India Payment Market is estimated to reach US$ 8,137.3 Billion by 2028. India has a massive population of 1.41 billion people, constituting approximately 18% of the global population, making it the largest country in the world. Due to the country's rapid growth, meeting the financial service needs of its citizens requires a sustainable approach, which has come in the form of a digital payment system. Digital payment services have become popular due to their convenience, ease of transactions, and security. As a result, India has one of the world's fastest-growing fintech landscapes, mainly driven by the advancement of digital payments. However, payment players face a significant challenge of thin margins, pushing them to focus on high-margin offerings and prioritize digital payment growth. The India Payments Market is projected to grow with a CAGR of by 21.4% from 2022 to 2028.India Payment market was US$ 2,542.40 Billion by 2022
In 2022, Unified Payment Interface (UPI) Facilitated more than 2K Transactions per second in India
The National Electronic Toll Collection (NETC) is among the most significant advancements in the digital payments field in recent years. With the government mandating the use of FASTag for all four-wheeled vehicles throughout the country, digital payments in this category will receive an additional boost. QR code-based payments have also experienced a notable surge recently, thanks to promotional activities that have highlighted their ease of use for consumers.The FinTech sector has undergone a significant transformation, with over 2,000 companies operating across the country. By utilizing India Stack, these FinTech firms have developed a range of banking and payment solutions. Consumer apps launched by these firms have delivered improved user experiences, particularly in terms of onboarding and usage. India Payment market was US$ 2,542.4 Billion by 2022.
According to Indian Ministry of Electronics & IT, Digital payment transactions have undergone significant growth, increasing from 2,071 Crore transactionsin FY 2017-18 to 8,840 Crore transactions in FY 2021-22, thanks to the coordinated efforts of the government and all relevant stakeholders. Even in FY 2022-2023, over 9,192 Crore transactions was held till Dec.
With over a billion mobile devices and low-cost internet accessible to over 600 million users, the so-called JAM trinity (Jan Dhan, Aadhaar, and Mobile) has formed the foundation for the explosive growth of digital payments. The COVID-19 pandemic has played a critical role in driving new developments and technological advancements in the digital payments industry, which has undergone significant transformations due to regulatory support. UPI has been a significant contributor to this growth, with billions of transactions taking place in 2022.
Indian Government is promoting Digital India through Regulatory Measures
India is leading the global surge in digital payments and is expected to drive further growth in the industry. The Indian payments landscape has undergone significant changes since the 'Demonetization' announcement by the Prime Minister six years ago, making the shift towards a cashless economy essential. This move will result in significant cost savings from currency printing and maintenance. The 'Digital India' program, a flagship initiative of the Indian government, aims to transform the country into a digitally empowered society and a knowledge economy. The program's goal is to achieve a 'Faceless, Paperless, Cashless' status, and various initiatives such as Digishala, the National Optical Fiber Network (NOFN), the Unified Payment Interface (UPI), and the Bharat Interface for Money (BHIM) app are accelerating the transition to a cashless economy. These efforts have given a significant boost to India's digital transactions sector.The Indian government has initiated various programs, such as Digital India, to encourage the use of digital wallets and payments. Additionally, the Union Budget 2022-23 states that the Reserve Bank of India (RBI) will introduce the Central Bank Digital Currency (CBDC) as India's official digital Rupee to promote the nation's digital economy. This step is anticipated to provide further support to the Indian payments industry.
India UPI Payments are on the cusp of a significant Transformation in the Coming Years
The Indian payment industry is divided into various categories such as UPI, BNPL, NETC, Cards, PPI, BBPS, Cross Border, and ATM. Cards, which include credit, debit, and prepaid cards, have been a consistent contributor to the growth of digital payments in India, owing to the increasing number of physical acceptance points and the rising adoption of e-commerce. With the entry of new issuers, the growth of card issuance and transaction volumes is expected to further increase.The adoption of non-cash payments in India has been accelerated by the UPI system, particularly for person-to-person (P2P) fund transfers and low-value merchant (P2M) payments. In the last three years, UPI has witnessed a 9-fold increase in transaction volume. India's e-commerce market continues to grow at a rapid pace, driven by increasing Smartphone and Internet penetration as well as rising consumer wealth. This growth is particularly strong in tier II and tier III cities, where access to brands may be limited but aspirations are high. Digital payments and Buy Now Pay Later services are also contributing to the growth of e-commerce in India.
Digital payments have emerged as the preferred mode of payment for e-commerce transactions and are expected to continue to dominate in the coming years. Local digital wallets like Paytm, MobiKwik, and PhonePe are competing with global players such as Google Pay and Amazon Pay for a share of this growing market. For businesses such as Uber and e-commerce giants like Amazon and Flipkart, access to data is crucial to their operations. The convenience offered by digital technology has been a significant driver of the widespread adoption of smartphones. The Fintech industry's influence in the market is growing, with significant long-term potential. Traditional financial institutions are quickly embracing Fintech's disruptive nature and forming partnerships to improve operational efficiency and meet customers' demands for more innovative services.
