The global video encoder market is expected to grow at a compound annual growth rate of 3.95% over the forecast period to reach a market size of US$2.067 billion in 2030, from US$1.704 billion in 2025.
A video encoder converts an analog video signal into a digital signal so that it can be sent to a decoder for viewing. The encoders are attached to a device, for example, to a video camera, and the streams are over an IP-based network such as the internet, intranet, LAN, etc., where consumers can see a live image or video from any web browser. There are many video encoders - 1 channel, 2 channels, 4 channels, 8 channels, 16 channels, and above, as they are mostly classified into single-channel encoders and multiple-channel encoders. Video encoders primarily have enabled online video viewing.
Encoding video makes live streaming possible because it lowers the bandwidth that would be necessary if the uncompressed video were transmitted. In addition, video encoding allows to conversion of the type of video file so that it can be sent to a variety of devices such as mobile phones,laptops, tablets, and so on. The high digitalization along with its worldwide technology saturation, is considered the key driving factor for the global video encoder market, which is predicted to be high by increasingly incorporating cloud-based software and cloud streaming.
Video encoders, which are usually used for broadcasting and surveillance applications, can signal other broadcasters over a number of networks to manage the frame-rate content in video production as opposed to streaming all video over just one channel. Encoders are used in surveillance for security purposes by digitizing video footage and allowing large amounts of data to be stored even in limited space.
With the emerging growth of an OTT platform, the global video encoder market is predicted to experience significant benefits. The increasing viewership of people indulging in OTT platforms such as Netflix, Amazon Prime, Hotstar, and others is likely to contribute to the video encodermarket growth in the coming years. OTT content comprises audio-visual content sources, including movies and series directly viewable on gadgets like mobile, television, tablets, laptops, etc. As per the IBEF, India's video OTT space has the tag of a $1.8 billion revenue generator in 2022, and according to predictions, it will grow to twice that by 2027 with the increase in viewership from online OTT platforms which is dominated byAmazon Prime Video, Disney+ Hotstar, andNetflix.
The market for OTT is potentially growing along with a very healthy viewer graph. Digital consumption has sprung expansion with the best numbers achieved so far. Moreover, the rise in the number of latest and new product launches about video encoders by major market entities propelled the overall growth of the market in the following years. Forexample,in July 2024, AllegroDVT leading provider of video encoding and decoding semiconductor IP solutions-launched its E320 Video Encoder IP, compatible with the recently introduced VVC/H.266 codec. The nature of the VVC codec concerns a variety of video applications developed by the Joint Video Experts Team (JVET), including mobile telephony, VOD, broadcasting, OTT streaming, video conferencing, screen content, 360-degree, and various scalability coding offerings. The E320 video encoder IP is ready to meet the industry gaps as per resolution, bitrates, and latency.
North America holds a significant share of the global video encoder market, due to early technology adoption with a strong presence of technology industries, thriving media, and entertainment industry, as well as government initiatives. The growing adoption of new technologies has made the region have a strong infrastructure and workforce in the area of video encoding.
In addition, an extremely high demand for quality video content is causing the deployment of advanced solutions catering to video encoding in the region. Various activities to boost government initiatives in broadband infrastructure and digital media are also an added factor that fuels and strengthens the growth of the video encoder market in the region.
A video encoder converts an analog video signal into a digital signal so that it can be sent to a decoder for viewing. The encoders are attached to a device, for example, to a video camera, and the streams are over an IP-based network such as the internet, intranet, LAN, etc., where consumers can see a live image or video from any web browser. There are many video encoders - 1 channel, 2 channels, 4 channels, 8 channels, 16 channels, and above, as they are mostly classified into single-channel encoders and multiple-channel encoders. Video encoders primarily have enabled online video viewing.
Encoding video makes live streaming possible because it lowers the bandwidth that would be necessary if the uncompressed video were transmitted. In addition, video encoding allows to conversion of the type of video file so that it can be sent to a variety of devices such as mobile phones,laptops, tablets, and so on. The high digitalization along with its worldwide technology saturation, is considered the key driving factor for the global video encoder market, which is predicted to be high by increasingly incorporating cloud-based software and cloud streaming.
