Luxury Bath and Body Products Global Market Report 2024

The luxury bath and body products market size has grown rapidly in recent years. It will grow from $16.7 billion in 2023 to $18.51 billion in 2024 at a compound annual growth rate (CAGR) of 10.8%. Historically, growth in the beauty and personal care industry can be attributed to the industry's expansion, the use of premium ingredients, the influence of spa culture, product innovation, the culture of gifting, and the evolving retail environment.

The luxury bath and body products market size is expected to see rapid growth in the next few years. It will grow to $28.12 billion in 2028 at a compound annual growth rate (CAGR) of 11.0%. The anticipated growth in the forecast period is driven by several factors, including a focus on natural and organic ingredients, globalization and increased access to brands, the rise of beauty subscription boxes, the boom in e-commerce, and the emergence of niche and specialty brands. Major trends expected in this period include digital engagement, collaborations with spas and resorts, innovative packaging design, the development of sustainable and eco-friendly products, and the use of digital influencer marketing.

The escalating demand for luxury items such as lotions, shower gels, and body wash is fueling the growth of the luxury bath and body products market. Luxury products are characterized by their ability to lather well, boast delightful scents, and offer an appealing visual experience during baths. This market surge is driven by the growing trends in self-care and the increased desire for luxurious personal care products. For instance, according to Bain & Co.'s Luxury Report 2021, the demand for luxury goods saw a notable increase of 13% to 15%, reaching EUR 1.14 trillion ($1.34 trillion) in 2021. Consequently, the heightened demand for luxury items is expected to further drive the market demand for luxury bath and body products in the forecast period.

The burgeoning expansion of the e-commerce industry is poised to drive the growth of the luxury bath and body products market in the foreseeable future. E-commerce, denoting electronic commerce, involves the online buying and selling of goods, services, or information, facilitating broader accessibility and global presence for luxury bath and body products. This expansion broadens their market reach and consumer base, driven by increased online visibility and the convenience of online purchases. For instance, as reported by Forbes in February 2022, e-commerce sales in the US reached $870 billion in 2021, marking a 14.2% increase from 2020 and a significant 50.5% surge from the previous year. Furthermore, e-commerce constituted 13.2% of total retail sales in the US in 2021. Hence, the escalating expansion of the e-commerce industry is fueling the growth of the luxury bath and body products market.

The luxury bath and body products market is witnessing a notable trend where biotechnical advancements are being integrated into bath products. Biotechnology harnesses biological processes to create technologies and products that enhance both human lives and environmental health. Companies within this market segment are particularly focused on developing innovative products that offer heightened efficacy and effectiveness. For instance, in October 2021, Everist, a manufacturer dedicated to single-use plastic-free beauty products, unveiled a groundbreaking waterless body wash concentrate. This plant-based, vegan, and cruelty-free formula is enriched with various natural oils and nutrients. Activated by water, the body wash concentrate requires a simple paste-to-lather motion. Users can easily lather the paste on their hands to initiate the cleansing process for the skin.

Prominent companies within the luxury bath and body products market are strategically developing advanced products, particularly premium body care products, to secure a competitive advantage. Body care products encompass a spectrum of personal care items crafted to augment skin and body health, hygiene, and appearance. For instance, in April 2021, Olay, a brand under the Procter & Gamble Company (P&G), a US-based consumer goods corporation, introduced three new premium collections highlighting breakthroughs in body care science. These collections comprise the Cleansing and Renewing Body Care Duo with Retinol, the Premium Exfoliating Body Wash Collection, and the Dermatologist Designed Collection, each tailored to address distinct skin concerns. Infused with exclusive ingredients such as retinol, deep-sea minerals, and moisturizers recommended by dermatologists, these curated assortments aim to deeply nourish and revitalize the skin, promising noticeable transformation from head to toe. The range caters comprehensively to diverse skin types and concerns, ranging from dry and stressed skin to conditions such as itchiness, roughness, or eczema-prone skin, aligning with Olay's commitment to providing bespoke solutions for fearless and healthy skin.

In July 2021, NuWhirl Systems Corp., a US-based manufacturer of luxury bath products, acquired the luxury bath product line of Custom Molded Products (CMP) for an undisclosed sum. This strategic move is expected to fortify the company's standing as a premier supplier of jetted and high-end bath products. The acquisition will notably broaden NuWhirl's customer base and enhance its capabilities. CMP, a European-based manufacturer, specializes in luxury bath and body products designed for the recreational pool and spa industry.

Major companies operating in the luxury bath and body products market report are The Estée Lauder Companies Inc., Chanel Limited, Kao Corporation, Tiffany & Co., Burberry Group PLC, Hugo Boss AG, Lancaster Group S.A., Marc Jacobs International LLC, Davidoff & Cie. Fine Tobacco AG, Calvin Klein Inc., Chloé SAS, Escada AG, Roberto Cavalli SpA, Philosophy (skincare brand), Bamford Watch Department Limited, Tata Harper Beauty LLC, Aromatherapy Associates Ltd., Augustinus Bader Ltd., Chantecaille (UK) Ltd., Diptyque Parfums, Jil Sander GmbH, Joop! Parfumerie GmbH, Kylie Cosmetics LLC, Lacoste S.A., Massey Medicinals LLC, Miu Miu SpA, SKKN by Kim Kardashian, This Works Products Limited, Bathing Culture Inc., Onsen Secret Inc.

North America was the largest region in the luxury bath and body products market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the luxury bath and body products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the luxury bath and body products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Luxury bath and body products include body oils, body lotions and creams, body washes, and other items. Body oil is a lightweight, nourishing, and protective moisturizer that penetrates the skin's upper layers to enhance its quality and even out skin tone. These products are distributed through both online and offline channels.

The luxury bath and body products market research report is one of a series of new reports that provides Luxury bath and body products market statistics, including luxury bath and body products industry global market size, regional shares, competitors with a luxury bath and body products market share, detailed luxury bath and body products market segments, market trends and opportunities, and any further data you may need to thrive in the luxury bath and body products industry. This luxury bath and body products market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The luxury bath and body products market consist of sales of bath salt, body butter, shampoo bar, and essential oils. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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