Noise, Vibration & Harshness (NVH) Testing Global Market Report 2024

NVH testing involves the measurement, modification, and optimization of the noise and vibration characteristics of vehicles, aiming to provide noise reduction and ensure quality assurance of both interior and exterior noise, thereby mitigating noise pollution. Noise, Vibration & Harshness (NVH) testing plays a crucial role in enhancing comfort, vehicle performance, and brand recognition.

The primary types of NVH testing encompass hardware and software. NVH testing hardware equipment is utilized to achieve noise reduction and quality assurance for both interior and exterior noise, contributing to the reduction of noise pollution. Various applications include impacted hammer testing and powertrain NVH testing, environmental noise measurement, pass-by noise testing, noise source mapping, sound intensity measurement, sound quality testing, building acoustics, mechanical vibration testing, and product vibration testing. These applications find use in diverse sectors such as automotive and transportation, aerospace and defense, power generation, consumer electronics, construction, and other end-user industries.

The NVH testing market research report is one of a series of new reports that provides NVH testing market statistics, including NVH testing industry global market size, regional shares, competitors with a NVH testing market share, detailed NVH testing market segments, market trends and opportunities, and any further data you may need to thrive in the NVH testing industry. This NVH testing market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The noise, vibration & harshness (nvh) testing market size has grown steadily in recent years. It will grow from $2.03 billion in 2023 to $2.12 billion in 2024 at a compound annual growth rate (CAGR) of 4.5%. The expansion observed in the historical period can be attributed to stringent government regulations aimed at reducing noise pollution, a growing demand for NVH testing in the automotive vertical, an increasing focus on vehicle comfort and ride quality, growth in the automotive and transportation sectors, and a shift toward electric vehicles.

The noise, vibration & harshness (nvh) testing market size is expected to see strong growth in the next few years. It will grow to $2.58 billion in 2028 at a compound annual growth rate (CAGR) of 5.1%. The anticipated growth in the forecast period can be attributed to the increasing use of lightweight materials and structures in automotive design, the adoption of NVH testing in electric and hybrid powertrains, the growth in the aerospace industry with applications in aircraft NVH testing, a heightened focus on customer experience, and the adoption of advanced materials and designs in vehicle manufacturing. Key trends in the projected period encompass the integration of artificial intelligence (AI) and machine learning, the use of virtual testing and simulation techniques, the customization of NVH solutions for specific vehicle models and applications, collaborative efforts between NVH testing providers and automakers, and the development of portable and compact NVH testing equipment for on-the-go analysis.

The growth of the noise, vibration, and harshness (NVH) testing market is significantly propelled by government regulations aimed at reducing noise pollution. Noise pollution, characterized by unwanted and prolonged noise levels, poses adverse effects on humans and wildlife. It is associated with various health issues, including sleep disturbance, hypertension, hearing loss, dementia, and psychological dysfunctions. Governments globally are focusing on policy planning and regulations to control noise pollution, necessitating advanced NVH testing products and services. A notable example is the UK government's revision of the National Planning Policy Framework in July 2021, incorporating provisions on noise to ensure local planning policies protect against noise and identify and preserve tranquil environments from noise pollution. Consequently, government regulations addressing noise pollution are playing a vital role in driving the growth of the NVH testing market.

The growth of the noise, vibration, and harshness (NVH) testing market is further fueled by the increased sales of luxury cars. Luxury cars, known for their high-end features and exceptional comfort levels, utilize NVH testing to enhance cabin comfort, control vibrations, reduce harshness, and improve overall quality perception. According to Cox Automotive's December 2022 report, luxury vehicles held a historically significant share, accounting for 18.2% of total sales in November 2022. This marked an increase from 17.8% in October 2022. As the sales of luxury cars continue to rise, it is anticipated that the demand for NVH testing will drive the market's growth.

Major companies in the noise, vibration, and harshness (NVH) testing market are prioritizing testing programs to enhance efficiency and meet the growing demand for vehicle sound enhancement. In May 2022, Genesis Motor LLC, a South Korea-based luxury car supplier, introduced an innovative NVH technology and testing program to improve the cabin refinement of its GV60 electric vehicle. This program successfully reduced tire noise, vibration, and wind noise, significantly enhancing interior refinement and providing occupants with a quieter and more pleasant driving experience.

Strategic partnerships are a key approach adopted by major companies in the noise, vibration, and harshness (NVH) testing industry to offer essential services to individuals, businesses, and governments. This collaborative strategy involves leveraging each other's strengths and resources for mutual benefits. For example, in May 2021, HEAD acoustics, a US-based software developer, partnered with BlackBerry QNX, another US-based software developer, to integrate an interactive vehicle sound design and auditioning workflow. This collaboration, part of BlackBerry QNX's intelligent cockpit technology platform, aims to deliver an advanced and intuitive acoustic experience in connected vehicles.

In November 2021, Woodbridge, a Canada-based investment holding company, acquired Hematite, a US-based NVH specialist, for an undisclosed amount. This strategic move positions Woodbridge to capitalize on new efficiencies in developing integrated, multi-functional, and high-value products for the rapidly expanding new energy vehicles (NEV) market while continuing to provide solutions for internal combustion engines (ICE). The acquisition of Hematite strengthens Woodbridge's capabilities in the NVH sector.

Major companies operating in the in the noise, vibration & harshness (nvh) testing market report are National Instruments Corporation, Siemens AG, Brüel & Kjær Sound & Vibration Measurement A/S, imc Test & Measurement GmbH, HEAD acoustics GmbH, Signal. X Technologies LLC, GRAS Sound & Vibration A/S, Prosig Ltd., Dewesoft d. o. o., m+p international Mess- und Rechnertechnik GmbH, Müller-BBM VibroAkustik Systeme GmbH, ECON Technologies Co Ltd., Erbessd Instruments LLC, Honeywell International Inc., PCB Piezotronics Inc., Polytec GmbH, Siemens Digital Industries Software, Axiometrix Solutions, Dewesoft, Prosig, Kistler Group, AVL List GmbH, HBM GmbH & Co KG, Norsonic AS, Svantek Sp zoo, VIBRO-ACOUSTICS GmbH, Spectral Dynamics, LMS International, Noise Control Engineering, Acoustic Systems, Larson Davis Laboratories, Oros & Associates Inc., Data Physics Corporation

North America was the largest region in the noise, vibration & harshness (NVH) testing market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the noise, vibration & harshness (nvh) testing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the noise, vibration & harshness (nvh) testing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The noise, vibration & harshness (NVH) testing market includes revenues earned by entities by improving the sound and acoustics together with reduced vibration in the automobiles and vehicle parts. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified)).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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