The cards & payments market size is expected to see strong growth in the next few years. It will grow to $1.76 trillion in 2030 at a compound annual growth rate (CAGR) of 9.3%. The growth in the forecast period can be attributed to increasing demand for real-time payments, expansion of embedded finance solutions, growing adoption of open banking frameworks, rising focus on seamless cross-border transactions, increasing use of data-driven payment analytics. Major trends in the forecast period include increasing adoption of digital and mobile payments, rising use of virtual and contactless cards, growing integration of AI-based fraud detection, expansion of cross-border payment solutions, enhanced focus on omnichannel payment experiences.
The growth of the e-commerce industry is expected to propel the expansion of the cards and payments market in the coming years. E-commerce refers to the purchase and sale of goods and services through online platforms. Cards and payment solutions form the foundation of e-commerce by enabling secure, fast, and reliable online transactions for businesses and consumers. As online shopping continues to gain traction, the demand for card-based and digital payment methods rises accordingly. For example, in August 2023, according to the United States Census Bureau, a US-based government agency, e-commerce sales in the second quarter of 2023 increased by 7.5% compared to the same period in 2022, while overall retail sales grew by only 0.6%. Additionally, online transactions accounted for 15.4% of total retail sales during the second quarter of 2023. Therefore, the expansion of the e-commerce industry is driving growth in the cards and payments market.
Major companies operating in the cards and payments market are increasingly introducing innovative products, such as digital checking accounts and enhanced debit cards, to strengthen their competitive position. These digital checking accounts and debit cards are characterized by online accessibility, advanced security features, seamless integration with digital financial tools, and greater user customization. For instance, in October 2023, Experian PLC, an Ireland-based data analytics and consumer credit reporting company, launched the Experian Smart Money digital checking account and debit card. This offering includes Experian Boost, a feature designed to help improve users’ FICO credit scores by recording eligible payments and adding them to their credit profiles. The digital checking account is targeted at consumers seeking a streamlined financial solution that supports credit improvement and overall financial well-being through value-added features.
In August 2025, Marqeta, Inc., a US-based provider of modern card issuance and embedded finance solutions, acquired TransactPay Limited for an undisclosed amount. Through this acquisition, Marqeta aims to expand and strengthen its card program management and digital payments capabilities across the United Kingdom and the European Union. This move enables Marqeta’s customers to scale more efficiently across these regions. TransactPay Limited is a Gibraltar-based BIN sponsorship provider and licensed e-money institution that offers e-money issuance and payment services throughout the UK and the European Economic Area.
Major companies operating in the cards & payments market are Visa Inc., Mastercard Incorporated, American Express Company, PayPal Holdings Inc., Apple Inc., Fiserv Inc., Global Payments Inc., Stripe Inc., Adyen N.V., Block Inc., Worldline S.A., Intesa Sanpaolo S.p.A., Banco Santander S.A., China Construction Bank Corporation, Industrial and Commercial Bank of China Limited, JPMorgan Chase and Co., Citigroup Inc., BNY Mellon, PayU, Checkout.com.
Asia-Pacific was the largest region in the cards and payments market in 2025. Western Europe was the second largest region in the card and payments market. The regions covered in the cards & payments market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the cards & payments market report are China, India, Japan, Australia, Indonesia, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, Taiwan, New Zealand, UK, Germany, France, Italy, Spain, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.
The cards and payments market consists of revenues earned by entities that are engaged in storing, processing and transmitting payment card data, and facilitating payment transfers between individuals, companies or both. The payments industry consists of establishments primarily engaged in processing money transfers and payments between various accounts. This market covers issuing and acquiring banks, card processing and issuing companies and others. Revenue generated from the cards and payments market includes all processing and service fees levied by banks and financial institutions for payments processing and for processing card-based payments. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
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Table of Contents
Executive Summary
Cards & Payments Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses cards & payments market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for cards & payments? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The cards & payments market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Report Scope
Markets Covered:
1) By Type: Cards; Payments2) By Institution Type: Banking Institutions; Non-Banking Institutions
3) By Application: Food and Groceries; Health and Pharmacy; Restaurants and Bars; Consumer Electronics; Media and Entertainment; Travel and Tourism; Other Applications
Subsegments:
1) By Cards: Credit Cards; Debit Cards; Prepaid Cards; Charge Cards; Virtual Cards2) By Payments: Digital Payments; Mobile Payments; Contactless Payments; E-commerce Payments; Cross-Border Payments
Companies Mentioned: Visa Inc.; Mastercard Incorporated; American Express Company; PayPal Holdings Inc.; Apple Inc.; Fiserv Inc.; Global Payments Inc.; Stripe Inc.; Adyen N.V.; Block Inc.; Worldline S.a.; Intesa Sanpaolo S.p.a.; Banco Santander S.a.; China Construction Bank Corporation; Industrial and Commercial Bank of China Limited; JPMorgan Chase and Co.; Citigroup Inc.; BNY Mellon; PayU; Checkout.com
Countries: China; India; Japan; Australia; Indonesia; South Korea; Bangladesh; Thailand; Vietnam; Malaysia; Singapore; Philippines; Hong Kong; Taiwan; New Zealand; UK; Germany; France; Italy; Spain; Austria; Belgium; Denmark; Finland; Ireland; Netherlands; Norway; Portugal; Sweden; Switzerland; Russia; Czech Republic; Poland; Romania; Ukraine; USA; Canada; Mexico; Brazil; Chile; Argentina; Colombia; Peru; Saudi Arabia; Israel; Iran; Turkey; UAE; Egypt; Nigeria; South Africa.
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this Cards & Payments market report include:- Visa Inc.
- Mastercard Incorporated
- American Express Company
- PayPal Holdings Inc.
- Apple Inc.
- Fiserv Inc.
- Global Payments Inc.
- Stripe Inc.
- Adyen N.V.
- Block Inc.
- Worldline S.A.
- Intesa Sanpaolo S.p.A.
- Banco Santander S.A.
- China Construction Bank Corporation
- Industrial and Commercial Bank of China Limited
- JPMorgan Chase and Co.
- Citigroup Inc.
- BNY Mellon
- PayU
- Checkout.com
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | January 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 1.23 Trillion |
| Forecasted Market Value ( USD | $ 1.76 Trillion |
| Compound Annual Growth Rate | 9.3% |
| Regions Covered | Global |
| No. of Companies Mentioned | 21 |