Video encoders, which are usually used for broadcasting and surveillance applications, can signal other broadcasters over a number of networks to manage the frame-rate content in video production as opposed to streaming all video over just one channel. Encoders are used in surveillance for security purposes by digitizing video footage and allowing large amounts of data to be stored even in limited space.
Global video encoder market drivers:
Increasing OTT services are expected to play a key role in the development of the global video encoder market.With the emerging growth of an OTT platform, the global video encoder market is predicted to experience significant benefits. The increasing viewership of people indulging in OTT platforms such as Netflix, Amazon Prime, Hotstar, and others is likely to contribute to the video encodermarket growth in the coming years. OTT content comprises audio-visual content sources, including movies and series directly viewable on gadgets like mobile, television, tablets, laptops, etc. As per the IBEF, India's video OTT space has the tag of a $1.8 billion revenue generator in 2022, and according to predictions, it will grow to twice that by 2027 with the increase in viewership from online OTT platforms which is dominated byAmazon Prime Video, Disney+ Hotstar, andNetflix.
The market for OTT is potentially growing along with a very healthy viewer graph. Digital consumption has sprung expansion with the best numbers achieved so far. Moreover, the rise in the number of latest and new product launches about video encoders by major market entities propelled the overall growth of the market in the following years. Forexample,in July 2024, AllegroDVT leading provider of video encoding and decoding semiconductor IP solutions-launched its E320 Video Encoder IP, compatible with the recently introduced VVC/H.266 codec. The nature of the VVC codec concerns a variety of video applications developed by the Joint Video Experts Team (JVET), including mobile telephony, VOD, broadcasting, OTT streaming, video conferencing, screen content, 360-degree, and various scalability coding offerings. The E320 video encoder IP is ready to meet the industry gaps as per resolution, bitrates, and latency.
Global video encoder market geographical outlooks:
North America to hold significant shares of theglobal video encoder market.North America holds a significant share of the global video encoder market, due to early technology adoption with a strong presence of technology industries, thriving media, and entertainment industry, as well as government initiatives. The growing adoption of new technologies has made the region have a strong infrastructure and workforce in the area of video encoding.
In addition, an extremely high demand for quality video content is causing the deployment of advanced solutions catering to video encoding in the region. Various activities to boost government initiatives in broadband infrastructure and digital media are also an added factor that fuels and strengthens the growth of the video encoder market in the region.
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Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive IntelligenceReport Coverage:
- Historical data & forecasts from 2022 to 2030
- Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, Customer Behaviour, and Trend Analysis
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- Revenue Growth and Forecast Assessment of segments and regions including countries
- Company Profiling (Strategies, Products, Financial Information, and Key Developments among others)
The global video encoder market is segmented and analyzed as below:
By Type
- Rack Mounted
- Standalone
- Others
By Channel
- Single Channel
- Multi-Channel
By Application
- Broadcasting
- Surveillance
By Geography
- North America
- South America
- Europe
- Middle East and Africa
- Asia-Pacific
Table of Contents
1. INTRODUCTION
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
5. GLOBAL VIDEO ENCODER MARKET BY TYPE
6. GLOBAL VIDEO ENCODER MARKET BY CHANNEL
7. GLOBAL VIDEO ENCODER MARKET BY APPLICATION
8. GLOBAL VIDEO ENCODER MARKET BY GEOGRAPHY
9. COMPETITIVE ENVIRONMENT AND ANALYSIS
10. COMPANY PROFILES
Companies Mentioned
- Bitmovin Inc.
- Hikvision
- IRIS.TV
- Telestream
- Pelco Corporate
- Axis Communications
- Biamp System
- CISCO
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 131 |
| Published | December 2024 |
| Forecast Period | 2025 - 2030 |
| Estimated Market Value ( USD | $ 1.7 Billion |
| Forecasted Market Value ( USD | $ 2.07 Billion |
| Compound Annual Growth Rate | 3.9% |
| Regions Covered | Global |
| No. of Companies Mentioned | 8 |
