The global automotive head up display market size was $1 billion in 2021, and is projected to reach $10.4 billion by 2031, growing at a CAGR of 26.7% from 2022 to 2031.
A projection of an image onto the windscreen or another panel of the car directly below the driver's line of sight is known as a head-up display. Although it is a tool for information, it is also equipped with safety features. It displays a variety of information while maintaining drivers' attention on the road, which is expected to drive the demand for automotive head-up displays. Consider it as a sort of hologram displaying important information like the vehicle's speed, the current speed limit, directions, and other essential information. The depicted information will differ from automaker to automaker and model to model.
The market for automotive head up displays is anticipated to develop as EV and high-end automobile sales rise. Due to their high price, this display is more frequently fitted in expensive vehicles. Drivers can monitor critical information, such as vehicle speed, pedestrian alerts, traffic warnings, and others, without shifting their line of sight by using head-up displays. AR technology enables the real-time projection of all such data. Customers are currently more likely to spend more money on safety features when purchasing a car, which is anticipated to increase the demand for automobile HUDs and drive the market growth during the forecast period.
The head-up display system for cars is more expensive and difficult to install. Head-up displays are currently available in high-end vehicles and in few mid- and low-end vehicles due to their high cost. Less awareness among the people regarding cutting-edge technologies like head-up displays in underdeveloped nations is projected to hamper the market expansion in the future.
Few manufacturers are pushing head-up displays to new heights while some automakers hesitate to include them in future vehicles. Head-up display for augmented reality is the term for it. Such systems are a more advanced kind of HUD, sort of fusing real-world pictures with virtual reality. More than just displaying data on the windscreen, such as the current speed limit and the following navigational instruction, is what augmented reality can do. The information does, in fact, appear to float 20 to 30 feet in front of the driver. Street names, for instance, are displayed on the actual street. Many automakers, like Audi and Mercedes-Benz, now sell or are planning to sell automobiles with augmented reality HUD. These factors are anticipated to create better growth opportunities for the growth of the market.
The key players profiled in this report include Continental Valeo, 3M, Hudway, Nippon Seiki Co., Ltd., Denso, Visteon Corporation, Bosch, UniMax, and FIC Group.
A projection of an image onto the windscreen or another panel of the car directly below the driver's line of sight is known as a head-up display. Although it is a tool for information, it is also equipped with safety features. It displays a variety of information while maintaining drivers' attention on the road, which is expected to drive the demand for automotive head-up displays. Consider it as a sort of hologram displaying important information like the vehicle's speed, the current speed limit, directions, and other essential information. The depicted information will differ from automaker to automaker and model to model.
The market for automotive head up displays is anticipated to develop as EV and high-end automobile sales rise. Due to their high price, this display is more frequently fitted in expensive vehicles. Drivers can monitor critical information, such as vehicle speed, pedestrian alerts, traffic warnings, and others, without shifting their line of sight by using head-up displays. AR technology enables the real-time projection of all such data. Customers are currently more likely to spend more money on safety features when purchasing a car, which is anticipated to increase the demand for automobile HUDs and drive the market growth during the forecast period.
The head-up display system for cars is more expensive and difficult to install. Head-up displays are currently available in high-end vehicles and in few mid- and low-end vehicles due to their high cost. Less awareness among the people regarding cutting-edge technologies like head-up displays in underdeveloped nations is projected to hamper the market expansion in the future.
Few manufacturers are pushing head-up displays to new heights while some automakers hesitate to include them in future vehicles. Head-up display for augmented reality is the term for it. Such systems are a more advanced kind of HUD, sort of fusing real-world pictures with virtual reality. More than just displaying data on the windscreen, such as the current speed limit and the following navigational instruction, is what augmented reality can do. The information does, in fact, appear to float 20 to 30 feet in front of the driver. Street names, for instance, are displayed on the actual street. Many automakers, like Audi and Mercedes-Benz, now sell or are planning to sell automobiles with augmented reality HUD. These factors are anticipated to create better growth opportunities for the growth of the market.
The key players profiled in this report include Continental Valeo, 3M, Hudway, Nippon Seiki Co., Ltd., Denso, Visteon Corporation, Bosch, UniMax, and FIC Group.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the automotive head up display market analysis from 2021 to 2031 to identify the prevailing automotive head up display market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the automotive head up display market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global automotive head up display market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By HUD Type
- Windshield HUD
- Combiner HUD
By Technology
- Augmented Reality HUD
- Conventional HUD
By Car Type
- High-end Cars
- Mid-segment Cars
- Economy Cars
By Sales Channel
- Original Equipment Manufacturer (OEM)
- Aftermarket
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Spain
- Italy
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- United Arab Emirates
- Saudi Arabia
- South Africa
- Rest of Latin America
Key Market Players
- Continental AG
- Valeo
- HUDWAY, LLC
- Nippon Seiki Co., Ltd.
- DENSO CORPORATION
- Visteon Corporation
- UniMax Electronics Inc.
