Fitness App Market Report 2025

The fitness app market size has grown exponentially in recent years. It will grow from $14.66 billion in 2024 to $17.81 billion in 2025 at a compound annual growth rate (CAGR) of 21.5%. The growth in the historic period can be attributed to rise in health and fitness awareness, convenience of home workouts, personalized fitness plans, social and community engagement.

The fitness app market size is expected to see exponential growth in the next few years. It will grow to $45.9 billion in 2029 at a compound annual growth rate (CAGR) of 26.7%. The growth in the forecast period can be attributed to virtual fitness classes and live streaming, nutrition and wellness tracking, gamification for user engagement, and corporate wellness programs. Major trends in the forecast period include mindfulness and mental health features, nutrition tracking and meal planning, gamification for user engagement, remote personal training services, and subscription-based models with premium content.

The rising prevalence of chronic diseases is anticipated to drive the growth of the fitness app market in the future. Chronic diseases, such as obstructive pulmonary disease, diabetes, and cancer, are conditions that persist over extended periods. Fitness apps assist individuals with chronic diseases in managing their conditions more effectively. For example, in June 2024, the National Health Service, a publicly funded healthcare system in England, reported that 3,615,330 individuals registered with a GP were diagnosed with non-diabetic hyperglycemia - commonly referred to as pre-diabetes - in 2023, up from 3,065,825 in 2022, marking an increase of nearly one-fifth (18%). Thus, the growing prevalence of chronic diseases is fueling the expansion of the fitness app market.

The anticipated surge in the adoption of smartphones is poised to drive the expansion of the fitness app market in the future. Smartphone penetration, indicating the proportion of a population utilizing smartphones, has significantly transformed the fitness landscape. This has resulted in widespread access to fitness apps, offering features such as fitness tracking, personalized workout plans, educational content, and community engagement. This accessibility brings fitness knowledge and guidance to a broad audience, irrespective of their fitness levels or financial constraints. For example, a March 2023 report from Cybercrew, a UK-based cybersecurity solutions provider, revealed that smartphone usage in UK households reached 91.43% in 2021, with a projected increase to 93.8% by 2026. Fitness apps on smartphones offer flexibility, convenience, progress tracking, goal setting, scheduling adaptability, cost-effectiveness, and user-friendly interfaces, enabling individuals to prioritize and improve their physical well-being. Consequently, the rising adoption of smartphones serves as a significant driver for the growth of the fitness app market.

Major companies in the fitness app market are increasingly concentrating on creating innovative solutions, such as AI-powered training applications, to enhance user experiences and optimize workout efficiency. AI-powered training applications are sophisticated mobile platforms that utilize artificial intelligence to offer personalized workout plans, real-time feedback, and performance tracking tailored to individual user requirements. For example, in October 2022, Insane AI, a fitness tech startup based in India, launched its AI-powered training app aimed at transforming personal training. This app employs machine learning algorithms to analyze user data and provide customized workout regimens that adjust over time based on performance and progress. By incorporating features like virtual coaching, goal setting, and community engagement, the app seeks to empower users in achieving their fitness goals while boosting motivation and accountability in the competitive fitness app market.

Leading companies in the mental health and wellness market are increasingly dedicated to developing comprehensive solutions, such as unified mental health and wellbeing experiences, to support both employers and employees. Unified mental health and wellbeing experiences are integrated platforms that provide resources and tools for mental health management, promoting overall employee wellbeing and productivity. For instance, in November 2022, Headspace Health, a US-based company focused on digital mental health solutions, launched its unified mental health and wellbeing experience tailored for workplaces. This innovative platform merges evidence-based resources, personalized mental health support, and mindfulness practices to foster a holistic approach to employee wellbeing. By offering accessible tools for stress management, emotional resilience, and mental health awareness, this solution aims to enhance workplace culture and assist organizations in cultivating a healthier, more productive workforce, thus positioning it as a valuable asset in the fitness app market.

In April 2022, HighPost, a US-based investment firm specializing in the health and wellness sector, acquired Centr and Inspire Fitness for an undisclosed amount. This acquisition was aimed at bolstering HighPost's portfolio in the fitness and wellness industry, focusing on expanding its range of digital fitness solutions and premium fitness equipment. Centr is an Australia-based fitness app that offers personalized training and nutrition plans, while Inspire Fitness is a US-based company renowned for its innovative fitness equipment designed for both home and commercial use.

Major companies operating in the fitness app market include Google LLC, Nike Inc., Adidas AG, Aaptiv Inc., Under Armour Inc., Asics America Corporation, Fitbit Inc., Calm, MyFitnessPal Inc., Headspace Inc., Strava Inc., Noom Inc., Lifesum AB, Freeletics GmbH, Tone It Up LLC, Azumio Inc., 7 Minute Workout, YAZIO GmbH, Sworkit Inc., AllTrails LLC, Asana Rebel Inc., Livestrong Foundation, Sweat, Fitnesskeeper Inc., Fooducate Inc., Endomondo, Keelo Inc., Runtastic AG, Yoga Studio, Zova Health Limited, Beachbody LLC, Peloton Interactive Inc., Glofox Limited, Virtuagym, Mindbody Inc., Trainerize Inc.

North America was the largest region in the fitness app market in 2024. The regions covered in the fitness app market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the fitness app market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

A fitness app is an application downloadable on mobile devices used to promote healthy behavior change through personalized workouts, fitness advice, and nutrition plans. Fitness apps may work in conjunction with wearable devices to synchronize health data to third-party devices for quick accessibility. They provide instructions and examples of exercise, nutritional programs, physical activity, or fitness topics.

Fitness apps primarily fall into categories such as workout and exercise apps, disease and lifestyle management apps, nutrition and diet apps, and medication adherence apps. Disease management revolves around reducing healthcare expenses and enhancing the quality of life for individuals with chronic conditions by preventing or mitigating the effects of the disease through integrated care. These apps are accessible on different platforms, including Android, iOS, and others. Users can access them on various devices, such as smartphones, tablets, and wearable devices, for purposes such as tracking, training, fitness games, and other applications.

The fitness app market research report is one of a series of new reports that provides fitness app market statistics, including fitness app industry global market size, regional shares, competitors with a fitness app market share, detailed fitness app market segments, market trends and opportunities, and any further data you may need to thrive in the fitness app industry. This fitness app market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.

The fitness app market includes revenues earned by entities by providing fitness tracking activity, diet control nutrition tracking, users management. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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