Key Players Analysis
The Indian payments market seems to be moderately consolidated, with a few dominant players currently holding a significant share of the market. These major players are offering well-established digital payment solutions and utilizing strategies like partnerships and acquisitions to increase their customer base in the region. Key companies operating in the payments market in India include PayTm, Mobikwik, PhonepePvt Ltd, Amazon Pay, and Google Pay.The report titled “India Payment Market & Volume by Digital Mode: UPI (Value, Volume, Revenue), NETC, (Value, Volume, Revenue), Bharat Bill Pay System (BBPS) (Value, Volume, Revenue), Existing Business Categories, New Business Categories, Categories Share in Transaction Volume, Channel Wise Split (Transaction Value), Cross-Border Remittances (Inflow, Outflow, Revenue), Credit Cards (Transactions Value, Transaction Volume), Debit Cards (Transaction Value, Volume), Revenue (Credit Card and Debit Card), ATM Transactions (Value, Volume, Revenue), Merchant Acquiring Revenue, VAS Revenue, AePs (Value, Volume, Revenue), Prepaid Payment Instruments (Value, Volume, Revenue)' provides a detailed analysis of India Online Payment Market.
Digital Payment Modes - Market, Volume & Revenues breakup from 7 viewpoints
- 1. UPI
- a) Transaction Value
- b) Transaction Volume
- c) Revenue
- 2. NETC
- a) Transaction Value
- b) Transaction Volume
- c) Revenue
- 3. Bharat Bill Pay System (BBPS)
- 3.1 Transaction Value
- 3.2 Transaction Volume
- 3.3 Revenue
- 3.4 Existing Business Categories
- 3.5 New Business Categories
- 3.6 Categories Share in Transaction Volume
- 3.7 Channel Wise Split (Transaction Value)
- 4. Cross-Border Remittances
- a) Inflow
- b) Outflow
- c) Revenue
- 5. Cards
- 5.1 Credit Card Transactions
- 5.1.1 Transaction Value
- 5.1.2 Transaction Volume
- 5.2 Debit Card Transactions
- 5.2.1 Transaction Value
- 5.2.2 Transaction Volume
- 5.3 Revenue (Credit Card and Debit Card)
- 5.4 ATM Transactions
- 5.4.1 Transaction Value
- 5.4.2 Transaction Volume
- 5.4.3 Revenue
- 5.5 Merchant Acquiring Revenue
- 5.6 VAS Revenue
- 6. AePs
- a) Transaction Value
- b) Transaction Volume
- c) Revenue
- 7. Prepaid Payment Instruments
- a) Transaction Value
- b) Transaction Volume
- c) Revenue
All companies have been covered from 3 viewpoints
- Overviews
- Recent developments
- Revenues
Company Insights
1. PayTM2. Mobikwik
3. Google Pay
4. Amazon Pay
5. PhonePe
Table of Contents
1. Introduction2. Research & Methodology3. Executive Summary16. Merchant Acquiring Revenue
4. Market Dynamics
5. PESTLE Analysis
6. India Payment Market
7. India Payment Market & Volume Share Analysis
8. UPI - India Payment Market
9. BNPL - India Payment Market
10. NETC - India Payment Market
11. Cards - India Payment Market
12. Prepaid Payment Instruments - India Payment Market
13. Bharat Bill Pay System (BBPS) - India Payment Market
14. Cross-Border Remittances - India Payment Market
15. ATM Transactions - India Payment Market
17. Company Insights
List of Figures:
List of Tables:
Companies Mentioned
- PayTM
- Mobikwik
- Google Pay
- Amazon Pay
- PhonePe
Methodology
In this report, for analyzing the future trends for the studied market during the forecast period, the publisher has incorporated rigorous statistical and econometric methods, further scrutinized by secondary, primary sources and by in-house experts, supported through their extensive data intelligence repository. The market is studied holistically from both demand and supply-side perspectives. This is carried out to analyze both end-user and producer behavior patterns, in the review period, which affects price, demand and consumption trends. As the study demands to analyze the long-term nature of the market, the identification of factors influencing the market is based on the fundamentality of the study market.
Through secondary and primary researches, which largely include interviews with industry participants, reliable statistics, and regional intelligence, are identified and are transformed to quantitative data through data extraction, and further applied for inferential purposes. The publisher's in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of their recommendations and advice.
Primary Research
The primary purpose of this phase is to extract qualitative information regarding the market from the key industry leaders. The primary research efforts include reaching out to participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions. The publisher also established professional corporate relations with various companies that allow us greater flexibility for reaching out to industry participants and commentators for interviews and discussions, fulfilling the following functions:
- Validates and improves the data quality and strengthens research proceeds
- Further develop the analyst team’s market understanding and expertise
- Supplies authentic information about market size, share, growth, and forecast
The researcher's primary research interview and discussion panels are typically composed of the most experienced industry members. These participants include, however, are not limited to:
- Chief executives and VPs of leading corporations specific to the industry
- Product and sales managers or country heads; channel partners and top level distributors; banking, investment, and valuation experts
- Key opinion leaders (KOLs)
Secondary Research
The publisher refers to a broad array of industry sources for their secondary research, which typically includes, however, is not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Patent and regulatory databases for understanding of technical & legal developments
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic new articles, webcasts, and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecasts
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 175 |
| Published | April 2023 |
| Forecast Period | 2022 - 2028 |
| Estimated Market Value ( USD | $ 2542.4 Billion |
| Forecasted Market Value ( USD | $ 8137.3 Billion |
| Compound Annual Growth Rate | 21.4% |
| Regions Covered | India |
| No. of Companies Mentioned | 5 |
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