- FIC Group
- Panasonic Holdings Corporation
- MicroVision
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: AUTOMOTIVE HEAD UP DISPLAY MARKET, BY HUD TYPE
CHAPTER 5: AUTOMOTIVE HEAD UP DISPLAY MARKET, BY TECHNOLOGY
CHAPTER 6: AUTOMOTIVE HEAD UP DISPLAY MARKET, BY CAR TYPE
CHAPTER 7: AUTOMOTIVE HEAD UP DISPLAY MARKET, BY SALES CHANNEL
CHAPTER 8: AUTOMOTIVE HEAD UP DISPLAY MARKET, BY REGION
CHAPTER 9: COMPETITIVE LANDSCAPE
CHAPTER 10: COMPANY PROFILES
List of Tables
List of Figures
Executive Summary
According to the report titled, “Automotive Head Up display Market," the automotive head up display market was valued at $1 billion in 2021, and is estimated to reach $10.4 billion by 2031, growing at a CAGR of 26.7% from 2022 to 2031.A head-up display (HUD) displays information right in the line of sight. Drivers do not need to look down at the instrument cluster or the secondary display to see the speed, warning signals, or indicator arrows for navigation. An automotive head up display is a partially transparent display that displays vital information such as vehicle speed, turns, direction, and others in such a way that the driver can interpret it without distraction. Their use in the automobile industry has grown dramatically in order to improve driver and passenger safety and in-car enjoyment.
Key factors driving the growth of the automotive heads-up display market include the introduction of stricter government regulations regarding safety, an increase in the demand for high-end luxury and mid-size cars with advanced safety features, including head-up displays, and an increase in sales of automobiles. The user can view displayed data on a head-up display (HUD) while still maintaining a full vision of the road. A visual aid that allows drivers to view information while maintaining their eyes on the road by superimposing graphics on the inside of the windscreen. HUDs are also incorporated into helmets and goggles. These factors are anticipated to drive the market growth in the near future. The rapid growth in the demand for semi-autonomous and electric vehicles is anticipated to boost the global demand of automotive head up display market.
The prominence of the U.S. in automotive safety makes North America one of the leading geographies in the automotive HUD market, after Europe. With a steady transformation in the country's automotive industry, there is considerable market penetration and mass adoption of safety systems, especially in the passenger vehicle segment. Commercial vehicles, like pick-up trucks, have also started adopting these systems to improve the driver’s visibility and reduce accidents at night. The adaptive cruise control offered by Continental AG uses an AR-based HUD to display and track the speed and distance of the vehicles in front of it. When the car in front gets too near, a crescent-shaped icon on the display changes color to provide continuous feedback. The display screen is essential to the enhanced use of the vehicle's driver assistance systems. All these factors are predicted to create several growth opportunities for the key players operating in the market.
The automotive heads-up display market is segmented into HUD type, technology, car type, sales channel, and region. On the basis of HUD type, the market is classified into windshield HUD and combiner HUD. On the basis of technology, the market is categorized into augmented reality HUD and conventional HUD. By car type, the market is divided into high-end cars, mid-segment cars, and economy cars. By sales channel, the market is categorized into original equipment manufacturer (OEM) and aftermarket. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, Italy, France, Spain, and rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, Saudi Arabia, United Arab Emirates, South Africa, and rest of LAMEA).
The key players profiled in the study include Continental AG, Valeo, HUDWAY, LLC, Nippon Seiki Co., Ltd., DENSO CORPORATION, Visteon Corporation, UniMax Electronics Inc., FIC Group, Panasonic Holdings Corporation, and MicroVision. The players in the market have been actively engaged in the adoption of various strategies such as acquisition, product launch, and expansion to remain competitive and gain an advantage over the competitors in the market. For instance, in August 2021, Blackberry Limited (BlackBerry) of Canada announced that Nobo Auto has begun production of a smart cockpit domain controller based on the BlackBerry QNX Neutrino real-time operating system (RTOS) and QNX Hypervisor. The domain controller will be installed on Great Wall Motor's Haval H6S SUV. The Haval H6S will use Nobo Auto's DCC (Digital Cockpit Controller) platform.
Key Market Insights
- By HUD type, the combiner HUD segment is anticipated to grow at the fastest CAGR during the forecast period. However, the windshield HUD sub-segment accounted for the highest market share in 2021.
- By technology, the conventional HUD sub-segment is anticipated to register the highest market share in 2031. However, the augmented reality HUD is projected to grow at the fastest CAGR during the forecast period.
- On the basis of car type, the high-end cars sub-segment held the highest market share in 2021 and is anticipated to dominate the global market in the future
- Based on sales channel, the original equipment manufacturer sub-segment accounted for the highest market share in 2021 and is projected to continue its dominance during the forecast period
- Based on region, Asia-Pacific accounted for the highest market share in 2021 and is predicted to continue its dominance during the forecast period. North America is projected to grow at the fastest CAGR during the forecast period.
Companies Mentioned
- Continental AG
- Valeo
- HUDWAY, LLC
- Nippon Seiki Co., Ltd.
- DENSO CORPORATION
- Visteon Corporation
- UniMax Electronics Inc.
- FIC Group
- Panasonic Holdings Corporation
- MicroVision
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 280 |
| Published | February 2023 |
| Forecast Period | 2021 - 2031 |
| Estimated Market Value ( USD | $ 1 billion |
| Forecasted Market Value ( USD | $ 10.4 billion |
| Compound Annual Growth Rate | 26.4% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
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