Automotive Infotainment Global Market Report 2024

Automotive infotainment refers to a comprehensive hardware and software platform designed to deliver audio and video entertainment within vehicles. This multifaceted system integrates various entertainment features, including car radio broadcasting, video streaming, navigation services, and consolidated streaming services. Automotive infotainment is seamlessly incorporated into different vehicle components, such as the automotive instrument cluster, automotive display, telematics, digital cockpit controller, and smart device integration.

Several operating systems govern the functionality of automotive infotainment, with notable examples being QNX, Microsoft, and Linux. QNX, for instance, serves as a software stack adept at managing multimedia, speech integration, web apps, voice recognition, and navigation functions. Automotive infotainment systems come in different forms, including embedded, tethered, and integrated configurations. These systems cater to various vehicle types, spanning passenger cars, light commercial vehicles, and heavy commercial vehicles.

The automotive infotainment market research report is one of a series of new reports that provides automotive infotainment market statistics, including automotive infotainment industry global market size, regional shares, competitors with an automotive infotainment market share, detailed automotive infotainment market segments, market trends and opportunities, and any further data you may need to thrive in the automotive infotainment industry. This automotive infotainment market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The automotive infotainment market size has grown strongly in recent years. It will grow from $19.95 billion in 2023 to $21.37 billion in 2024 at a compound annual growth rate (CAGR) of 7.1%. The growth observed during the historical period can be attributed to factors such as consumer demand for connectivity, the integration of navigation systems, compliance with regulatory standards, the emphasis on entertainment and comfort features, and the increasing prevalence of smartphones in the automotive sector.

The automotive infotainment market size is expected to see strong growth in the next few years. It will grow to $27.98 billion in 2028 at a compound annual growth rate (CAGR) of 7.0%. The anticipated growth in the forecast period can be attributed to the emergence of autonomous vehicles, enhancements in infotainment systems for electric vehicles, a growing emphasis on personalization and customization features, the adoption of subscription-based services, and the integration of real-time updates and over-the-air updates in automotive infotainment. Major trends expected during this period include the integration of advanced connectivity features, the incorporation of artificial intelligence (AI) and machine learning, the rollout of 5G connectivity, the integration of Internet of Things (IoT) capabilities, and the implementation of voice and gesture control in automotive infotainment systems.

The automotive infotainment market is poised for significant growth, primarily driven by the increasing adoption of connected cars equipped with enhanced infotainment systems. Consumers are gravitating towards connected vehicles featuring advanced infotainment, exemplified by Tata Motors achieving a milestone by integrating 500,000 vehicles onto its Connected Vehicle Platform (CVP), catering comprehensively to their commercial, passenger, and electric vehicle lineup. This surge in connected car adoption underscores the driving force behind the expansion of the automotive infotainment industry.

The surging adoption of electric vehicles stands as a pivotal catalyst propelling the automotive infotainment market forward. Electric vehicles (EVs), powered by electricity instead of traditional internal combustion engines, increasingly utilize automotive infotainment systems to offer information, entertainment, connectivity, and optimize energy efficiency and range management. Notably, in September 2022, the International Energy Agency reported a substantial rise in electric vehicle sales, nearly doubling from 3 million in 2020 to 6.6 million in 2021, constituting almost 9% of total sales. This surge in electric vehicle adoption has resulted in approximately 16.5 million electric vehicles on the road, affirming the pivotal role of rising EV adoption in driving the automotive infotainment market's growth.

A notable trend reshaping the automotive infotainment landscape is technological advancement, particularly evidenced by the introduction of Android-based in-car entertainment systems. Pioneer India Electronics Pvt. Ltd., an India-based provider of car equipment, unveiled Android-based infotainment systems tailored for car original equipment manufacturers in July 2023. These innovative systems promise a more intuitive and user-friendly experience for car owners, offering compatibility with various smartphone devices and streamlined access to favorite apps, music, and navigation services directly from the car's dashboard. Equipped with voice command support, these systems enhance safety and convenience, enabling drivers to manage entertainment and communication options while on the road more safely and conveniently. This integration of cutting-edge technology underpins the evolving landscape of automotive infotainment systems, catering to modern consumer preferences for connectivity and user experience.

Leading entities within the automotive infotainment industry are increasingly adopting strategic partnerships as a means to offer comprehensive, integrated solutions, elevating in-car connectivity and user experiences. This strategic collaboration approach entails leveraging each other's strengths and resources to achieve mutual benefits and drive success. A notable instance involves Volvo, a Sweden-based automotive company, forging a partnership with EcarX, a China-based provider specializing in hardware and software solutions in March 2021. This alliance aims to develop an innovative infotainment system platform based on Volvo Cars' existing infotainment architecture. The partnership's objectives encompass accelerating development programs, enhancing cost efficiency, and establishing new revenue streams, collectively positioning both entities for significant advancements in the automotive infotainment arena.

In a pivotal move occurring in February 2021, Harman International, a prominent player in the automotive infotainment sector, executed the acquisition of Savari, marking a strategic maneuver within the industry. This undisclosed acquisition by Harman International is envisioned to augment the company's portfolio, specifically targeting automotive telematics and advanced driving assistance systems (ADAS) capabilities. Additionally, the acquisition aims to bolster Harman's expertise in areas like 5G Edge, multi-access edge computing (MEC), and smart infrastructure solutions. Savari, a US-based automotive infotainment company, specializes in V2X sensor solutions encompassing Vehicle-to-Phone for pedestrians and bicyclists, Vehicle-to-Infrastructure, Vehicle-to-Vehicle, and Infrastructure-to-Phone communication. This strategic integration aligns with Harman International's growth strategy, positioning the company to provide enhanced and diversified solutions within the automotive infotainment landscape.

Major companies operating in the in the automotive infotainment market report are Robert Bosch GmbH, HARMAN International, Mitsubishi Electric Corporation, DENSO CORPORATION, Visteon Corporation, Kenwood Corporation, Continental AG, Pioneer Corporation, Panasonic Corporation, Alpine Electronics, Delphi Automotive PLC, ALLGo Embedded Systems Pvt. Ltd., Aptiv PLC, Clarion Co. Ltd., Aisin Seiki Co. Ltd., Garmin Ltd., Pacific Industrial Co. Ltd., Fujitsu Ten Limited, Magnetic Marelli SpA, General Motors Company, Tesla Inc., Hyundai Mobis Co. Ltd., TomTom International BV, Sony Corporation, LG Electronics Inc., Blaupunkt GmbH, Qualcomm Incorporated, NXP Semiconductors N. V., Infineon Technologies AG, JVC Kenwood Corporation, Bose Corporation

Asia-Pacific was the largest region in the automotive infotainment market in 2023. The regions covered in the automotive infotainment market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the automotive infotainment market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The automotive infotainment market includes revenues earned by entities by providing hardware and software that can be used to display technologies to display multimedia and information content in automobiles for an enhanced in-vehicle experience. It provides navigation, audio/visual entertainment content management, rear-seat entertainment, connectivity with smartphones, and voice commands in vehicles. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified)).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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