Sign Market Report 2025

The sign market size has grown strongly in recent years. It will grow from $112.41 billion in 2024 to $118.92 billion in 2025 at a compound annual growth rate (CAGR) of 5.8%. The growth in the historic period can be attributed to urbanization, retail expansion, tourism and hospitality industry growth, event and exhibition industry, transportation infrastructure development.

The sign market size is expected to see steady growth in the next few years. It will grow to $143.89 billion in 2029 at a compound annual growth rate (CAGR) of 4.9%. The growth in the forecast period can be attributed to smart cities initiatives, environmental sustainability, customization and personalization, e-commerce and online presence, health and safety signage, global events and exhibitions. Major trends in the forecast period include digital signage growth, LED technology dominance, augmented reality (AR) in signage, wayfinding and navigation signs, interactive touchscreen signs.

The anticipated growth in the economy is expected to drive the expansion of the sign market. Economic growth, marked by a sustained increase in a country's production of goods and services, is often measured by the rise in its gross domestic product (GDP). In the context of the sign market, economic growth plays a pivotal role, with businesses more inclined to invest in signage for purposes such as branding, advertising, and expansion during periods of economic prosperity. For example, the Organization for Economic Co-operation and Development reported in June 2023 that the UK's gross domestic product growth is expected to be modest at 0.3% in 2023, with a moderate improvement to 1% in 2024. Consequently, the increasing economic growth acts as a driving force for the sign market.

The growth of the digital advertising industry is anticipated to drive the expansion of the sign market in the future. The digital advertising industry involves activities focused on creating, planning, executing, and managing promotional campaigns and messages designed to reach and influence target audiences through the Internet. The sign market supports the advertising sector by providing visually engaging and effective mediums to convey marketing messages, thereby boosting brand visibility and consumer engagement. For example, in April 2024, Oberlo, a Germany-based dropshipping application, reported that digital ad spending is projected to increase by 9.2% annually, reaching approximately $870.9 billion by 2027. Thus, the growth of the digital advertising industry is fueling the expansion of the sign market.

The rising demand for digital signage is attributed to its superior information management capabilities. Digital Signage, a remotely managed digital display used for sales, marketing, or advertising purposes, offers advantages such as easy deployment of advertisements and cost and time savings on logistics and printing materials. Types of digital signage experiencing increased demand include Multi-Screen Experience, Streaming Advertisements over IP, and Integration of Bluetooth for two-way communication.

Major companies in the sign market are strategically developing innovative out-of-home advertising solutions to gain a competitive edge. One such example is the 3D out-of-home billboard launched by Bata India, a footwear company, in December 2022. The billboard employs an anamorphic image content creation format, creating a three-dimensional visual experience for passersby. Installed in Sneaker Studios across 300+ stores in India, the unique technology highlights the footwear brand's range of sneakers and serves as a visually captivating advertisement in Bengaluru, setting a new standard in hyper-realistic billboard advertising.

Major companies operating in the sign market include Samsung Electronics Co. Ltd., Panasonic Corporation, LG Display Co. Ltd., NEC Display Solutions Ltd., Sharp Corporation, Sabre Digital Creative Inc., Planar Systems Inc., Brady Corporation, Daktronics Inc., Prairie State Products Inc., Identity Holdings Inc., Visual Graphic Systems Inc., Marahrens Group of Companies, Mirazed Inc., SmartSign Systems, Sign Solutions USA Inc., Indianapolis Badge & Nameplate Co., First Sign Corporation, Madam Metalworks Inc., Sign Artist Inc., Shingokizai Co. Ltd., United Signs LLC, Houston Custom Metal Works Inc., Speed Fabrication Inc., James Printing & Signs Inc.

Asia-Pacific was the largest region in the sign market in 2024. Western Europe was the second largest region in the sign market. The regions covered in the sign market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the sign market report are Australia, China, India, Indonesia, Japan, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, France, Germany, UK, Austria, Belgium, Denmark, Finland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.

The sign market consists of sales of informational, persuasive, compliant, and pilon signs. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

A sign is a medium such as paper, wood, or another material that bears writing or an image, conveying information, instructions, or warnings, typically featuring a combination of rich wood grain and textured canvas. The sign manufacturing industry encompasses establishments engaged in the production of signs and related displays, excluding printing paper and paperboard signs, notices, and displays.

The primary types of signs include traditional billboards and signs, digital billboards and signs, and other signs. Digital billboards are characterized by computer-controlled LED displays or electronic-controlled off-premise signage capable of digitally or electronically altering displayed content, such as adverts, messages, symbols, figures, or images, through remote or automatic means. Signs find applications in both indoor and outdoor settings across various end-user verticals, including BFSI, retail, transportation and logistics, healthcare, and others.

The sign market research report is one of a series of new reports that provides sign market statistics, including sign industry global market size, regional shares, competitors with a sign market share, detailed sign market segments, market trends and opportunities, and any further data you may need to thrive in the sign industry. This sign market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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