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Retail E-Commerce in China

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    Report

  • 38 Pages
  • February 2025
  • Region: China
  • Euromonitor International
  • ID: 5767207
Retail e-commerce in China continued to see strong current value growth in 2024. It saw one of the leading growth rates in overall retail, after discounters and convenience retailers, although this growth was from a high base, with retail e-commerce already the leading retail channel. In 2024, growth in retail e-commerce was slightly lower than in 2023, but remained almost in the double digits, mainly due to the convenience of online shopping.

The Retail E-Commerce in China report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce by Product, Retail E-Commerce by Type.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retail E-Commerce market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Robust growth for retail e-commerce, despite slight slowdown
  • Competitive landscape shifts, with Douyin and Pinduoduo gaining ground
  • Simplified shopping experiences in e-commerce
PROSPECTS AND OPPORTUNITIES
  • Sustained high growth projected for retail e-commerce
  • Innovation and technological advances set to drive growth in the future
  • Hyper-personalised shopping likely to be the future of e-commerce in China
CHANNEL DATA
  • Table 1 Retail E-Commerce by Channel: Value 2019-2024
  • Table 2 Retail E-Commerce by Channel: % Value Growth 2019-2024
  • Table 3 Retail E-Commerce by Product: Value 2019-2024
  • Table 4 Retail E-Commerce by Product: % Value Growth 2019-2024
  • Table 5 Retail E-Commerce GBO Company Shares: % Value 2020-2024
  • Table 6 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
  • Table 7 Forecast Retail E-Commerce by Channel: Value 2024-2029
  • Table 8 Forecast Retail E-Commerce by Channel: % Value Growth 2024-2029
  • Table 9 Forecast Retail E-Commerce by Product: Value 2024-2029
  • Table 10 Forecast Retail E-Commerce by Product: % Value Growth 2024-2029
RETAIL IN CHINA
EXECUTIVE SUMMARY
  • Retail in 2024: The big picture
  • Digital and social media initiatives drive retail growth
  • Shifts in retail channels favour value-based retail and online sales
  • What next for retail?
OPERATING ENVIRONMENT
  • Informal retail
  • Opening hours for physical retail
  • Summary 1 Standard Opening Hours by Channel Type 2024
  • Seasonality
  • 618 Shopping Festival and Double 11 Shopping Festival
  • Shanghai May 5th Shopping Festival
MARKET DATA
  • Table 11 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
  • Table 12 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
  • Table 13 Sales in Retail Offline by Channel: Value 2019-2024
  • Table 14 Sales in Retail Offline by Channel: % Value Growth 2019-2024
  • Table 15 Retail Offline Outlets by Channel: Units 2019-2024
  • Table 16 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
  • Table 17 Sales in Retail E-Commerce by Product: Value 2019-2024
  • Table 18 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
  • Table 19 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
  • Table 20 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 21 Sales in Grocery Retailers by Channel: Value 2019-2024
  • Table 22 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
  • Table 23 Grocery Retailers Outlets by Channel: Units 2019-2024
  • Table 24 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
  • Table 25 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
  • Table 26 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 27 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
  • Table 28 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
  • Table 29 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
  • Table 30 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
  • Table 31 Retail GBO Company Shares: % Value 2020-2024
  • Table 32 Retail GBN Brand Shares: % Value 2021-2024
  • Table 33 Retail Offline GBO Company Shares: % Value 2020-2024
  • Table 34 Retail Offline GBN Brand Shares: % Value 2021-2024
  • Table 35 Retail Offline LBN Brand Shares: Outlets 2021-2024
  • Table 36 Retail E-Commerce GBO Company Shares: % Value 2020-2024
  • Table 37 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
  • Table 38 Grocery Retailers GBO Company Shares: % Value 2020-2024
  • Table 39 Grocery Retailers GBN Brand Shares: % Value 2021-2024
  • Table 40 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
  • Table 41 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
  • Table 42 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
  • Table 43 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
  • Table 44 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
  • Table 45 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
  • Table 46 Forecast Sales in Retail Offline by Channel: Value 2024-2029
  • Table 47 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
  • Table 48 Forecast Retail Offline Outlets by Channel: Units 2024-2029
  • Table 49 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
  • Table 50 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
  • Table 51 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
  • Table 52 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 53 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
  • Table 54 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
  • Table 55 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
  • Table 56 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
  • Table 57 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
  • Table 58 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 59 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
  • Table 60 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
  • Table 61 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
  • Table 62 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
  • Table 63 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 2 Research Sources