGR) of 13.3%. The growth in the forecast period can be attributed to expansion of smart airport retail ecosystems, rising adoption of omnichannel travel retail strategies, growing focus on eco-friendly product assortments, increasing investments in immersive retail technologies, rising demand from high-spending travelers. Major trends in the forecast period include increasing adoption of digital duty-free platforms, rising focus on experiential retail formats, growing demand for sustainable travel retail products, expansion of contactless and cashless payments, enhanced personalization of in-transit shopping.

The increasing number of international travelers is expected to drive the growth of the travel retail market in the coming years. Mass tourism and the popularity of package holidays have opened travel markets to a larger global population. Travel retail supports international travelers by enabling them to book tickets and related services from any location through the internet, making travel planning more convenient and seamless. As a result, the rise in international travel directly increases demand for travel retail services. For example, in September 2024, according to data published by UN Tourism, a Spain-based United Nations agency, around 790 million tourists traveled internationally during the first seven months of 2024, reflecting an 11% increase compared to the same period in 2023. Therefore, the growth in international travelers is expected to propel the expansion of the travel retail market.

Companies operating in the travel retail market are increasingly focusing on developing innovative solutions such as interactive digital experiences to engage the next generation of beauty consumers, particularly in China and the APAC region, by combining luxury beauty with modern technology and storytelling. Interactive digital experiences are immersive environments that allow users to actively engage with content through digital interfaces, creating a stronger emotional connection with brands. For instance, in October 2024, Clarins, a France-based beauty company, launched a Digital Travel Retail Experience in collaboration with Lonsdale Design, a France-based branding and design agency. This initiative blends interactive technology with youthful and modern aesthetics, offering personalized brand engagement through avatars and digital features. The experience is designed to attract tech-savvy Gen Z consumers while redefining luxury beauty by integrating physical and digital elements in a premium airport retail format across the APAC region.

In March 2024, Ospree International FZCO, a UAE-based infrastructure and technology company, acquired Le Marche Duty Free SAS for $5,844 (€5,000). This acquisition is intended to support and accelerate the company’s strategic expansion into the global duty-free travel retail sector, while strengthening the international business foundation of its subsidiary, Mumbai Travel Retail Private Limited. Le Marche Duty Free SAS is a France-based travel retail company specializing in the establishment and operation of duty-free retail services that offer tax-free products to international travelers.

Major companies operating in the travel retail market are Aer Rianta International, China Duty Free Group Co Ltd., Dufry AG, Duty Free Americas Inc., Gebr Heinemann SE & Co KG, King Power International Group, Lotte Hotel & Resorts, Lagardère SCA, The Shilla Duty Free, DFS Group, Flemingo International, The Naunace Group, Dubai Duty Free, James Richardson Group, Lotte Duty Free, Qatar Duty Free, Heinemann, LS Travel Retail, Incheon International Airport Corporation, Singapore Changi Airport Terminal Services, Kappé Schiphol, China Duty Free Group, James Richardson Corporation, RegStaer Group, ARI (Aer Rianta International), Baltona Duty Free, World Duty Free Group, Nuance Group AG, SSP Group Limited, Wenzhou Department Store Group Co Ltd., King Power (Cambodia) Co Ltd.

Asia-Pacific was the largest region in the travel retail market in 2025. The regions covered in the travel retail market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the travel retail market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The travel retail market includes revenues earned by entities by taking part in sales activities to meet the expectations of the customers while they are travelling. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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