Wi-Fi Analytics Global Market Report 2024

Wi-Fi analytics involve a set of activities focused on collecting and analyzing customer data from Wi-Fi-enabled devices via Wi-Fi access points. The data, referred to as Wi-Fi Analytics, is gathered from devices like smartphones and laptops through various Wi-Fi access points. This data is utilized to report on performance indicators such as customer traffic, dwell time, and churn likelihood. Additionally, it is analyzed for insights into behavioral patterns, locations, demographic data, and the effectiveness of digital marketing campaigns. These analytics contribute to improving business operations, enhancing marketing strategies, and tracking the results of campaigns.

The main components of Wi-Fi analytics consist of solutions and services. Wi-Fi analytics solutions provide analytical tools that assist locations in optimizing operations and enhancing marketing performance. Deployment modes include both cloud and on-premise solutions, with applications spanning Wi-Fi presence analytics and Wi-Fi marketing analytics. Various industry verticals, including retail, hospitality and tourism, sports and entertainment, transportation, healthcare, and others, make use of Wi-Fi analytics for diverse applications.

The Wi-Fi analytics market research report is one of a series of new reports that provides Wi-Fi analytics market statistics, including Wi-Fi analytics industry global market size, regional shares, competitors with a Wi-Fi analytics market share, detailed Wi-Fi analytics market segments, market trends and opportunities, and any further data you may need to thrive in the Wi-Fi analytics industry. This Wi-Fi analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.

The wi-fi analytics market size has grown exponentially in recent years. It will grow from $14.7 billion in 2023 to $18.3 billion in 2024 at a compound annual growth rate (CAGR) of 24.5%. The growth observed in the historic period can be attributed to several factors, including the proliferation of Wi-Fi-enabled devices, increased internet usage, a growing demand for location-based services, concerns about data security, and the rising popularity of public Wi-Fi hotspots.

The wi-fi analytics market size is expected to see exponential growth in the next few years. It will grow to $47.08 billion in 2028 at a compound annual growth rate (CAGR) of 26.6%. The anticipated growth in the forecast period can be attributed to the adoption of the Wi-Fi 6E standard, the integration of Wi-Fi analytics with AI and machine learning, the expansion of smart cities initiatives, enhanced Wi-Fi security measures, and the increased use of Wi-Fi in IoT devices. Major trends expected in the forecast period include the deployment and upgrades of Wi-Fi 6, the adoption of cloud-based Wi-Fi analytics solutions, a heightened focus on user experience analytics, the application of Wi-Fi analytics in retail and hospitality, and the emergence of Wi-Fi as a Service (WaaS) models.

The proliferation of Wi-Fi connections is playing a crucial role in driving the growth of the Wi-Fi analytics market. Wi-Fi networks, shared by wireless routers across homes and businesses, are gaining widespread adoption as more individuals use laptops, tablets, and smartphones. Notably, the global internet user base reached approximately 69% of the world's population, equivalent to 4.9 billion people in 2022, with an annual growth rate of 4%, adding over 196 million new users each year, according to the World Population Review. Cisco's Annual Internet Report forecasts a significant fourfold increase in Wi-Fi hotspots to 628 million by 2023. This rapid expansion in Wi-Fi deployment is expected to drive growth in the Wi-Fi analytics market.

The surge in internet usage is anticipated to further propel the Wi-Fi analytics market. Internet usage, encompassing how individuals, organizations, or devices access and interact with the internet, is integral to the role of Wi-Fi analytics. This technology provides insights into user interactions with Wi-Fi networks, aiding businesses and organizations in optimizing network performance, enhancing user experiences, and making data-driven decisions based on user behavior. As of July 2023, there are around 5.30 billion internet users worldwide, and the total number has grown by 189 million over the past 12 months, according to DataReportal. The increased reliance on the internet is expected to be a driving force for the Wi-Fi analytics market.

A key trend in the Wi-Fi analytics industry is technological advancement, with rapid breakthroughs and improvements in Wi-Fi standards leading to the creation of dense platforms with numerous concurrently connecting systems and IoT connections. For example, in April 2023, Intel Corporation launched the Intel Connectivity Analytics program, utilizing AI technology to provide insights into wireless network performance and operations. The program includes a software development kit (SDK) that offers in-depth insights into wireless traffic generated by Intel-based Wi-Fi 6 chipsets, aiming to enhance users' wireless experience through network-level information, performance optimization, security threat detection, and issue resolution.

Major companies in the Wi-Fi analytics market are introducing innovative products to maintain their market position. This involves the development and implementation of features, technologies, or solutions that enhance the performance, security, or user experience within wireless networks through data-driven insights and advanced analytics. For instance, in November 2021, BS4 SA launched EasyCounter, an In-Store Analytics Wi-Fi and 4G solution. This intelligent sensor-based solution, with 4G/Wi-Fi connectivity, aims to provide accurate in-store analytics, leveraging real-time artificial intelligence algorithms. The EasyCounter sensor is designed to integrate seamlessly with customers' BI systems, offering customized analyses to identify KPIs and critical issues for store performance improvement.

In April 2022, Auvik Networks acquired MetaGeek for an undisclosed amount. Auvik Networks, a Canada-based cloud-based network management software company, aims to enhance the deployment and maintenance of wireless networks efficiently. MetaGeek, a US-based provider of WiFi network management and optimization software tools, aligns with Auvik's strategic goals for network management and expansion.

Major companies operating in the in the wi-fi analytics market report are Cisco Systems Inc., Skyfii Limited, Purple Wi-Fi Limited, Fortinet Inc., Zebra Technologies Corporation, Hughes Network Systems LLC, GoZone WiFi LLC, Aptilo Networks AB, Bloom Intelligence LLC, Cloud4Wi Inc., Retailnext Inc., CommScope Holding Company Inc., Soft Emirates, WeFi, Singapore Telecommunications Limited, SpotOn, Aislelabs Inc., MetTel Corporation, Extreme Networks Inc., Yelp Wi-Fi Inc., Navenio Inc., Huq Industries Limited, Briteyellow Inc., Hewlett Packard Enterprise company LP, Zimperium Inc., Ruckus Networks a Broadcom company, Eleven Software, Flame Analytics Inc., Guest Networks, WhoFi Networks Inc., Presence Aware Technologies, Intelligent Automation Inc.

North America was the largest region in the Wi-Fi analytics market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the wi-fi analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the wi-fi analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The Wi-Fi analytics market includes revenues earned by entities by offering tools that are used to create targeted marketing and communication by utilizing customers’ behaviors and preferences data to leverage business operations. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified)).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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