Setting Spray Market Size, Share & Industry Trends Analysis Report by Application, Distribution Channel, End User, Regional Outlook and Forecast, 2022-2028

The Global Setting Spray Market size is expected to reach $1.2 billion by 2028, rising at a market growth of 6.4% CAGR during the forecast period.

A setting spray is a fine mist applied to the face before orafter applying makeup. It melts together all the layers of concealer, blush, bronzer, foundation,and powder to create a flawless, uniform appearance. Its nourishing ingredients, which include glycerin, fruit extracts, water,and light oils, provide the makeup an even appearance and enhance the complexion. In addition, the combination of light oils andwater imparts a quick-drying appearance, while glycerin locks in the face's moisture.



The most common ingredients found in a setting spray are fixing ingredients andhydrating ingredients. Polymers are fixing chemicals that help makeup remain longer. They form a film over the makeup that helps to make itmore sweatproof and waterproof and retains it in place. Occlusives, humectants,and emollients are three hydrating chemicals that aid the skin's ability to retain moisture. Typically, these substances are beneficial for dry skin.

In addition, these moisturizing or hydrating ingredients help balance the dryness aspect in a product that contains a lot of SD or denatured alcohol. By retaining moisture, humectants stop moisture loss. Natural sources can be preferable to synthetic ones because while some synthetic humectants are beneficial in the short term, they can eventually cause the deeper layers of the skin to dry out. Occlusives are compounds thatkeep water in place and slow evaporation.

Some common occlusives used in the setting sprays are cocoa butter, dimethicone, and beeswax. Emollients are compounds thatpenetrate the skin to preserve itssupplenessand softness. Alcohol benzoates,ceramides,the triglyceride capric/caprylic,fattyalcohols (Cetearyl alcohol),fatty esters (cetyl ricinoleate, isostearyl palmitate),plant oils (rose hip, olive, and coconut, avocado),squalane and squalene are some of the most common emollients used in these products.

COVID-19 Impact Analysis

The worldwide cosmetics business is anticipated to rebound in the years to come, notwithstanding the negative effects of the pandemic. Manufacturers have increased research & development efforts to uncover new herbal and organic ingredients that can appeal to customers as consumer preferences shift to therapeutic and organic formulations as organic products become more well-known. In order to increase their presence, players are also concentrating on bolstering their online and offline distribution. Therefore, although the pandemic had a negative impact on the setting spray market, it is bound to expand in the coming years.

Market Growth Factors

Various benefits and applications of setting sprays

SPF is incorporated into all-day setting sprays to offer sun protection. This reduces the risk of exposure to harmful sun rays without using a separate sunscreen. These sprays can also be used to enhance the effects and stay of lipsticks. A setting spray is an inventive technique to make eyeshadow adhere to the eyelids. As a result of its versatility, many individuals have made setting sprays a necessary part of their makeup vanity. Therefore, the numerous advantages and applications of the product have increased its demand, which in turn is fuelling the market's growth.

Patterns of increasing disposable incomes of people

Many high-income consumers prefer natural or organic cosmetic goods, including organic setting sprays, to better their skin health because cosmetics fall into the category of expensive non-essential products. Also, people are investing a lot of money in organic skin products in order to achieve their ideal skin condition, which is flawless and clear skin. Additionally, the changing climate and increasing pollution have also necessitated using a strong makeup setting spray, which tends to be a little costlier. Therefore, the rise in people's income has a positive impact on the market, propelling the demand forsetting spray further.

Market Restraining Factors

Growing concerns about negative impacts of chemical formulations

The desire for highly efficient setting sprays may also be hampered by their higher price. Unfortunately, this aspect also created inexpensive, unsafe-to-use counterfeit products with inferior ingredients. The major barriers are the increased consumer awareness of the possible hazards of cosmetic ingredients such as parabens, formaldehyde, lead, aluminum, and triclosan. The common negative effects of makeup include clogged pores, oily or dry skin, breakouts/acne, early aging, skin color changes, eye infections, allergic reactions, and skin cancer. Thus, these issues are impeding the market expansion for setting spray.

Application Outlook

Based on application, the setting spray market is categorized into before makeup and after makeup. The after makeup segment garnered the highest revenue share in the setting spray market in 2021. Due to the many advantages setting spray has for makeup, the demand for it in this market is rising. Setting sprays can reduce the need for afternoon touch-ups as it increases the longevity of makeup. With the help of setting spray, makeup may be kept in place effortlessly. Setting sprays can assist in preventing the makeup from smudging and spreading.

End-user Outlook

On the basis of end user, the setting spray market is divided into residential and commercial. The residential segment acquired the largest revenue share in the setting spray market in 2021. The demand for setting spray in the residential sector is increasing as the world population is growingand consumer awareness of the importance of using sustainable cosmetics is increasing. Setting spray has been marketed to produce a long-lasting makeup look and set makeup. With the booming fashion business in every country, the application of this productis rising. In addition, it offers makeup products the ideal finish for both daily usage and cosmetic reasons.

