Digital Intelligence Platform Market Report 2025

The digital intelligence platform market size has grown rapidly in recent years. It will grow from $17.99 billion in 2024 to $21.22 billion in 2025 at a compound annual growth rate (CAGR) of 17.9%. The growth in the historic period can be attributed to data explosion, growing online presence, evolving customer expectations, regulatory compliance, social media impact, demand for competitive insights, strategic marketing investments.

The digital intelligence platform market size is expected to see exponential growth in the next few years. It will grow to $44.4 billion in 2029 at a compound annual growth rate (CAGR) of 20.3%. The growth in the forecast period can be attributed to greater emphasis on privacy, continuous monitoring for compliance, customization for industry-specific needs, augmented analytics adoption, focus on actionable insights. Major trends in the forecast period include real-time analytics, cybersecurity and data privacy, cloud computing adoption, automation and intelligent process automation (IPA), collaborative and open ecosystems.

The rising adoption of mobile devices is expected to fuel the growth of the digital intelligence platform market in the coming years. Mobile devices, such as smartphones and tablets, are portable electronic devices designed for wireless communication, internet access, and various computing tasks while on the move. The popularity of mobile devices is increasing due to their growing affordability, enhanced connectivity, and the rising demand for convenient access to communication, information, and services. Digital intelligence platforms are advantageous for mobile devices as they improve user experience through personalized content, facilitate data-driven insights for better decision-making, and allow for efficient management of resources and applications in real time. For example, in February 2023, a report from Uswitch Limited, a UK-based online and telephone comparison service, indicated that there were 71.8 million active mobile connections in 2022, marking a 3.8% increase from 2021. By 2025, it is projected that there will be 68.3 million people living in the UK, with 95% of them owning smartphones. Therefore, the growing adoption of mobile devices is a key driver for the digital intelligence platform market.

The increasing adoption of Internet of Things (IoT) devices is expected to further accelerate the growth of the digital intelligence platform market. IoT devices are physical objects embedded with sensors, software, and connectivity capabilities to collect and exchange data over the internet. The seamless integration of IoT technology with digital intelligence platforms enables businesses to utilize real-time data from various sources, facilitating advanced analytics, predictive modeling, and improved decision-making. The continuous stream of data from IoT devices enhances the functionality of digital intelligence platforms, leading to a more comprehensive understanding of customer behavior, operational processes, and market trends. This synergy is driving the evolution of digital intelligence platforms, making them essential tools for businesses looking to harness the full potential of a data-driven digital landscape. For instance, in April 2022, a report published by CRO Forum 2022, a Netherlands-based high-level discussion group of risk managers, projected that the number of IoT devices would reach 24.1 billion by 2030. Additionally, in March 2023, Exploding Topics, a U.S.-based online platform that provides insights into emerging and trending topics, estimated that there would be 25.4 billion IoT devices by 2030. Thus, the increasing adoption of IoT devices is propelling the growth of the digital intelligence platform market.

Leading companies in the digital intelligence platform market are concentrating on innovative solutions, such as entity enrichment and attribution tools, to deliver dependable services to their clients. These tools enhance data within digital intelligence platforms by adding context and attributes to entities, thereby enabling deeper insights and analyses. For example, in December 2022, Chorus Intelligence Ltd., a U.S.-based software firm, launched the Chorus Intelligence Suite (CIS). This digital intelligence platform offers advanced data search, analysis, cleansing, and evidence enrichment tools all through a single platform, dashboard, and login. Designed to simplify data management for law enforcement, financial and corporate institutions, and government agencies, the Chorus Intelligence Suite (CIS) allows users to perform federated searches and enrich data, enabling them to query any entity and conduct bulk searches across internal files, consented data, and over 200 social media platforms.

Key players in the digital intelligence platform market are also focusing on leveraging generative artificial intelligence (AI) to provide reliable services to their clients. Generative AI creates new content or outputs, such as images, text, or music, by learning from existing data patterns. For instance, in November 2023, Genzeon, a U.S.-based technology firm, introduced HIP One, a secure intelligence platform tailored for the healthcare sector. Powered by Generative AI (GenAI), HIP One enhances business optimization by providing immediate access to relevant data. This cloud-based platform delivers advanced data search, analysis, and cleansing tools through a unified platform, dashboard, and login, assisting analysts, investigators, and healthcare professionals with data cleansing, analysis, search, and entity enrichment capabilities.

In July 2024, Similarweb, an Israel-based digital intelligence company, acquired 42matters for an undisclosed sum. This acquisition enhances the app intelligence offering, providing improved insights for app owners. It enables them to compare their app performance against competitors and gain a deeper understanding of user engagement and technology stacks. Consequently, app owners can refine their app distribution, marketing strategies, and development roadmaps. 42matters is a Switzerland-based provider of digital intelligence platforms.

Major companies operating in the digital intelligence platform market are Adobe Systems Inc., SAS Institute Inc., Google LLC, Evergage Inc., Mixpanel Inc., Webtrekk GmbH, New Relic Inc. ASA, Localytics Limited, International Business Machines Corporation, Cxense ASA, SAP SE, Upland Software Inc., Facebook Inc., Salesforce.com Inc., Optimizely Inc., Oracle Corporation, AlphaSense Inc., Vectra AI Inc., Databricks Inc., Abnormal Security Corp., Ambu A/S.

North America was the largest region in the digital intelligence platform market in 2024. The regions covered in the digital intelligence platform market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the digital intelligence platform market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Digital intelligence platforms are systems and applications designed to transform client digital usage data into meaningful insights. These platforms are instrumental in acquiring various insights by analyzing data from digital sources, allowing users to analyze customer behavior across websites, mobile sites, or mobile apps. The data gathered can be leveraged to tailor interactions with users, regardless of when, where, or how they connect.

The main components of a digital intelligence platform include data management, analytics, performance monitoring tools, and engagement optimization. Data management involves the process of gathering, storing, and utilizing data in a cost-effective, efficient, and secure manner. These platforms cater to various enterprise types, including small, medium-sized, and large enterprises, utilizing multiple touchpoints such as web, email, mobile, social media, company websites, kiosks, and point-of-sale (POS). Industries benefiting from digital intelligence platforms encompass manufacturing, travel and tourism, media and entertainment, retail and e-commerce, IT and telecommunications, healthcare and life sciences, and others.

The digital intelligence platform market research report is one of a series of new reports that provides digital intelligence platform market statistics, including digital intelligence platform industry, global digital intelligence platform market size, regional shares, competitors with a digital intelligence platform market share, detailed digital intelligence platform market segments, market trends and opportunities, and any further data you may need to thrive in the digital intelligence platform industry. This anomaly detection market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The digital intelligence platform market includes revenues earned by entities by digital forensic investigations, forensic network, mobile investigation, data tracking and capture development. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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