Video Encoders Global Market Report 2024

The global video encoders market has grown strongly in recent years. It will grow from $2.43 billion in 2023 to $2.56 billion in 2024 at a compound annual growth rate (CAGR) of 5.4%. The growth observed in the historical period can be primarily attributed to several factors, including the transition from analog to digital broadcasting, the rising penetration of the internet, increased consumption of video content on mobile devices, the expansion of video conferencing technologies, the evolution within the broadcasting industry, and the broader expansion of security and surveillance systems. These elements collectively contributed to the advancements and expansion in the realm of video technologies during that time.

The global video encoders market is expected to see strong growth in the next few years. It will grow to $3.24 billion in 2028 at a compound annual growth rate (CAGR) of 6.0%. The projected expansion during the forecast period stems from factors such as the widespread adoption of multi-channel broadcasting, seamless integration with content delivery networks (CDNs), the rapid surge of virtual events, improved video analytics, and the advancement of interactive and immersive broadcasting. Noteworthy trends expected in this period involve the shift towards high-efficiency video compression standards, the increasing prevalence of IP-based video surveillance, the incorporation of artificial intelligence (AI), the prevalence of cloud-based video encoding services, the growing demand for low-latency streaming, the support for 4K and higher resolutions, as well as a focus on open standards and interoperability.

The expansion of the user base on video streaming platforms worldwide is a significant factor contributing to the anticipated growth of the video encoders market. Video streaming platforms, where users can access TV series, movies, and other streaming media on demand, rely on video encoders to convert raw video files into digital formats, ensuring smooth playback. As indicated by Cisco Systems Inc., a multinational technology company based in the United States, live video is projected to grow by 15 times in 2022, constituting a 17% share of all internet traffic. This surge in the user base of video streaming platforms is a driving force behind the increasing demand for video encoders in the market.

The escalating demand in the residential sector is poised to drive the growth of the video encoders market. The residential sector, focused on housing for individuals and families, can benefit significantly from video encoders as a valuable tool for enhancing home security, convenience, and overall quality of life. Video encoders provide efficient and cost-effective solutions for video surveillance and monitoring in residential settings. For instance, according to the United States Census Bureau's data in October 2023, the number of privately owned housing units approved by building permits in February reached 1,524,000 on a seasonally adjusted yearly basis, marking a 13.8% increase from the corrected January rate of 1,339,000. This growth in the residential sector's demand is a key driver for the video encoders market.

Technological innovation emerges as a prominent trend in the video encoders market, with major companies actively pursuing advancements to fortify their market positions. A notable example is the initiative by WISI Group, a German-based company specializing in carrier-grade video technologies. In July 2022, WISI Group launched GT35 HDMI and GT36 SDI/AV, new encoder modules for the Tangram Video Platform. These modules enable operators to seamlessly add local programming to TV lineups at hospitality and edge locations without the need for additional hardware. The Tangram Video Platform is a modular and adaptable technology designed for IP video transmission to hotel and business sites, supporting network upgrades and bandwidth optimization. It transforms IP streams to QAM or Analog at edge locations, with optional decryption and re-encryption, catering to diverse site needs and preserving existing infrastructure. This focus on technological innovation is a key driver for the growth of the video encoders market.

Major players in the video encoders market are strategically focusing on innovative products, specifically high-definition video encoders, to drive revenue growth in their market segment. These high-definition video encoder and streaming solutions are designed to cater to various professional video applications, spanning broadcasting, live streaming, video conferencing, surveillance, and more. For instance, Kiloview Information Technology Co. Ltd., a China-based technology company specializing in video-over-IP solutions, launched the kiloview E3 in January 2023. The kiloview E3 is a high-definition video encoder that facilitates simultaneous H.265 and H.264 encoding of HDMI and 3G-SDI video. It supports video input and loop over HDMI up to 4K P30 and 3G-SDI up to 1080 P60. The upgraded chipset of the E3 allows for the transmission of content to up to 16 destinations simultaneously at a bit rate of up to 100 Mbps. The versatility of the kiloview E3 extends to its ability to encode video inputs from either the 3G-SDI or HDMI port, with options for mixing into a single output in Picture-in-Picture (PIP) or Picture-by-Picture (PBP) mode. Moreover, it can transmit content up to 1080p60 from both HDMI and 3G-SDI ports simultaneously for a single transmission. This innovative product showcases the commitment to delivering advanced solutions in the high-definition video encoding space.

In a strategic move in May 2022, Telestream, a US-based portfolio company of Genstar Capital, bolstered its presence in the video encoders market by acquiring Encoding.com for an undisclosed amount. This acquisition enhances Telestream's capabilities by leveraging the advantages of elasticity, parallel processing, and scalability provided by cloud infrastructure. Encoding.com, a US-based company specializing in cloud video media processing and video encoding, caters to broadcasters, streaming services, and corporate video customers globally. This strategic acquisition aligns with Telestream's objectives to expand its offerings and strengthen its position in the evolving landscape of video encoding solutions.

Major companies operating in the video encoders market report are Hangzhou Hikvision Digital Technology Co. Ltd., VITEC SA, Harmonic Inc., Motorola Solutions Inc., Cisco Systems Inc., Axis Communications AB, CommScope Holding Company Inc., Zhejiang Dahua Technology Co.Ltd., Telefonaktiebolaget LM Ericsson, ACTi Corporation, Ateme S.A., Beamr Imaging Ltd., Bosch Security Systems Inc., Teleste Oyj, ViDiCore GmbH, Bitmovin Inc., Open Broadcaster Software, Telairity Semiconductor Inc., Noorsat Co., Primecom Technologies LLC, Z3 Technology LLC, Teradek LLC, Haivision Systems Inc., Blackmagic Design Pty Ltd., AJA Video Systems Inc., Matrox Graphics Inc., Osprey by Vario Systems Inc., NewTek Inc., Streambox Inc., Wowza Media Systems LLC, Telestream LLC, Elemental Technologies Inc., Digital Rapids Corp., Imagine Communications Corp., Envivio Inc., Adtec Digital LLC, Cobalt Digital Inc., Antrica Ltd.

Asia-Pacific was the largest region in the video encoders market in 2023. The regions covered in the video encoders market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the video encoders market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Video encoders come in different types, including standalone and rack-mounted variants. Standalone video encoders are capable of simultaneous streaming, encoding, decoding, and recording of audio/video content. They are available in various channel configurations such as 1-channel, 2-channels, 4-channels, 8-channels, 16-channels, and configurations with more than 16 channels. These video encoders find applications across diverse sectors like broadcasting, retail, transportation, residential setups, institutional environments, military and defense applications, and various other industries.

This report provides video encoders market statistics, including video encoders industry global market size, regional shares, competitors with video encoders market share, detailed video encoders market segments, market trends, and opportunities, and any further data you may need to thrive in the video encoders industry. This video encoders market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The video encoder market consists of sales of software encoders and hardware encoders. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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