Distribution Channel Outlook

Based on distribution channel, the setting spray market is segmented into online and offline. The online segment garnered a remarkable growth rate in the setting spray market in 2021. Many benefits of the internet distribution channel, such as the availability of a large selection of goods on one platform, enormous discounts, and doorstep service, have significantly altered customer purchase patterns. In addition, because of growing internet usage and customer demand for shopping apps, major industry participants are building e-commerce websites swiftly. This will drive segmentexpansion.

Regional Outlook

On the basis of region, the setting spray market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region recorded the largest revenue share in the setting spray market in 2021. The average yearly spending on cosmetics & personal care goods by consumers in North America has been rising over time, which has aided the market expansion in the region. In addition, prominent beauty, cosmetic,and personal care companies in the region and a well-established and expanding makeup sector have fueled this region's product innovation.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include L'Oreal Group, The Estée Lauder Companies, Inc., Insight Cosmetics (Reliance Retails Venture Limited), Groupe Clarins, e.l.f. Beauty, Inc., Beauty Icons AB, Vellvette Lifestyle Private Limited (SUGAR Cosmetics), AS Beauty LLC, Hindustan Unilever Limited (Lakme Cosmetics) (Unilever PLC) and SWISS BEAUTY Cosmetics.

Strategies Deployed in Setting Spray Market

Partnerships, Collaborations and Agreements:

• Sep-2022: The Estée Lauder Companies (ELC) came into partnership with Balmain, a France-based designer of fashion wear products. The partnership focuses on developing a range of beauty products intended for Balmain. Further, through this partnership, ELC intends to modify the luxury and couture segment, through singular craftsmanship and exceptional design.
• Jul-2022: L'Oréal partnered with Nasscom, a non-profit association of the Indian IT-BPM industry. The partnership focuses on developing and deploying technologies in L'Oréal's business operations. The partnership would support L'Oréal in consumer evaluations, personalization, product development, etc.
• Jun-2022: L’Oréal came into partnership with Hotel Shilla, and Anchor Equity Partners. Anchor Equity, a Hong Kong-based private equity firm. Hotel Shilla is a South Korea-based company within the hospitality industry. The partnership integrates L’Oréal’s deep knowledge and experience in beauty, Shilla's luxury retail network, and Anchor's strong financial, and business model and base to introduce a new luxury beauty brand.
• Jan-2021: E.L.F Cosmetics partnered with Nykaa, an India-based consumer technology platform. The partnership aims at introducing E.L.F Cosmetics' products and strengthening its market presence in India.

Product Launches and Product Expansions:

• Jan-2023: L’Oréal introduced two new technology products, HAPTA, and L’Oréal Brow Magic. HAPTA is a computerized makeup applicator developed to accelerate the beauty demands of people with arm disabilities. L’Oréal Brow Magic is an electronic eyebrow makeup applicator.

Acquisitions and Mergers:

• Jan-2023: AS Beauty took over Bliss, a US-based manufacturer of skin care products. The acquisition reflects the acquiring company's intention to expand its portfolio.
• Dec-2021: L’Oréal took over Youth to the People, a US-based skincare company. Youth to the People's competence and deep expertise in skincare makes it a perfect addition to L’Oréal.
• Feb-2020: e.l.f. took over W3LL PEOPLE, a US-based manufacturer and marketer of organic makeup and beauty products. W3LL PEOPLE's supreme quality product range, and 12 years of expertise integrated with e.l.f.'s competence in operations to marketing, would benefit the acquirer's retail partners.

Geographical Expansions:

• Jan-2023: L’Oréal introduced two new technology products, HAPTA, and L’Oréal Brow Magic. HAPTA is a computerized makeup applicator developed to accelerate the beauty demands of people with arm disabilities. L’Oréal Brow Magic is an electronic eyebrow makeup applicator.
• Feb-2023: The Clarins group expanded its global footprint by setting up a new facility in Troyes, France. The new facility would equip the company with the required capacities to build its cosmetics offer. Further, the site would be in line with the company's CSR commitments.

Scope of the Study

By Application

• After Makeup
• Before Makeup

By Distribution Channel

• Offline
• Online

By End-user

• Residential
• Commercial

By Geography

• North America
• US
• Canada
• Mexico
• Rest of North America

• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe

• Asia Pacific
• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific

• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

Key Market Players

List of Companies Profiled in the Report:

• L'Oreal Group
• The Estée Lauder Companies, Inc.
• Insight Cosmetics (Reliance Retails Venture Limited)
• Groupe Clarins
• e.l.f. Beauty, Inc.
• Beauty Icons AB
• Vellvette Lifestyle Private Limited (SUGAR Cosmetics)
• AS Beauty LLC
• Hindustan Unilever Limited (Lakme Cosmetics) (Unilever PLC)
• SWISS BEAUTY Cosmetics

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