Luxury Hair Care Products Global Market Report 2024

Luxury hair care refers to high-end hair care products that are marketed and sold at a premium price point to consumers. These products typically contain highly concentrated and premium ingredients compared to regular or generic brands. Luxury hair care items are sought after by individuals who prioritize the overall health and quality of their hair.

The main types encompassed in the luxury hair care market include shampoos, conditioners, hair coloring products, hair styling products, hair oil, and other related product types. Shampoo is a cleansing product specifically designed for washing the hair. Luxury hair care products are distributed through various channels, including supermarkets and hypermarkets, departmental stores, specialty stores, e-commerce platforms, and other distribution channels.

The luxury hair care market research report is one of a series of new reports that provides overnight luxury hair care market statistics, including luxury hair care industry global market size, regional shares, competitors with an luxury hair care market share, detailed luxury hair care market segments, market trends and opportunities, and any further data you may need to thrive in the luxury hair care industry. This luxury hair care market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The luxury hair care products market size has grown strongly in recent years. It will grow from $22.47 billion in 2023 to $24.34 billion in 2024 at a compound annual growth rate (CAGR) of 8.3%. The growth observed during the historic period in the luxury hair care market can be attributed to factors such as increased consumer awareness, income levels, celebrity endorsements, and effective distribution channels.

The luxury hair care products market size is expected to see strong growth in the next few years. It will grow to $32.91 billion in 2028 at a compound annual growth rate (CAGR) of 7.8%. The anticipated growth in the forecast period in the luxury hair care market can be attributed to factors such as the increasing consciousness about beauty, the expansion of the global market, and the growing trend towards eco-friendly products. Major trends expected in the forecast period include a focus on customization and personalization, innovation in product development, integration of technology in hair care solutions, the emergence of health-driven products, and a shift towards clean beauty.

The anticipated growth of the luxury hair care market is driven by the increasing penetration of e-commerce platforms. E-commerce retail involves the online purchase of goods and the digital execution of transactions, providing a convenient avenue for luxury hair care market transactions. This platform facilitates seamless transactions, direct sales to customers, and the delivery of products to their homes. For example, a report by the US-based International Trade Administration in September 2022 revealed that consumer e-commerce now constitutes 30% of the UK's overall retail sector, with an annual revenue exceeding $120 billion. In 2021, 82% of people in the UK engaged in at least one online purchase. Hence, the growing influence of e-commerce platforms is expected to drive demand for luxury hair care products in the forecast period.

The increasing personal disposable income is set to elevate the demand for luxury hair care products. Personal disposable income, representing the amount available for personal spending and saving after deductions, plays a crucial role as consumers allocate a portion of it to indulge in quality grooming with luxury hair care products. A report by the US Department of Commerce's Bureau of Economic Analysis in October 2023 indicated a monthly increase of $77.8 billion in personal income in September 2023 compared to August 2023. This rise signifies a 0.3% monthly increase. Consequently, the surge in personal disposable income is propelling the growth of the luxury hair care products market.

A prominent trend in the luxury hair care market is product innovation, with companies actively seeking new formulations to enhance their market position. For instance, Medimix, an India-based cosmetic products manufacturer, introduced the organic total care shampoo in its hair care portfolio in May 2022. This shampoo, enriched with wheat protein and nine natural herbs, offers benefits such as minimizing hair loss, anti-dandruff properties, and effective conditioning.

Major players in the luxury hair care market are concentrating on the development of vibrant and long-lasting hair colors to maintain a competitive advantage. Vibrant and long-lasting hair colors are characterized by rich, intense hues that retain their brilliance over an extended period, requiring minimal fading or touch-ups. John Paul Mitchell Systems, a US-based manufacturer of hair care products, unveiled the Colorways collection in September 2023. This professional product line enhances the depth, dimension, and shine of hair while ensuring vibrant and enduring color, promoting overall hair health.

In December 2021, Procter and Gamble, a US-based consumer goods corporation in the luxury hair care market, completed the acquisition of Ouai Holding, LLC. This strategic move aims to expand Procter and Gamble's product offerings, especially in catering to Gen Z and Millennials who are drawn to Ouai's modern premium offerings. Ouai Haircare, a US-based lifestyle brand specializing in hair and body products, operates in the luxury hair care sector.

Major companies operating in the in the luxury hair care products market report are L'Oreal S. A., The Estee Lauder Companies inc., Seven LLC, Alcora Corporation, Kao Corporation, KOSÉ Corporation, Shiseido Company Limited, Johnson & Johnson Inc., Unilever plc, Jose Eber Hair, Oribe Hair Care LLC, Rahua (Amazon Beauty Inc. ), Aesop, The Procter & Gamble Company, CFEB Sisley, Olaplex Inc., Philip B. Botanicals, Estee Lauder Inc., Shiseido Company Limited, Aveda corporation, Bumble and bumble Products LLC, Christophe Robin, Leonor Greyl, Sachajuan Haircare, Amika, Ouai Haircare, John Paul Mitchell Systems, Revlon Consumer Products Corporation, Schwarzkopf Professional, Wella AG

Asia-Pacific was the largest region in the luxury hair care market in 2023. The regions covered in the luxury hair care products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the luxury hair care products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The luxury hair care market consists of sales of hair serum, hair wax, hair mousse, heat protectant spray, sea salt spray and curl enhancing cream. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified)).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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