Meal Kit Market Report 2026

The meal kit market size has grown rapidly in recent years. It will grow from $20.71 billion in 2025 to $24.49 billion in 2026 at a compound annual growth rate (CAGR) of 18.2%. The growth in the historic period can be attributed to increasing urban population with busy lifestyles, growth of dual-income households, rising demand for convenient home cooking solutions, expansion of cold chain logistics, increasing awareness of food waste reduction.

The meal kit market size is expected to see rapid growth in the next few years. It will grow to $49.36 billion in 2030 at a compound annual growth rate (CAGR) of 19.2%. The growth in the forecast period can be attributed to growing adoption of personalized nutrition plans, rising demand for eco-friendly meal solutions, expansion of digital grocery ecosystems, increasing penetration of direct-to-consumer food brands, growing focus on cost-efficient last-mile delivery. Major trends in the forecast period include increasing demand for subscription-based meal services, rising preference for fresh and organic meal kits, growing customization of meal plans, expansion of online-first distribution models, enhanced focus on sustainable packaging.

The rise in urbanization and busy lifestyles is anticipated to drive the expansion of the meal kit market in the coming years. Urbanization refers to the process by which cities expand and a growing share of the population resides in urban areas. With the increasing rate of urbanization among consumers, coupled with rising per capita income and changing lifestyles, there are significant opportunities for chilled meal kits due to the growing demand for convenient pre-prepared meals and the appeal of chilled meal kits because of their affordability and health benefits. For example, in March 2025, according to the Census Bureau, a U.S.-based federal agency, between 2023 and 2024, the number of people living in U.S. metro (urban) areas increased by nearly 3.2 million (a 1.1% rise), reaching 293.9 million. Thus, the growth of urbanization and busy lifestyles is fueling the demand for meal kits.

Major players in the meal kit industry are launching new products, such as plant-rich meal kits, to improve customer experiences. These kits provide pre-measured ingredients and recipes for meals emphasizing plant-based foods. For instance, in 2023, Ready Pac Produce, Inc., a US-based company specializing in fresh vegetables, salads, and meals, unveiled Bistro Meal Kits. These kits cater to the increasing demand for plant-rich, vegetable-based options, offering fresh vegetables, whole grains, and flavorful sauces for easy home preparation.

In May 2023, Pluckk, an India-based provider of farm-to-fork fresh food products and digital lifestyle-oriented grocery offerings, acquired KOOK for around $1.3 million. Through this acquisition, Pluckk seeks to enter the expanding meal kit segment by expanding its product range to include DIY meal kits and strengthening its value proposition for health-conscious consumers looking for convenient, pre-portioned cooking solutions. KOOK is an India-based provider of DIY meal kits that deliver pre-portioned ingredients and easy-to-follow recipes, making home cooking simpler for various dietary preferences.

Major companies operating in the meal kit market are Ahold Delhaize USA, HelloFresh SE, Daily Harvest Inc., Home Chef LLC, Blue Apron Holdings Inc., Marley Spoon AG, Fresh Direct LLC, Gousto Ltd, Hungryroot Inc., Sun Basket Inc., Green Chef Corporation, Freshly Inc., Sakara Life Inc., Fresh Prep Inc., Trifecta Nutrition, Quitoque, Purple Carrot Inc., Veestro LLC, Gobble Inc., Yumble Kids Inc., Foodstirs Inc., PeachDish LLC, EveryPlate, Just Add Cooking Inc., Relish Labs LLC, The Kroger Co.

North America will be the largest region in the meal kit market in 2025. The regions covered in the meal kit market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the meal kit market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The meal kit market includes revenues earned by entities by sending customers pre-portioned and sometimes partially-prepared food ingredients and recipes to prepare home-cooked meals. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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