Financial Analytics Market Report 2025

The financial analytics market size has grown rapidly in recent years. It will grow from $10.44 billion in 2024 to $11.56 billion in 2025 at a compound annual growth rate (CAGR) of 10.7%. The growth in the historic period can be attributed to data explosion in finance, regulatory compliance, demand for real-time insights, risk management needs, increased complexity in financial instruments, strategic decision-making.

The financial analytics market size is expected to see rapid growth in the next few years. It will grow to $18.25 billion in 2029 at a compound annual growth rate (CAGR) of 12.1%. The growth in the forecast period can be attributed to customer-centric approaches, globalization of financial markets, cybersecurity concerns, open banking initiatives. Major trends in the forecast period include advanced analytics and artificial intelligence (AI), cloud-based financial analytics solutions, use of big data analytics, personalization in financial services, blockchain and cryptocurrency analytics, employee productivity and efficiency.

The rise of big data is fueling growth in the financial analytics market. Big data refers to extensive and more complex data sets that are generated in increasing volumes from diverse sources. This emergence of big data in financial decision-making has given rise to solutions like financial analytics, which can manage vast amounts of data and deliver valuable insights. For example, in February 2024, data released by G2, a US-based software marketplace, revealed that a notable 92% of data administrators and IT professionals expect to implement generative AI in production by 2024. Additionally, nearly two-thirds of digital leaders believe that big data and analytics will be the primary technologies for gaining a competitive edge, while 82% of organizations with advanced data and analytics capabilities have seen positive year-over-year revenue growth over the past three years. Thus, the emergence of big data is propelling the growth of the financial analytics market.

The growing demand for e-commerce is projected to drive the expansion of the financial analytics market in the future. The e-commerce sector encompasses the buying and selling of goods and services online, involving transactions between businesses and consumers, as well as between businesses. Financial analytics provides e-commerce companies with essential insights and data-driven strategies, resulting in more efficient operations, increased profitability, and a competitive advantage. For example, in August 2023, data from the United States Census Bureau, a US-based government agency, indicated that the estimate for e-commerce in the second quarter of 2023 rose by 7.5% (or 1.4%) compared to the second quarter of 2022, while overall retail sales saw an increase of 0.6% (or 0.4%). Online stores accounted for 15.4% of all sales during the second quarter of 2023. Thus, the growing demand for e-commerce is fueling the growth of the financial analytics market.

The use of artificial intelligence (AI) in the financial sector is on the rise and has become a significant trend in the financial analytics market. Major players in financial analytics are integrating AI to enhance their competitive advantage. For example, in February 2022, Prophix, a Canada-based Corporate Performance Management (CPM) software company, introduced the industry's first virtual financial analyst - a virtual assistant powered by AI that utilizes natural language to enhance CPM effectiveness. Prophix's software is employed by finance teams in mid-sized firms to automate financial planning, budgeting, and forecasting. By automating these data-intensive and time-consuming tasks, finance professionals can focus on more strategic activities that significantly impact the company's bottom line. As a result, conversational AI and other advanced technologies are well-suited for the financial planning and analysis (FP&A) sector.

Major companies in the financial analytics market are concentrating on innovative products like finato to boost their revenues. The finato platform is designed to assist decision-makers and business analysts in performing comprehensive analyses across various business areas and identifying discrepancies between budgeted and actual figures. For example, in September 2023, Datamatics Global Services Limited, an India-based technology and business process outsourcing company, launched finato. This digitally enhanced package utilizes automation, analytics, mobility, machine learning, and artificial intelligence. The finato platform consolidates modules for procure to pay (P2P), order to cash (O2C), record to report (R2R), travel and expense (T&E), contract management, and financial planning & analysis (FP&A) into a single platform, catering specifically to the finance department. It addresses the needs of the forthcoming financial revolution and aligns with Datamatics' commitment to being 'deep in digital.' Finato remains adaptable to regulatory changes and efficiently manages multiple currencies and languages. Its core features, including intelligent automation and workflows, enable straight-through processing, enhancing both accuracy and efficiency.

In March 2022, SAP SE, a prominent Germany-based software corporation, acquired a majority stake in Taulia, with the specific financial details undisclosed. This strategic move amplifies SAP SE's business network and bolsters its suite of solutions. The acquisition aims to empower companies by facilitating enhanced financial flexibility and stability. Despite the acquisition, Taulia will continue operating as an independent entity within the SAP group, maintaining its own brand. Taulia, headquartered in the US, specializes in financial technology solutions. SAP SE's investment in Taulia aligns with its vision of broadening its offerings and expertise, leveraging Taulia's capabilities to further augment SAP's suite of solutions and deliver innovative financial technology services to businesses worldwide.

Major companies operating in the financial analytics market are Alteryx Inc., Infor Inc., Domo Inc., Fair Isaac Corporation, GoodData Corporation, International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, Rosslyn Data Technologies PLC, SAP SE, SAS Institute Inc., Teradata Corporation, TIBCO Software Inc., RIB Datapine GmbH, Salesforce Inc., Deloitte Touche Tohmatsu Limited, Hitachi Vantara Corporation, Databricks Inc., SparkCognition Inc., Fraud.net Inc., Ecolytiq GmbH, Elementus, MindBridge Analytics Inc., Moody's Corporation, Ellevest.

North America was the largest region in the financial analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the financial analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the financial analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Financial analytics revolves around generating specialized analyses to address specific queries and steer business strategies with reliable, data-backed insights. It's instrumental in understanding intricate financial landscapes and predicting future financial scenarios. Among the most widely used tools for financial analysis are Excel, PowerPoint, and Word, aiding in the creation of financial models, reports, and presentations for senior management or clientele.

The primary components of financial analytics encompass solutions and services. Financial analytics solutions leverage analytical tools to generate data and enhance decision-making, thereby optimizing sales and overall performance. These tools play a crucial role in evaluating and enhancing the financial performance of entities, improving productivity and operational efficiency. Deployment modes for financial analytics span on-premise and cloud-based setups, catering to large enterprises and small to medium-sized enterprises, respectively. These solutions are applied across various domains including wealth management, governance, risk and compliance management, financial forecasting and budgeting, customer management, transaction monitoring, stock management, and more, spanning industries such as BFSI, IT and telecom, manufacturing, retail and e-commerce, government, healthcare, and others.

The financial analytics market research report is one of a series of new reports that provides financial analytics market statistics, including financial analytics industry global market size, regional shares, competitors with a financial analytics market share, detailed financial analytics market segments, market trends and opportunities, and any further data you may need to thrive in the financial analytics industry. This financial analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The financial analytics market consists of revenues earned by entities by providing financial function analytics and financial market analytics services. The market value includes the value of related goods sold by the service provider or included within the service offering. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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