The retail sector in Guatemala continued to rebound from the COVID-19 pandemic in 2022, although at a slower pace than in 2021. Despite this, it still grew at a rate higher than inflation. The buoyancy of the retail sector was largely driven by high-income shoppers, as e-commerce and jewellery and watch specialists saw significant growth. However, department stores and variety stores that appeal to lower-income shoppers in urban areas also performed well.
The analyst's Retail in Guatemala report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Data Coverage
Market Sizes(historic and forecasts), company shares, brand shares and distribution data.
The analyst's Retail in Guatemala report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product Coverage:
Retail E-Commerce, Retail Offline.Data Coverage
Market Sizes(historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Retail market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
RETAIL IN GUATEMALAEXECUTIVE SUMMARY
- Retail in 2022: The big picture
- Informal retail
- What next for retail?
- Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
- Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
- Table 3 Sales in Retail Offline by Channel: Value 2017-2022
- Table 4 Sales in Retail Offline by Channel: % Value Growth 2017-2022
- Table 5 Retail Offline Outlets by Channel: Units 2017-2022
- Table 6 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
- Table 7 Retail GBO Company Shares: % Value 2018-2022
- Table 8 Retail GBN Brand Shares: % Value 2019-2022
- Table 9 Retail Offline GBO Company Shares: % Value 2018-2022
- Table 10 Retail Offline GBN Brand Shares: % Value 2019-2022
- Table 11 Retail Offline LBN Brand Shares: Outlets 2019-2022
- Table 12 Retail E-Commerce GBO Company Shares: % Value 2018-2022
- Table 13 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
- Table 14 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
- Table 15 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
- Table 16 Forecast Sales in Retail Offline by Channel: Value 2022-2027
- Table 17 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
- Table 18 Forecast Retail Offline Outlets by Channel: Units 2022-2027
- Table 19 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027
SOURCES
- Summary 1 Research Sources
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Inflationary pressures boost value sales of grocery retailers in 2022
- Modern grocery retailers continue to gain in value share, at the expense of small, local grocers
- Guatemalans likely to shop more at discounters, due to lower prices, while geographical expansion boost sales of convenience and forecourt retailers
- Walmart reaffirms its commitment to the Guatemalan market
- PriceSmart leverages technology to improve customer experience
- Supermarkets and hypermarkets set to boost sales growth in the forecast period, thanks to a variety of strategies
- Table 20 Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
- Table 21 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
- Table 22 Sales in Grocery Retailers by Channel: Value 2017-2022
- Table 23 Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
- Table 24 Grocery Retailers Outlets by Channel: Units 2017-2022
- Table 25 Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
- Table 26 Grocery Retailers GBO Company Shares: % Value 2018-2022
- Table 27 Grocery Retailers GBN Brand Shares: % Value 2019-2022
- Table 28 Grocery Retailers LBN Brand Shares: Outlets 2019-2022
- Table 29 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
- Table 30 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
- Table 31 Forecast Sales in Grocery Retailers by Channel: Value 2022-2027
- Table 32 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2022-2027
- Table 33 Forecast Grocery Retailers Outlets by Channel: Units 2022-2027
- Table 34 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Pandemic’s lasting impact benefits pharmacies’ sales
- With more households entering the middle class, bags and luggage specialists and jewellery and watch specialists record robust sales growth
- Convenience and proximity, the winning strategy for traditional grocery retailers
- Outlook for non-grocery retailers in Guatemala remains positive despite inflation concerns
- Elektra expands its store network in Guatemala
- Small grocery retailers receive assistance, ensuring sales growth during the forecast period
- Table 35 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
- Table 36 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
- Table 37 Non-Grocery Retailers GBO Company Shares: % Value 2018-2022
- Table 38 Non-Grocery Retailers GBN Brand Shares: % Value 2019-2022
- Table 39 Non-Grocery Retailers LBN Brand Shares: Outlets 2019-2022
- Table 40 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
- Table 41 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
- Table 42 Forecast Sales in Non-Grocery Retailers by Channel: Value 2022-2027
- Table 43 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2022-2027
- Table 44 Forecast Non-Grocery Retailers Outlets by Channel: Units 2022-2027
- Table 45 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Direct selling in Guatemala: sustaining resilient growth
- Beauty and personal care products drive sales growth in the channel
- Partnerships with other players boost sales growth
- Direct selling set to maintain growth despite growing competition from e-commerce
- Beauty and personal care will continue to drive sales growth in the channel
- Direct selling likely to benefit from social media experience over the forecast period
- Table 46 Direct Selling by Product: Value 2017-2022
- Table 47 Direct Selling by Product: % Value Growth 2017-2022
- Table 48 Direct Selling GBO Company Shares: % Value 2018-2022
- Table 49 Direct Selling GBN Brand Shares: % Value 2019-2022
- Table 50 Direct Selling Forecasts by Product: Value 2022-2027
- Table 51 Direct Selling Forecasts by Product: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Guatemalan consumers embrace e-commerce fully
- E-commerce, an increasingly important channel for tobacco sales
- Pure e-commerce players benefit from retailers’ lack of investment during the pandemic
- E-commerce growth in Guatemala: opportunities and challenges
- Mercado Libre and Amazon continue to battle for the top position
- Governmental support and innovations in cash purchases are likely to drive demand for e-commerce during the forecast period.
- Table 52 Retail E-Commerce by Product: Value 2017-2022
- Table 53 Retail E-Commerce by Product: % Value Growth 2017-2022
- Table 54 Forecast Retail E-Commerce by Product: Value 2022-2027
- Table 55 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027
