Digital Pet Care Products and Services Global Market Report 2024

The global digital pet care products and services market has grown rapidly in recent years. It will grow from $88.34 billion in 2023 to $97.34 billion in 2024 at a compound annual growth rate (CAGR) of 10.2%. The growth observed in the historical period can be attributed to factors such as the humanization of pets, increased awareness of pet health, considerations of convenience and accessibility, the availability of pet insurance and wellness programs, and a general rise in pet ownership.

The global digital pet care products and services market is expected to see rapid growth in the next few years. It will grow to $147.16 billion in 2028 at a compound annual growth rate (CAGR) of 10.9%. The anticipated growth in the forecast period can be attributed to the adoption of telehealth and remote veterinary services, a heightened focus on mental health and well-being for pets, the popularity of subscription-based services, the introduction of personalized nutrition solutions, an increased focus on the aging pet population, and a growing emphasis on pet fitness and exercise. Major trends in the forecast period encompass the rise of smart pet products, the development of mobile apps for pet care, the integration of IoT in pet tracking and monitoring, the creation of personalized pet health records, and the influence of social media on pet trends.

The growing trend of increased pet adoption is expected to be a significant driver for the digital pet care products and services market. Pet adoption, characterized by acquiring pets from shelters or rescues, has led to a rising demand for luxury pet care goods and services. According to the 2021-2022 American Pet Products Association (APPA) survey conducted by the Humane Society of the United States, 128.451 million U.S. households have pets, with 69 million (54%) owning at least one dog. This shift in pet ownership patterns is contributing to the surge in demand for digital solutions that cater to the well-being and safety of pets.

The anticipated growth of the digital pet care products and services market is further propelled by the increasing disposable income of individuals and households. Disposable income, defined as the amount available for spending and saving after deducting necessary taxes and other obligations, is positively correlated with higher expenditures on pet care. In May 2022, the Bureau of Economic Analysis reported a monthly climb of $113.4 billion (0.5%) in personal income in the United States. Disposable personal income (DPI) rose by $96.5 billion (0.5%) during the same period. This financial capacity enables individuals to allocate more funds to pet care supplies and services, fostering the growth of the digital pet care market.

A key trend gaining traction in the digital pet care products and services market is the adoption of Internet of Things (IoT)-enabled technologies. Major industry players are integrating IoT technology into pet tracking devices, enabling seamless tracking of pets' activity and location for pet owners. An illustrative example is Nestle Purina Australia's introduction of Nestle Purina CHEKR in May 2021. This connected smart bowl, along with its accompanying app, utilizes Amazon Web Services (AWS) IoT analytics, AWS IoT core, and Apache Solr to connect devices to the cloud. By processing vast amounts of data points, these technologies deliver personalized food recommendations, showcasing the industry's embrace of IoT for enhanced pet care solutions.

Leading companies in the digital pet care products and services market are focusing on innovation to meet the needs of a growing customer base, drive sales, and increase revenue. A prominent trend is the development of personalized pet care solutions that cater to the unique needs and preferences of individual pets. For instance, Infosys Limited, an India-based IT services company, launched the Sentient Pet Care Expert solution in January 2021. This solution combines nutritional counseling, diagnostics, and probing to ensure the health of pets. Leveraging a combination of artificial intelligence (AI), machine learning (ML), Internet of Things (IoT), and real-time data analytics, the product facilitates omni-channel pet product and service purchases. The Infosys Sentient Pet Care Expert offers a contactless and individualized pet care experience, covering aspects such as grooming, training, and medical attention.

In March 2023, Wiggles, a direct-to-consumer (D2C) preventive pet care brand based in India, successfully acquired Capt Zack for an undisclosed amount. This strategic acquisition is expected to enhance the offerings of both brands and facilitate Wiggles in expanding into new markets and categories within the pet care industry. The integration of supply chains, personnel, and workflows between the two businesses is anticipated to improve operational effectiveness and reduce costs. The combined business, with a larger customer base and a broader product range, aims to better meet the diverse needs of pet owners across India. Capt Zack, the acquired company, is an India-based digital pet care brand. The acquisition aligns with Wiggles' strategy to strengthen its position in the pet care market and provide a more comprehensive range of services to its customers.

Major companies operating in the digital pet care products and services market report are Pet Plan Limited, Hartville Group Inc., PetFirst Healthcare LLC, Anicom Holdings Inc., Direct Line Insurance Group PLC, Trupanion Inc., Pethealth Inc., BabelBark Inc., Banfield Pet Hospital, Chewy Inc., Hill's Pet Nutrition Inc., PetSmart Inc., Supertails Inc., Wagmo Pet Insurance Agency Inc., Embrace Pet Insurance Agency LLC, Lemonade Insurance Company, American Society for the Prevention of Cruelty to Animals, Petco Animal Supplies Inc., Embark Veterinary Inc., Wisdom Health Genetics LLC, Whistle Labs Inc., AllTrails Inc., PetPlate Inc., BarkBox Inc., NomNomNow Inc., JustFoodForDogs LLC, The Farmer's Dog Inc., Petcube Inc., Pet Poison Helpline LLC, PetHonesty Inc., FitBark Inc., Pet Assure Corp., Petnostics LLC, Pretty Litter LLC, Sure Petcare Limited, and Pawscout Inc.

North America was the largest region in the digital pet care products and services market in 2023. The regions covered in the digital pet care products and services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the digital pet care products and services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The main types of digital pet care products and services include pet food, pet care products, and services. Pet food consists of animal feed intended for consumption by pets, with sources ranging from animal-based and plant-based to synthetic. These products cater to various animals, including dogs, cats, birds, fishes, and horses.

This report provides digital pet care products and services market statistics, including digital pet care products and services industry global market size, regional shares, competitors with a digital pet care products and services market share, detailed digital pet care products and services market segments, market trends and opportunities, and any further data you may need to thrive in the digital pet care products and services industry. This digital pet care products and services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The digital pet care products and services market consists of revenues earned by entities by providing pet grooming, e-pet care services, tele-health consultation services. The market value includes the value of related goods sold by the service provider or included within the service offering. The digital pet care products and services market also includes sales of smart toys, smart litter boxes which are used in providing digital pet care products and services. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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