Digital Pet Care Products and Services Market Report 2025

The digital pet care products and services market size has grown strongly in recent years. It will grow from $96.52 billion in 2024 to $105.67 billion in 2025 at a compound annual growth rate (CAGR) of 9.5%. The growth in the historic period can be attributed to humanization of pets, increased awareness of pet health, convenience and accessibility, pet insurance and wellness programs, rising pet ownership.

The digital pet care products and services market size is expected to see rapid growth in the next few years. It will grow to $162.94 billion in 2029 at a compound annual growth rate (CAGR) of 11.4%. The growth in the forecast period can be attributed to telehealth and remote veterinary services, focus on mental health and well-being, subscription-based services, personalized nutrition solutions, focus on aging pet population, focus on pet fitness and exercise. Major trends in the forecast period include rise of smart pet products, mobile apps for pet care, IoT in pet tracking and monitoring, personalized pet health records, social media influence on pet trends,.

The growing trend of increased pet adoption is expected to be a significant driver for the digital pet care products and services market. Pet adoption, characterized by acquiring pets from shelters or rescues, has led to a rising demand for luxury pet care goods and services. According to the 2021-2022 American Pet Products Association (APPA) survey conducted by the Humane Society of the United States, 128.451 million U.S. households have pets, with 69 million (54%) owning at least one dog. This shift in pet ownership patterns is contributing to the surge in demand for digital solutions that cater to the well-being and safety of pets.

The anticipated growth of the digital pet care products and services market is further propelled by the increasing disposable income of individuals and households. Disposable income, defined as the amount available for spending and saving after deducting necessary taxes and other obligations, is positively correlated with higher expenditures on pet care. In May 2022, the Bureau of Economic Analysis reported a monthly climb of $113.4 billion (0.5%) in personal income in the United States. Disposable personal income (DPI) rose by $96.5 billion (0.5%) during the same period. This financial capacity enables individuals to allocate more funds to pet care supplies and services, fostering the growth of the digital pet care market.

Leading companies in the digital pet care products and services market are increasingly adopting AI-based solutions for pet care. For example, in July 2024, Wiggly, a US-based pet care firm, introduced an AI-driven pet care app. The app features an innovative AI chat function that provides users with access to a personal AI assistant tailored specifically for pet owners. This virtual pet care assistant offers personalized, expert guidance on various topics, including veterinary care, nutrition, behavior, and more. The chat feature allows clients to ask pet-related questions and receive prompt specialist advice.

Key players in the digital pet care products and services sector are creating innovative offerings, such as personalized pet care solutions, to attract a broader customer base, increase sales, and boost revenue. These personalized pet care solutions are designed to deliver customized experiences for pet owners based on their pets' specific needs and preferences. For instance, in March 2024, PetPace, a US-based pet care company, launched PetPace 2.0. This product is revolutionizing pet health with a cutting-edge, vet-grade AI-driven collar that improves the health and quality of life for pets through remote monitoring, giving pet owners peace of mind and helping to prevent unnecessary pain and suffering in dogs. This collar captures millions of data points and analytics, enabling it to effectively detect health issues and communicate them in near real-time. It is clinically validated by multiple studies and endorsed by leading universities.

In March 2023, Wiggles, a direct-to-consumer (D2C) preventive pet care brand based in India, successfully acquired Capt Zack for an undisclosed amount. This strategic acquisition is expected to enhance the offerings of both brands and facilitate Wiggles in expanding into new markets and categories within the pet care industry. The integration of supply chains, personnel, and workflows between the two businesses is anticipated to improve operational effectiveness and reduce costs. The combined business, with a larger customer base and a broader product range, aims to better meet the diverse needs of pet owners across India. Capt Zack, the acquired company, is an India-based digital pet care brand. The acquisition aligns with Wiggles' strategy to strengthen its position in the pet care market and provide a more comprehensive range of services to its customers.

Major companies operating in the digital pet care products and services market are Pet Plan Limited, Hartville Group Inc., PetFirst Healthcare LLC, Anicom Holdings Inc., Direct Line Insurance Group PLC, Trupanion Inc., Pethealth Inc., BabelBark Inc., Banfield Pet Hospital, Chewy Inc., Hill's Pet Nutrition Inc., PetSmart Inc., Supertails Inc., Wagmo Pet Insurance Agency Inc., Embrace Pet Insurance Agency LLC, Lemonade Insurance Company, American Society for the Prevention of Cruelty to Animals, Petco Animal Supplies Inc., Embark Veterinary Inc., Wisdom Health Genetics LLC, Whistle Labs Inc., AllTrails Inc., PetPlate Inc., BarkBox Inc., NomNomNow Inc., JustFoodForDogs LLC, The Farmer's Dog Inc., Petcube Inc., Pet Poison Helpline LLC, PetHonesty Inc., FitBark Inc., Pet Assure Corp., Petnostics LLC, Pretty Litter LLC, Sure Petcare Limited, Pawscout Inc.

North America was the largest region in the digital pet care products and services market in 2024. The regions covered in the digital pet care products and services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the digital pet care products and services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Digital pet care products and services encompass devices worn by pets to fulfill various purposes, including monitoring, control, medical diagnosis, safety, and security. These devices are designed to track information related to pets, such as activity levels, fitness, sleeping patterns, behavior, and steps. The collected data is then accessible through a companion app installed on the pet owner's smartphone.

The main types of digital pet care products and services include pet food, pet care products, and services. Pet food consists of animal feed intended for consumption by pets, with sources ranging from animal-based and plant-based to synthetic. These products cater to various animals, including dogs, cats, birds, fishes, and horses.

The digital pet care products and services market research report is one of a series of new reports that provides digital pet care products and services market statistics, including digital pet care products and services industry global market size, regional shares, competitors with a digital pet care products and services market share, detailed digital pet care products and services market segments, market trends and opportunities, and any further data you may need to thrive in the digital pet care products and services industry. This digital pet care products and services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The digital pet care products and services market consists of revenues earned by entities by providing pet grooming, e-pet care services, tele-health consultation services. The market value includes the value of related goods sold by the service provider or included within the service offering. The digital pet care products and services market also includes sales of smart toys, smart litter boxes which are used in providing digital pet care products and services. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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