Digestive Health Global Market Report 2024

Digestive health is a system that enables the body to efficiently digest food and absorb nutrients, maintaining overall health. Constipation, heartburn, bloating, indigestion, and other digestive issues are less common in those with sound digestion, as are more severe digestive illnesses.

The main types of digestive health products are functional foods and beverages, vitamins and dietary supplements, and other products. The functional foods and beverages offer health benefits beyond their nutritional value. Functional food and beverages are products that have an added physiological benefit above and beyond their naturally occurring benefits. The various ingredients used in digestive health products are probiotics, prebiotics, digestive enzymes, and other ingredients. The digestive health products are distributed through supermarkets/hypermarkets, hospital pharmacies, online pharmacies, and other distribution channels.

The digestive health market research report is one of a series of new reports that provides digestive health market statistics, including digestive health industry global market size, regional shares, competitors with a digestive health market share, detailed digestive health market segments, market trends and opportunities, and any further data you may need to thrive in the digestive health industry. This digestive health market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The digestive health market size has grown rapidly in recent years. It will grow from $54.06 billion in 2023 to $59.83 billion in 2024 at a compound annual growth rate (CAGR) of 10.7%. The growth in the historic period can be attributed to growing awareness of digestive health, increased incidence of digestive disorders, aging population and digestive health concerns, consumer interest in probiotics and prebiotics, rise in functional food and beverage consumption.

The digestive health market size is expected to see rapid growth in the next few years. It will grow to $92.69 billion in 2028 at a compound annual growth rate (CAGR) of 11.6%. The growth in the forecast period can be attributed to rising demand for personalized nutrition, expansion of e-commerce platforms for supplement sales, research advances in gut microbiome science, increasing focus on preventive healthcare, adoption of digestive health supplements in developing markets. Major trends in the forecast period include innovation in formulations, incorporation of digestive enzymes in supplements, collaboration between supplements and gut health testing, emphasis on natural and organic ingredients, marketing strategies emphasizing gut-brain connection.

The rising geriatric population is driving the digestive health market. The geriatric population consists of adults 65 years of age and older. The digestive system may not function as swiftly or as efficiently as it once did as people age because numerous biological processes slow down with advancing years. The muscles in the digestive system become stiffer, softer, and less effective over time. Digestive health products aid the body in efficiently digesting food and absorbing nutrients, maintaining overall health. For instance, in October 2022, according to the World Health Organization, a Switzerland-based international public health organization, the global population of individuals aged 60 years is projected to increase to 1.4 billion by 2022 compared to 1 billion in 2020. Moreover, 1 out of 6 people in the world will be aged more than 60 years or older by 2030. Therefore, the increasing geriatric population is expected to aid the digestive health market growth.

The increasing demand for fortified food and beverages is expected to propel the growth of the digestive health market going forward. Fortified food and beverages are products that have been enhanced with additional nutrients, vitamins, minerals, or other beneficial ingredients that are not naturally present in sufficient amounts. Fortified food and beverages are enriched with additional nutrients and ingredients that promote digestive health, such as probiotics, prebiotics, fiber, and essential vitamins and minerals. For instance, in February 2022, according to the report published by Agriculture and Agri-Food Canada, a department of the Government of Canada, the retail sales value of the health and wellness food and beverage sector in the United States increased to $191.9 billion in 2021, compared to $191.7 billion in 2020. In addition, fortified or functional foods and beverages are expected to grow by 15.3%, and the health and wellness category is projected to reach $218.1 billion in 2025, reflecting a 13.8% increase compared to 2021. Therefore, the increasing demand for fortified food and beverages will drive the growth of the digestive health market.

New product innovation is a key trend in the digestive health market. Detoxification is gaining popularity, which is being taken as an opportunity by major digestive health companies. A series of procedures known as detoxification is intended to treat acute intoxication and withdrawal. For instance, in August 2022, JP Holistic Nutrition, a UK-based online pet supplement store, launched Urban Retreat RESET. Urban Retreat Reset detox is a beverage for digestion and gut health. Digestive enzymes, probiotics, and prebiotics are all ingredients in this supplement for digestive health. It conatins alkalizing products that enhance wellbeing, sleep, mood regulation, and brain health.

Major companies operating in the digestive health market are innovating products such as GastroImmune to enhance their portfolio and gain a competitive advantage. Daiwa GastroImmune is formulated to promote digestive health and a robust mucosal immune system by combining ImmunoLin with various essential nutrients. For instance, in April 2023, Daiwa Health Development, Inc., a US-based dietary supplement company, launched GastroImmune, a dietary supplement designed to support digestive function and a healthy mucosal immune system. GastroImmune is powered by ImmunoLin, an agglomerated powder purified from edible bovine plasma rich in immunoglobulins, peptides, and growth factors naturally found in milk or colostrum. This innovative supplement contains more than 50% immunoglobulins and over 180 unique proteins identified through proteomics techniques. ImmunoLin, also known as serum-derived bovine immunoglobulin/protein isolate (SBI), is produced under strict quality control standards at an FDA-inspected facility.

In March 2021, PanTheryx, the colostrum-based nutrition and biotechnology company, acquired TruBiotics from Bayer HealthCare LLC for an undisclosed amount. Through this acquisition, PanTheryx will expand its product portfolio in the probiotics and microbiome category. TruBiotics is a probiotic brand of Bayer AG, a German multinational pharmaceutical and biotechnology company, that specializes in nutritional supplements, including probiotics.

Major companies operating in the in the digestive health market report are Chr. Hansen Holdings A/S, Yakult Honsha Co. Ltd., Nestle SA, DuPont de Nemours Inc., PepsiCo Inc., Abbott Laboratories, AbbVie Inc., ANI Pharmaceuticals Inc., AstraZeneca PLC, Boston Scientific Corporation, Carlson labs, Biovencer healthcare private limited, Evoke Pharma Inc., Swanson Health, GlaxoSmithKline PLC, Solgar Inc., Mac Twins-The Gut Stuff Limited, Culturelle - i-Health Inc., Jarrow Formulas Inc., Schering-Plough Corporation, Sucampo Pharmaceuticals Inc., Synergy Pharmaceuticals Inc., SmartyPants Inc., Takeda Pharmaceutical Company Limited, Enzymedica Inc., Gaia Herbs Inc., Watson Pharmaceuticals Inc., Zeria Pharmaceutical Co. Ltd., Thorne Research Inc., The Nature's Bounty Co.

North America was the largest region in the digestive health market in 2023. The regions covered in the digestive health market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the digestive health market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The digestive health market includes revenues earned by entities by food enzymes and microbial-based ingredients. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified)).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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