Digital Asset Management Global Market Report 2024

The digital asset management market size has grown rapidly in recent years. It will grow from $5.72 billion in 2023 to $6.6 billion in 2024 at a compound annual growth rate (CAGR) of 15.4%. The growth observed in the historical period can be attributed to the increasing demand for content creation and distribution, the need for maintaining brand consistency and identity, compliance with regulatory standards, and the noticeable increase in the consumption of visual content across various platforms.

The digital asset management market size is expected to see rapid growth in the next few years. It will grow to $12.29 billion in 2028 at a compound annual growth rate (CAGR) of 16.8%. Anticipated growth in the forecast period is expected due to the rising demand for video and rich media management solutions, the emphasis on personalization and dynamic content delivery, and a focused approach towards user experience (UX) design enhancement.

The surging prevalence of cloud-based digital asset management (DAM) solutions is anticipated to drive the expansion of the digital asset management market. Cloud-based DAM platforms empower businesses to organize, store, and manage their resources in a cloud-based ecosystem. As per a survey by O’Reilly Media Inc. in December 2021, out of 2,834 global respondents, 90% disclosed their current use of cloud-based applications. Furthermore, 48% intend to transition over half of their applications to the cloud within the next year, with 20% aiming for a complete migration. This escalating prevalence of cloud-based DAM solutions is a pivotal driver for the digital asset management market.

The swift surge in e-commerce is set to propel the expansion of the digital asset management market. E-commerce, an avenue facilitating online trade, relies on digital asset management for enhanced efficiency and cohesive brand representation. Retail e-commerce sales in the third quarter of 2023 soared to an estimated $284.1 billion, marking a 7.8% surge from the same period in 2022. This rapid e-commerce growth fuels the demand for digital asset management solutions.

Companies focus on launching next-generation platforms. Blueprint's unveiling of an all-encompassing blockchain platform emphasizes simplifying portfolio management and staking processes, targeting enhanced user experience. For instance, in August 2023, Blueprint, a UK-based digital asset management solutions provider launched next-generation digital asset management platform designed to centralize data, insights, and tools. It enables investors, builders, and service providers to efficiently oversee, manage, and enhance their portfolios. It aims to simplify digital asset portfolio management by addressing fragmentation in the industry, streamlining the complex staking process for users. The platform currently facilitates 10 blockchain networks and operates on proprietary nodes at zero cost to users. Blueprint is creating an all-encompassing blockchain platform integrating L1s for both fungible and non-fungible assets, aggregating data from various sources. The focus is on simplifying staking through step-by-step guides and providing comprehensive support for staked assets, including the ability to view historical snapshots by rewinding time.


An AI-powered digital asset management (DAM) solution refers to a system that utilizes artificial intelligence technologies to efficiently organize, analyze, and optimize digital assets such as images, videos, documents, and other media files. Cloudinary's September 2023 launch of Nexus, an AI-driven digital asset management solution, targets small businesses and teams. Offering no-cost access, Nexus optimizes workflows, fosters collaboration, and boosts productivity through AI-driven asset organization, auto-tagging, and analysis features.

In April 2021, Hyland Software, a US-based software company acquired Nuxeo for an undisclosed amount. Nuxeo reinforces Hyland’s commitment to cloud-native platforms and open-source communities while expanding its global footprint with additional team members, customers, and partners. Nuxeo is a US-based company that offers digital asset management solutions.

Major companies operating in the digital asset management market report are Dell Technologies Inc., IBM Corporation, Oracle Corporation, Cognizant Technology Solutions Corporation, Adobe Inc., OpenText Corporation, Bynder B.V., Sitecore Corporation A/S, Aprimo LLC, Cloudinary Ltd., censhare AG, CELUM GmbH, WoodWing Software BV, Brandfolder Inc., Wedia SA, Widen Enterprises Inc., MarcomCentral, Canto Inc., Celartem Inc., BrandMaker GmbH, MediaValet Inc., Nuxeo Corporation, Digizuite A/S, Bright Interactive Holdings Ltd., IntelligenceBank Pty. Ltd., North Plains Systems lnc., MediaBeacon Inc., Webdam Inc., QBNK Holding AB, Filecamp ApS, Picturepark AG, Daminion Software, Image Relay Inc., MerlinOne Inc., Pimcore GmbH, Third Light Ltd.

North America was the largest region in the digital asset management market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital asset management market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the digital asset management market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Digital asset management comprises two primary components: solutions and services. These solutions enable users to create, organize, distribute, track, and locate digital assets while overseeing the creative process. Deployment modes for these solutions encompass both on-premises and cloud-based setups, catering to enterprises of varying sizes, including large enterprises and small and medium-sized enterprises (SMEs). Digital asset management finds application across diverse business sectors such as sales, marketing, IT, photography, graphics and design, and others. It is implemented in various industry verticals including media and entertainment, BFSI (Banking, Financial Services, and Insurance), retail, healthcare, automotive, manufacturing, and various other sectors seeking efficient management of their digital assets across different workflows and operations.

The digital asset management (DAM) market research report is one of a series of new reports that provides digital asset management (DAM) market statistics, including digital asset management (DAM) industry global market size, regional shares, competitors with a digital asset management (DAM) market share, detailed digital asset management (DAM) market segments, market trends and opportunities, and any further data you may need to thrive in the digital asset management (DAM) industry. This digital asset management (DAM) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The digital asset management market includes revenues earned by entities by providing software that automates the processes for finding, storing, and organizing the digital content of an organization to the central store and managing it to enhance business operations. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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