Veterinary Dietary Supplements Market Report 2025

The veterinary dietary supplements market size has grown strongly in recent years. It will grow from $2.41 billion in 2024 to $2.63 billion in 2025 at a compound annual growth rate (CAGR) of 9.2%. The growth in the historic period can be attributed to increased pet ownership, veterinary recommendations, humanization of pets, pet obesity awareness, availability of specialized formulations, advancements in pet nutrition science.

The veterinary dietary supplements market size is expected to see rapid growth in the next few years. It will grow to $4.08 billion in 2029 at a compound annual growth rate (CAGR) of 11.6%. The growth in the forecast period can be attributed to customized nutrition solutions, pet population growth, e-commerce expansion, focus on specific health conditions, rise in preventive healthcare spending, nutraceutical innovations, holistic pet care approach. Major trends in the forecast period include natural and organic ingredients, expansion of distribution channels, joint health supplements for aging pets, research and development in animal nutrition, regulatory compliance and standards, collaborations and partnerships.

The growing population of companion and livestock animals is anticipated to drive the veterinary dietary supplements market in the future. Companion animals encompass all domesticated pets whose physical, emotional, behavioral, and social needs can be easily met, such as dogs, cats, and other domesticated species. In contrast, livestock animals are domesticated species raised in agricultural settings for labor and the production of commodities like cattle. Veterinary dietary supplements play a crucial role in providing a nutrient-rich diet for both companion and livestock animals to support their proper growth and development. For example, in February 2022, the USDA Economic Research Service (ERS), a US government agency, reported that the livestock population in the United States included approximately 91.9 million beef cattle, 5.06 million sheep, and total pork exports projected to reach $8.88 billion. Thus, the increasing population of companion and livestock animals is fueling the growth of the veterinary dietary supplements market.

The rising number of pet owners is projected to drive the growth of the veterinary dietary supplements market in the future. Pet owners are individuals or families who possess and care for one or more pets, including dogs, cats, birds, and other domesticated animals, providing them with food, shelter, medical care, and affection. They utilize veterinary dietary supplements to address specific nutritional gaps in their pets' diets, ensuring they receive vital vitamins, minerals, and nutrients. For example, in October 2023, the American Pet Products Association, a US-based non-profit organization, reported that there were 86.9 million households in the US that owned a pet, accounting for 66% of households, up from 62% in 2022. Consequently, the increasing number of pet owners is contributing to the growth of the veterinary dietary supplements market moving forward.

Major companies in the veterinary dietary supplements market are concentrating on product innovation, particularly in wellness supplements, to offer reliable services to their customers. Wellness supplements are the primary line of pet supplements designed to enhance dogs' health and well-being and are available in five varieties. For example, in January 2023, Wellness Pet Company, a US-based pet food firm, launched Wellness Supplements, which includes five formulations: move health supplements, calm health supplements, shield health supplements, belly health supplements, and shine supplements. These supplements are made from high-quality ingredients and come in various delicious flavors, promoting healthy digestion, a robust immune system, seasonal allergy relief, and healthy skin and coat for dogs.

Key players in the veterinary dietary supplements market are focused on introducing innovative products to provide reliable services to their customers. For instance, in October 2023, Native Pet, a US-based food and nutrition company, launched The Daily. This all-in-one supplement serves as a science-backed, everyday solution for supporting dogs' health and wellness. The Daily is a powder supplement that can be sprinkled over food to enhance energy levels, skin and coat health, mobility, and gut health in dogs. This super supplement offers essential health benefits, featuring an 11-in-1 dog multivitamin with 12 active ingredients.

In September 2022, Royal DSM, a Netherlands-based company involved in veterinary dietary supplements, acquired Prodap for an undisclosed amount. This acquisition is intended to enhance Royal DSM's portfolio in veterinary dietary supplements and to develop digital solutions that will enable more targeted outreach to audiences through a smarter nutritional decision-making process utilizing artificial intelligence and other tools. Prodap is a Brazil-based company that specializes in veterinary dietary supplements.

Major companies operating in the veterinary dietary supplements market are C H Boehringer Sohn AG & Co KG, Virbac, Ark Naturals, Beaphar, FoodScience LLC, Nutri-Pet Research Inc., Canna Companion, Nestle S.A., Nutramax Laboratories Inc., Zydus Animal Health and Investments Limited, Krka d.d. Novo mesto, Animalcare Limited, Ourofino Saúde Animal, Eco Animal Health Group PLC, VetriScience Laboratories, Vetoquinol, Kyoritsu Seiyaku Corporation, Bayer Animal Health, Dechra Pharmaceuticals PLC, Heska Corporation, Mars Incorporated, Norbrook Laboratories Limited, Zoetis Inc., Bioiberica S.A.U., Bimeda Inc.

Asia-Pacific was the largest region in the veterinary dietary supplements market in 2024. The regions covered in the veterinary dietary supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the veterinary dietary supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Veterinary dietary supplements encompass highly nutritious animal products containing one or more nutrients or active elements like vitamins, minerals, botanicals (natural substances), and others. These supplements are designed to complement animal diets and function as complementary and alternative medicine (CAM), promoting health benefits and overall well-being in animals.

Key types of veterinary dietary supplements include omega-3 fatty acids, proteins and peptides, cannabidiol (CBD), multivitamins and minerals, probiotics and prebiotics, as well as other types like antioxidants. Omega-3 fatty acids, essential for bodily functions, offer various health advantages. These supplements are available in diverse dosage forms such as tablets, capsules, gummies, chewables, powders, liquids, and other forms like injectables and pastes. Distribution channels involve both online or e-commerce platforms and offline outlets. They are employed to support joint health, reduce stress or anxiety, improve digestive health, enhance energy and electrolytes, boost immunity, promote skin and coat health, and serve other applications related to kidney, urinary tract, liver, cardiovascular health, and weight management in animals.

The veterinary dietary supplements market research report is one of a series of new reports that provides veterinary dietary supplements market statistics, including veterinary dietary supplements industry global market size, regional shares, competitors with a veterinary dietary supplements market share, detailed veterinary dietary supplements market segments, market trends and opportunities, and any further data you may need to thrive in the veterinary dietary supplements industry. The veterinary dietary supplements market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The veterinary dietary supplements market consists of sales of vegetables, cereals, roots, acacia trees, olive seeds, and other types. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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