Video Streaming Software Market Report 2026

The video streaming software market size has grown exponentially in recent years. It will grow from $12.43 billion in 2025 to $15.16 billion in 2026 at a compound annual growth rate (CAGR) of 22%. The growth in the historic period can be attributed to growth of internet penetration, increasing smartphone adoption, rise of OTT platforms, declining data costs, growing demand for on-demand entertainment.

The video streaming software market size is expected to see exponential growth in the next few years. It will grow to $33.75 billion in 2030 at a compound annual growth rate (CAGR) of 22.2%. The growth in the forecast period can be attributed to expansion of 5g networks, increasing enterprise adoption of video streaming, growth of cloud infrastructure, rising demand for interactive live content, advancements in video compression technologies. Major trends in the forecast period include rising adoption of cloud-based video streaming platforms, growth of live streaming for events and sports, increasing demand for high-quality and low-latency streaming, expansion of subscription and ad-supported streaming models, integration of advanced video analytics and monetization tools.

The increasing demand for video-on-demand (VoD) streaming is anticipated to drive the expansion of the video streaming software market in the coming years. Video-on-demand streaming refers to digital media services that enable users to access and view video content at any time over the internet, without reliance on traditional broadcast schedules. The surge in VoD demand is fueled by the widespread adoption of streaming platforms such as Netflix, video communication tools like Zoom, social media platforms including TikTok, as well as esports and live-streaming services. Video streaming software plays a vital role in the digital media ecosystem by supporting efficient content delivery, real-time communication, audience engagement, and scalable monetization for content creators and enterprises. For example, in July 2025, according to a report published by the Office of Communications (Ofcom), a UK-based government office, in 2024 about 13% of Netflix subscribers chose the ‘Standard with Ads’ subscription tier, which increased significantly to 28% by Q1 2025. Therefore, the rising demand for VoD streaming is contributing to the growth of the video streaming software market.

Major companies operating in the video streaming software market are focusing on developing advanced solutions such as video-first communication platforms to enhance user engagement, improve communication effectiveness, and deliver immersive video experiences, with these platforms prioritizing video as the primary medium for information sharing to help organizations build stronger connections, improve message clarity, and increase audience engagement; for instance, in February 2023, Brightcove Inc., a US-based streaming technology company, launched Brightcove Communications Studio, an enterprise-focused video solution designed to support internal communications, offering features such as video carousels for immersive content discovery and curated collections for personalized viewing experiences to help HR and corporate communications teams deliver dynamic, interactive, and targeted video content at scale.

In October 2024, Amazon.com Inc., a US-based technology company, completed the acquisition of MX Player for an undisclosed sum. With this acquisition, Amazon seeks to broaden its presence in India’s streaming market by enhancing its local content portfolio, attracting new user demographics, and complementing its existing platforms, Prime Video and MiniTV, to boost overall audience engagement, especially in non-metro areas. MX Media and Entertainment (India) Private Limited is an India-based video streaming service offering a diverse range of regional and digital content.

Major companies operating in the video streaming software market are Apple Inc., Agile Content, IBM, Akamai Technologies Inc., Ramp Holdings Inc., Vimeo Livestream, Uscreen Inc., Brightcove Inc., Kaltura Inc., Haivision Systems Inc., JW Player, Ooyala Inc., Vidyard Inc., Qumu Inc., Panopto, Bitmovin AG, Streamroot, Cincopa LLC, Livestream Inc., Resi, Wowza Media Systems LLC, TikTok Live, StreamShark, Zixi Software Inc., Limelight Networks Inc., Cloudinary Inc., Dacast, Dailymotion SAS, Flowplayer AB, GUDSHO, Instagram Live, MediaPlatform Inc., Muvi LLC, Mux Inc., Sonic Foundry, StreamForge Inc., Telestream LLC, Vbrick Rev, VideoHelix, Vidizmo Inc., VPlayed Inc., YouTube LLC.

North America was the largest region in the video streaming software market share in 2025. The regions covered in the video streaming software market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the video streaming software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The volumetric video market includes revenues earned by entities by webcasts, movies, TV shows and music videos. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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