Business Analytics & Enterprise Software Market Report 2025

The business analytics & enterprise software market size has grown rapidly in recent years. It will grow from $601.44 billion in 2024 to $684.83 billion in 2025 at a compound annual growth rate (CAGR) of 13.9%. The growth in the historic period can be attributed to digitization of businesses, competitive pressures, cost optimization, mobile workforce, supply chain optimization.

The business analytics & enterprise software market size is expected to see rapid growth in the next few years. It will grow to $1.14 trillion in 2029 at a compound annual growth rate (CAGR) of 13.7%. The growth in the forecast period can be attributed to data privacy concerns, augmented analytics, sustainability initiatives, e-commerce growth, quantum computing developments, smart cities initiatives. Major trends in the forecast period include adoption of artificial intelligence (AI) in business solutions, real-time data processing and analytics, cloud-based enterprise software, blockchain integration in business applications, personalization and customization.

Mobility has become an integral part of digital solutions, globally transforming businesses and driving the demand for IT services. It plays a crucial role in customer experience management, fosters interaction among strategic partners and suppliers, and facilitates greater access to information and services for executing critical business operations. The development and implementation of mobile applications are reliant on IT services. Tieto, for example, excels in mobility, offering customized solutions in healthcare, logistics, telecommunications, energy, and manufacturing through its enterprise mobility solution framework.

The increasing adoption of cloud-based solutions is indeed a significant driver for the growth of the business analytics and enterprise software market. As organizations seek to leverage the advantages of cloud technology - such as scalability, flexibility, and cost-effectiveness - they are increasingly turning to cloud-based analytics and enterprise software to optimize their operations. The impressive growth in public cloud service revenue, as reported by AAG IT Services, highlights the rapid shift toward cloud computing. With revenues projected to reach $526 billion in 2023, it's clear that businesses are investing heavily in cloud solutions to enhance data management, streamline processes, and gain actionable insights. Furthermore, cloud-based analytics allows companies to process vast amounts of data in real-time, facilitating better decision-making and strategic planning. This shift not only supports operational efficiency but also helps organizations remain competitive in an increasingly data-driven market.

In recent years, there has been a notable increase in the prevalence of low-cost open-source alternatives, emerging as preferred platforms for developing new technology. Open source is no longer limited to software deemed unprofitable, companies are now open-sourcing software to enhance market presence and share. According to Allison Randal, President of the Open Source Initiative, 78% of companies use open-source solutions, with 64% participating in open-source projects, signifying a rise in open-source software platforms for application development.

Leading companies in the business analytics and enterprise software market are actively engaged in developing innovative solutions, including AI-powered offerings, to gain a competitive edge. AI-powered business analytics software, utilizing artificial intelligence and machine learning, analyzes large data sets to generate insights, predictions, and recommendations for data-driven decision-making. IBM, for instance, launched the IBM Business Analytics Enterprise in November 2022, featuring AI-powered software designed to dismantle data and analytics silos, facilitating quick data-driven decisions. This suite of business intelligence tools provides a comprehensive understanding of data sources across an entire organization.

In August 2024, eProductivity Software, a technology company based in the US and serving the print and packaging sectors, acquired EPMS for an undisclosed sum. This acquisition aims to bolster eProductivity Software's portfolio by incorporating EPMS's management information system (MIS) solutions, which feature modules for customer service, estimating, inventory management, production management, and financial operations. EPMS is a US-based company dedicated to delivering advanced business analytics and enterprise software solutions to enhance decision-making and efficiency.

Major companies operating in the business analytics & enterprise software market include Nippon Telegraph And Telephone Corp., International Business Machines Corporation, Oracle Corporation, Microsoft Corporation, SAP SE, Salesforce.com, Fiserv Inc., Adobe Systems Incorporated, Leidos, Atos SE, Workday Inc., SAS Institute Inc., Teradata Corporation, Tibco Software Inc., Fair Isaac Corporation, Alteryx Inc., QlikTech International AB, Domo Inc., ThoughtSpot Inc., Mixpanel Inc., Sisense Inc., RapidMiner Inc., Domino Data Lab, Cloudability Inc., Densify Inc., Google LLC, Tableau Software Inc., Infor, BOARD International, GoodData Corporation, Datameer Inc., Yellowfin BI.

Asia-Pacific was the largest region in business analytics & enterprise software market in 2024. North America was the second largest region in business analytics & enterprise software market. The regions covered in the business analytics & enterprise software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the business analytics & enterprise software market report are Australia, China, India, Indonesia, Japan, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, France, Germany, UK, Austria, Belgium, Denmark, Finland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.

Business analytics (BA) encompasses a set of technologies, skills, and practices employed to analyze an organization's data and performance. This analysis aids in better understanding the data and making informed, data-driven decisions for the future, employing statistical analyses. On the other hand, enterprise software refers to computer applications designed to assist large companies with various needs, including data analysis, sales and marketing management, customer service, and more. These tools are tailored to serve many users, offering high scalability and integration capabilities.

The primary types within the domain of business analytics and enterprise software include ERP software, BI software, CRM software, SCM software, and other software. ERP software is utilized by organizations to manage and plan daily business activities, covering areas such as finance, manufacturing, supply chain, and human resources. These software solutions can be deployed using models such as the On-Demand Or Cloud model and on-premise model. They find applications across various industries, including IT and telecommunications, BFSI, manufacturing, retail, healthcare, education, media, and other sectors.

The business analytics & enterprise software market research report is one of a series of new reports that provides business analytics & enterprise software market statistics, including business analytics & enterprise software industry global market size, regional shares, competitors with a business analytics & enterprise software market share, detailed business analytics & enterprise software market segments, market trends and opportunities, and any further data you may need to thrive in the business analytics & enterprise software industry. This business analytics & enterprise software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The business analytics & enterprise software market includes revenues earned by entities by developing and distributing software that are used to analyze business data to better understand an organization's strengths and weaknesses. Enterprise software is a software used to satisfy the needs of an organization rather than individual users. Such organizations include businesses, schools, interest-based user groups, clubs, charities, and governments. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 3-5 business days.