Agricultural Variable Rate Technology Market Report 2025

This Agricultural Variable Rate Technology market report covers market characteristics, size & growth, segmentation, regional & country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The agricultural variable rate technology market size has grown rapidly in recent years. It will grow from $4.29 billion in 2024 to $4.84 billion in 2025 at a compound annual growth rate (CAGR) of 12.8%. The growth in the historic period can be attributed to precision agriculture adoption, government support and subsidies, increased awareness of sustainability, rising global population and food demand, increased development of autonomous machinery.

The agricultural variable rate technology market size is expected to see rapid growth in the next few years. It will grow to $8.57 billion in 2029 at a compound annual growth rate (CAGR) of 15.4%. The growth in the forecast period can be attributed to emergence of new agtech solutions, focus on soil health management, advancements in autonomous farming machinery, rising need for resource efficiency, growing focus on sustainable agriculture. Major trends in the forecast period include focus on water management, blockchain for traceability and transparency, robotic and autonomous farming machinery, focus on carbon farming and emissions reduction, data connectivity and IoT integration.

The expansion of government spending and policymaking in the agricultural domain serves as a substantial catalyst for the growth of the agricultural variable rate technology market. This technology encompasses automated applications specifically tailored for agricultural use. Its implementation is anticipated to yield an 80 percent reduction in labor costs. A groundbreaking innovation in agriculture involves the utilization of drones for pesticide spraying, a trend that has gained substantial traction. This advancement not only gained popularity but also contributes significantly to various agricultural aspects. Notably, in January 2022, the Indian government introduced a scheme offering a full 100% subsidy on drones valued up to 10 lakhs, aiming to promote their utilization in agriculture and alleviate the labor burden on farmers. To support this initiative, Krishi Vigyan Kendras and State Agriculture Universities have initiated training programs for farmers. Furthermore, a dedicated contingency fund of Rs. 6000/hectare has been allocated for leasing drones from Custom Hiring Centres (CHC). Hence, heightened government emphasis and investment in agricultural technologies are pivotal factors propelling the growth of the agricultural variable rate technology market.

The escalating demand for food due to the expanding global population significantly fuels the advancement of the agricultural variable rate technology market. Food, as a vital source of nourishment sustaining growth and life, experiences amplified necessity with the burgeoning population. Correspondingly, the need for high-yielding crops and crop protection amplifies. Agricultural Variable Rate Technology (VRT) assumes a crucial role in meeting this augmented food demand. By facilitating precise and efficient resource application like fertilizers, pesticides, and irrigation, VRT enables farmers to optimize crop yields while conserving resources. This technology customizes farming practices to suit distinct field conditions, ensuring that food production matches the escalating demands of the global population while minimizing wastage and environmental impact. As reported by the Food and Agriculture Organization (FAO) in 2023, nearly 2. 4 billion people worldwide lacked regular access to adequate food in 2022, with between 691 and 783 million people facing hunger. Projections suggest that over 600 million people might face hunger by 2030. Thus, the mounting need for food due to the burgeoning population is anticipated to propel the agricultural variable rate technology market's growth trajectory.

Key players in the agricultural variable rate technology market are focusing on forming new partnerships to enhance their market position. A business strategic partnership refers to a structured relationship between two or more commercial entities, typically established through one or more business agreements or contracts. For example, in September 2023, Trimble Inc., a US-based company specializing in advanced location-based software solutions, announced a joint venture with AGCO Corporation, a US-based provider of smart solutions for sustainable agriculture. This collaboration aims to enhance precision agriculture solutions by combining their expertise in mixed fleet technologies, providing seamless integration across various equipment brands. The objective of this partnership is to drive innovation in both factory-fit and aftermarket solutions, assisting farmers in improving productivity, efficiency, and sustainability on a global scale.

Prominent corporations entrenched in the agricultural variable rate technology market continue to introduce innovative products aimed at maintaining their market position, exemplified by the advent of advanced analytics platforms. The advanced analytics platform encompasses sophisticated tools and insights tailored to optimize farming operations and agricultural analytics solutions. Notably, in April 2023, GeoPard Ag, a Germany-based precision agriculture solutions provider, unveiled its Advanced Analytics Platform - an avant-garde solution seamlessly integrated with the MyJohnDeere Operations Center, enriching the overall user experience. This portal offers cutting-edge tools and insights designed to fine-tune farming operations, elevate precision agriculture, and aid dealers in their capacity as agricultural advisors.

In September 2024, CropX, an Israel-based AgTech solutions company, acquired EnGeniousAg for an undisclosed amount. This acquisition is expected to enhance CropX's precision agriculture variable rate technology (VRT) capabilities by incorporating advanced nitrogen sensing tools, allowing farmers to optimize nitrogen application for improved sustainability and crop efficiency. EnGeniousAg is a US-based company specializing in field-based nutrient sensors for crops, soils, and water.

Major companies operating in the agricultural variable rate technology market include The Climate Corporation, Deere & Company, Trimble Inc., AGCO Corporation, Topcon Corporation, CNH Industrial N. V., Yara International ASA, Valmont Industries Inc., AgJunction Inc., AG Leader Technology Inc., Raven Industries Inc., Kubota Corporation, Lindsay Corporation, Ageagle Aerial Systems Inc., Hexagon AB, CropX Inc., Farmers Edge Inc., Agribotix LLC, AgriData Inc., Agri-Trend Agrology Ltd., CropMetrics LLC, Dickey-john Corporation, Echelon Ag Inc., Fieldin Inc., Granular Inc., Iteris Inc., Mavrx Inc., PrecisionHawk Inc., SST Software Corporation, Taranis AG, TerrAvion Inc., The Yield Pty Ltd.

Agricultural variable rate technology encompasses a segment of technology dedicated to the automated application specifically tailored for agricultural use. This technology relies on the automated application of agricultural data collected through sensors, maps, and GPS. Its primary applications include the precise spraying of fertilizers and chemicals, as well as the accurate planting of seeds, contributing to effective crop production management.

The key categories within agricultural variable rate technology include soil sensing variable rate technology, fertilizer variable rate technology, seeding variable rate technology, crop protection chemical variable rate technology, yield monitor variable rate technology, and irrigation variable rate technology. Sensor-based variable rate technology, distinctively, eschews the use of maps, instead employing mounted sensors to measure real-time soil properties or crop characteristics. The crops targeted by agricultural variable rate technology span cereals and grains, oilseeds and pulses, as well as fruits and vegetables. This technology finds application across diverse farm sizes, encompassing large farms, small farms, and mid-size farms, addressing aspects such as fertilizers, crop protection chemicals, soil sensing, yield monitoring, and irrigation.

The agricultural variable rate technology market research report is one of a series of new reports that provides agricultural variable rate technology market statistics, including agricultural variable rate technology industry global market size, regional shares, competitors with a agricultural variable rate technology market share, detailed agricultural variable rate technology market segments, market trends and opportunities, and any further data you may need to thrive in the agricultural variable rate technology industry. This agricultural variable rate technology market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

North America was the largest region in the agricultural variable rate technology market in 2024. The regions covered in the agricultural variable rate technology market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the agricultural variable rate technology market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The agricultural variable rate technology market includes revenues earned by entities by providing services such as yield monitoring, irrigation VRT. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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