Digital Asset Management Market Report 2025

The digital asset management market size has grown rapidly in recent years. It will grow from $6.46 billion in 2024 to $7.38 billion in 2025 at a compound annual growth rate (CAGR) of 14.2%. The growth in the historic period can be attributed to content creation and distribution needs, brand consistency and identity, regulatory compliance requirements, rise in visual content.

The digital asset management market size is expected to see rapid growth in the next few years. It will grow to $14.78 billion in 2029 at a compound annual growth rate (CAGR) of 19%. The growth in the forecast period can be attributed to demand for video and rich media management, personalization and dynamic content delivery, focus on user experience (UX) design. Major trends in the forecast period include automated workflow orchestration, facial and object recognition for asset management, real-time analytics and reporting, compliance and governance features, mobile accessibility and collaboration.

The increasing demand for remote and flexible work is anticipated to drive the growth of the digital asset management (DAM) market in the coming years. Remote and flexible work refers to employment arrangements that allow employees to operate outside traditional office environments and/or select their work hours. This shift towards remote and flexible work is fueled by ongoing advancements in technology, such as high-speed internet, cloud computing, and collaboration tools, which facilitate seamless remote work experiences. Additionally, a growing emphasis on work-life balance has prompted organizations to implement flexible work arrangements. DAM systems support remote work by providing centralized access to digital assets, enabling streamlined collaboration, secure sharing, and efficient workflows, which allows teams to effectively manage projects and maintain brand consistency from any location. For example, a report from AT&T Inc., a U.S.-based telecommunications company, indicated in February 2022 that the percentage of companies adopting a hybrid work model, where employees alternate between remote and office work, is projected to increase from 42% in 2021 to 81% by 2024. Therefore, the rising demand for remote and flexible work is expected to propel the growth of the digital asset management market.

The swift surge in e-commerce is set to propel the expansion of the digital asset management market. E-commerce, an avenue facilitating online trade, relies on digital asset management for enhanced efficiency and cohesive brand representation. Retail e-commerce sales in the third quarter of 2023 soared to an estimated $284.1 billion, marking a 7.8% surge from the same period in 2022. This rapid e-commerce growth fuels the demand for digital asset management solutions.

Companies focus on launching next-generation platforms. Blueprint's unveiling of an all-encompassing blockchain platform emphasizes simplifying portfolio management and staking processes, targeting enhanced user experience. For instance, in August 2023, Blueprint, a UK-based digital asset management solutions provider launched next-generation digital asset management platform designed to centralize data, insights, and tools. It enables investors, builders, and service providers to efficiently oversee, manage, and enhance their portfolios. It aims to simplify digital asset portfolio management by addressing fragmentation in the industry, streamlining the complex staking process for users. The platform currently facilitates 10 blockchain networks and operates on proprietary nodes at zero cost to users. Blueprint is creating an all-encompassing blockchain platform integrating L1s for both fungible and non-fungible assets, aggregating data from various sources. The focus is on simplifying staking through step-by-step guides and providing comprehensive support for staked assets, including the ability to view historical snapshots by rewinding time.

An AI-powered digital asset management (DAM) solution refers to a system that utilizes artificial intelligence technologies to efficiently organize, analyze, and optimize digital assets such as images, videos, documents, and other media files. Cloudinary's September 2023 launch of Nexus, an AI-driven digital asset management solution, targets small businesses and teams. Offering no-cost access, Nexus optimizes workflows, fosters collaboration, and boosts productivity through AI-driven asset organization, auto-tagging, and analysis features.

In May 2023, Papirfly, a technology company based in Norway, acquired Keepeek SAS for an undisclosed amount. This acquisition aims to bolster Papirfly's growth trajectory and strengthen its leadership in brand management across Europe by leveraging Keepeek's expertise in digital asset management, especially in French-speaking markets. Keepeek SAS is a technology company located in France that specializes in digital asset management (DAM) solutions.

Major companies operating in the digital asset management market include IBM Corporation, Oracle Corporation, Adobe Inc., OpenText Corporation, Bynder B.V., Sitecore Corporation A/S, Aprimo LLC, Cloudinary Ltd., Censhare AG, CELUM GmbH, WoodWing Software BV, Brandfolder Inc., Wedia SA, Widen Enterprises Inc., MarcomCentral, Canto Inc., BrandMaker GmbH, MediaValet Inc., Nuxeo Corporation, Digizuite A/S, Bright Interactive Holdings Ltd., IntelligenceBank Pty. Ltd., North Plains Systems lnc., MediaBeacon Inc., Webdam Inc., Filecamp ApS, Picturepark AG, Daminion Software, Image Relay Inc., MerlinOne Inc., Pimcore GmbH, Third Light Ltd.

North America was the largest region in the digital asset management market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital asset management market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the digital asset management market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Digital asset management (DAM) software aids in storing, organizing, and utilizing digital assets such as videos, photos, and documents.

Digital asset management comprises two primary components: solutions and services. These solutions enable users to create, organize, distribute, track, and locate digital assets while overseeing the creative process. Deployment modes for these solutions encompass both on-premises and cloud-based setups, catering to enterprises of varying sizes, including large enterprises and small and medium-sized enterprises (SMEs). Digital asset management finds application across diverse business sectors such as sales, marketing, IT, photography, graphics and design, and others. It is implemented in various industry verticals including media and entertainment, BFSI (Banking, Financial Services, and Insurance), retail, healthcare, automotive, manufacturing, and various other sectors seeking efficient management of their digital assets across different workflows and operations.

The digital asset management (DAM) market research report is one of a series of new reports that provides digital asset management (DAM) market statistics, including digital asset management (DAM) industry global market size, regional shares, competitors with a digital asset management (DAM) market share, detailed digital asset management (DAM) market segments, market trends and opportunities, and any further data you may need to thrive in the digital asset management (DAM) industry. This digital asset management (DAM) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The digital asset management market includes revenues earned by entities by providing software that automates the processes for finding, storing, and organizing the digital content of an organization to the central store and managing it to enhance business operations. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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