Advanced Analytics Market Report 2025

This Advanced Analytics market report covers market characteristics, size & growth, segmentation, regional & country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The advanced analytics market size has grown exponentially in recent years. It will grow from $47.33 billion in 2024 to $57.01 billion in 2025 at a compound annual growth rate (CAGR) of 20.5%. The growth in the historic period can be attributed to demand for real-time insights, industry-specific applications, focus on predictive analytics, regulatory compliance requirements, demand for cost optimization.

The advanced analytics market size is expected to see exponential growth in the next few years. It will grow to $139.92 billion in 2029 at a compound annual growth rate (CAGR) of 25.2%. The growth in the forecast period can be attributed to exponential growth in unstructured data, focus on prescriptive analytics, emphasis on data governance, personalized analytics solutions, continuous training of analytics models. Major trends in the forecast period include augmented analytics for business users, real-time analytics and streaming data processing, predictive and prescriptive analytics for decision support, cross-functional analytics platforms, blockchain integration for data security.

The increased adoption of analytical solutions is poised to drive the growth of the advanced analytics market. These solutions find applications in various industries such as retail, agriculture, and banking for tasks like demand forecasting, trade promotion optimization, and behavior analytics. Analytical solutions offer retrospective insights into problems that have occurred, while advanced analytics takes a forward-looking approach by predicting future instances based on past trends. The combination of both provides comprehensive solutions and forecasts. Notably, in January 2022, the Department for Digital, Culture, Media, and Sport (DCMS), a UK-based government department, reported that AI solutions for data management and analysis were most common, with 9% of UK organizations utilizing them, showcasing the increasing demand and investments in analytical solutions driving the growth of the advanced analytics market.

The growth of the advanced analytics market is further fueled by rising investments in artificial intelligence (AI) technologies. These investments involve allocating financial resources for the development, implementation, and utilization of AI systems and applications across various industries. Such investments empower advanced analytics to leverage data effectively, extract actionable insights, and enable AI systems to make intelligent decisions, optimize processes, and offer personalized experiences. As of January 2022, the Department for Digital, Culture, Media, and Sport indicated that expenditure on AI technologies could increase to between $33. 16 billion (£27. 2 billion) and $43. 40 billion (£35. 6 billion) by 2025, at annual growth rates of approximately 10% and 16%, respectively. This upward trend in AI technology investments is expected to contribute significantly to the growth of the advanced analytics market.

Technological advancements are a key trend gaining traction in the advanced analytics market. The introduction of new technologies or advancements will significantly accelerate market growth and provide customers with enhanced products. For instance, in October 2024, Broadvoice, a US-based cloud communication company, unveiled Broadvoice Advanced Analytics. This platform equips businesses with actionable insights through real-time data and trend analysis, enabling them to make strategic, data-driven decisions and address potential issues before they arise. By integrating data from UCaaS and CCaaS, the platform streamlines operations, enhances service delivery, and improves both agent performance and the overall customer experience by identifying gaps and optimizing processes.

Major companies in the advanced analytics market are prioritizing technological advancements to enhance data-driven decision-making and maintain a competitive edge. Innovative solutions in advanced analytics involve creative approaches that leverage cutting-edge technologies and methodologies to extract actionable insights, driving effective data-driven decision-making. For example, in October 2023, Act-On Software Inc., a US-based software company, launched Act-On Advanced Analytics, a deep-dive analytics and custom reporting suite powered by artificial intelligence (AI). Act-On's advanced analytics suite includes powerful tools and algorithms that transform data into actionable insights. This empowers businesses to make informed, data-driven marketing decisions and optimize their strategies effectively. The Act-On Advanced Analytics Suite expands on the company's standard out-of-the-box performance reporting by introducing custom reports and dashboards from any data set. These features offer flexible filtering and visualization, akin to a business intelligence (BI) tool. This innovative offering from Act-On enhances the capabilities of businesses in extracting meaningful insights from their data.

In March 2024, Accenture, an Ireland-based professional services company, acquired GemSeek for an undisclosed sum. The acquisition is intended to enhance Accenture's customer experience analytics and AI-driven capabilities, helping global clients improve customer relationships through predictive modeling, boost revenue, and increase operational efficiency across industries such as telecommunications, healthcare, and financial services. This move aligns with Accenture Song's strategy to strengthen its data-driven solutions. GemSeek is a Bulgaria-based company specializing in customer experience analytics.

Major companies operating in the advanced analytics market include SAS Institute Inc., SAP SE, IBM Corporation, Oracle Corporation, Dell Technologies Inc., Microsoft Corporation Inc., RapidMiner Inc.,Altair Engineering Inc., Fair Isaac Corporation, KNIME AG., Statsoft Technolohgies Pvt Ltd, Teletrac Navman Ltd., Procon Analytics LLC., IMS Software Inc., CloudMade Ltd.,TIBCO Software,MicroStrategy,RapidMiner,DataRobot, KNIME,Sisense, ThoughtSpot, Information Builders, Talend, GoodData, Splunk, Teradata, Pentaho, Yellowfin, Pyramid Analytics.

Advanced analytics refers to a methodology for data analysis that leverages predictive modeling, machine learning algorithms, deep learning, business process automation, and other statistical approaches to examine corporate data originating from diverse sources. It encompasses the utilization of data science, employing sophisticated analytical techniques to forecast future trends and predict the likelihood of prospective events. While basic business intelligence and analytics offer insights into the current state of a business, advanced analytics goes a step further by estimating future patterns or outcomes, providing a more comprehensive understanding of the organization. This broader set of capabilities enables advanced analytics to tackle challenges that traditional backward-looking Business Intelligence (BI) may struggle with, facilitating more strategic decision-making for the future.

The primary types of advanced analytics are big data analytics and predictive analytics. Big data analytics involves analyzing and extracting information from data volumes that are too large or complex for standard data-processing software to handle. It encompasses services and solutions deployable in on-premise and cloud modes, catering to diverse organizations, including large enterprises, small and medium-sized enterprises (SMEs), and across various verticals such as banking, financial services and insurance (BFSI), IT and telecom, retail and consumer goods, healthcare and life sciences, transportation and logistics, government and defense, manufacturing, media and entertainment, and other industries.

The advanced analytics market research report is one of a series of new reports that provides advanced analytics market statistics, including advanced analytics industry global market size, regional shares, competitors with a advanced analytics market share, detailed advanced analytics market segments, market trends and opportunities, and any further data you may need to thrive in the advanced analytics industry. This advanced analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

North America was the largest region in the advanced analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the advanced analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the advanced analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The advanced analytics market includes revenues earned by entities by providing services such as data/text mining, machine learning, pattern matching, forecasting, visualization, semantic analysis. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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