Little Moons - Success Case Study

'Success Case Study: Little Moons' is part of the publisher's Successes and Failures case study series. Launched in 2010 by siblings Vivien and Howard Wong, Little Moons started in the UK and has since expanded across Europe, the Middle East, Singapore, and most recently Australia. In recent years, it has become the European leader for mochi ice cream.

Little Moons' choice to focus on grocery channels aligns closely with the demand for eating ice cream and desserts at home. Its retail-ready vegan range expanded the brand's reach to wider audiences who prefer plant-based products. The brand's partnerships with social media influencers boosted its reputation, leading to notable sales.

Scope

• Brands should follow Little Moons' example and regularly expand their vegan product offerings.
• Brands should explore new flavor combinations to meet demand from consumers who actively seek unique or novel products, especially in a fast-growing market such as ice cream.

Reasons to Buy

• Use the publisher's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.