Leisure Boat Market Report 2026

The leisure boat market size has grown strongly in recent years. It will grow from $46.45 billion in 2025 to $49.02 billion in 2026 at a compound annual growth rate (CAGR) of 5.5%. The growth in the historic period can be attributed to growth of coastal tourism, rising disposable income, marina infrastructure development, popularity of water sports, luxury lifestyle trends.

The leisure boat market size is expected to see strong growth in the next few years. It will grow to $61.89 billion in 2030 at a compound annual growth rate (CAGR) of 6%. The growth in the forecast period can be attributed to eco friendly marine regulations, expansion of electric propulsion, growth of experiential tourism, advancements in marine materials, digital navigation adoption. Major trends in the forecast period include growing demand for luxury recreational boats, increasing adoption of electric and hybrid boats, expansion of marine tourism activities, rising interest in customized boat designs, integration of smart navigation systems.

The growing tourism sector is expected to propel the growth of the leisure boat market. Tourism, a social, cultural, and economic activity, involves individuals traveling beyond their usual surroundings for personal or professional reasons. The rapid expansion of tourism over the past decade is driven by higher disposable incomes, greater access to destinations, and a growing desire to explore. Leisure boats support the tourism industry by transporting passengers to their destinations while offering a luxurious experience. For instance, in November 2023, according to the United Nations World Tourism Organization (UNWTO), global destinations welcomed 22% more international tourists in Q3 2023 compared to the same period in 2022, with overall tourism recovering to 87% of pre-pandemic levels by September 2023 and projected to reach nearly 90% by year-end. Therefore, the growth of tourism is driving demand for leisure boats.

Major companies in the leisure boat market are developing innovative boats featuring technologies such as solar-electric propulsion systems to promote sustainable maritime solutions. A solar-electric propulsion system uses solar panels to generate electricity that powers electric motors, reducing reliance on fossil fuels and minimizing environmental impact. For instance, in December 2023, NavAlt Solar & Electric Boats Pvt Ltd, an India-based manufacturer, launched the Barracuda, India’s fastest solar-electric boat. Designed for durability and performance in challenging sea conditions, the Barracuda features a catamaran hull for stability, a top speed of 12.5 knots, and a 6-kW solar panel for battery charging, showcasing advanced eco-friendly maritime technology.

In January 2023, MarineMax Inc., a US-based recreational marine retailer, acquired Boatzon Inc. for an undisclosed amount. The acquisition aims to enhance MarineMax’s digital retail and customer experience capabilities by integrating Boatzon’s platform to streamline boat sales, service scheduling, and ownership lifecycle management. Boatzon Inc. is a US-based technology company specializing in customer-focused retail and lifecycle-management solutions for boating and marine services.

Major companies operating in the leisure boat market report include Yamaha Motor Co Ltd., Brunswick Corporation, Groupe Beneteau, Ferretti S.p.A., Viking Yacht Company, MasterCraft Boat Company, Malibu Boats LLC, Princess Yachts International plc, Marine Products Corporation, Sunseeker International Limited, Boston Whaler Inc., Westport Yachts, Hatteras Yachts, Regal Boats, Cobalt Boats LLC, Grady-White Boats Inc., Ranger Boats Inc., Duffy Electric Boats, Monterey Boats, Canadian Electric Boat Company, Chaparral Boats Inc., CRN SpA, Jeanneau, Nautor's Swan OYJ, Andaman Boatyard, Azimut Benetti Group, Baja Marine Inc., Bavaria Yachtbau GmbH, Boote Marian GmbH.

North America was the largest region in the leisure boat market in 2025. Western Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the leisure boat market report include Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the leisure boat market report include Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The leisure boat market consists of sales of towboats, fishing boats, sailboats, cabin cruisers and pontoon boats. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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