Digital Intelligence Platform Global Market Report 2024

The global digital intelligence platform market has grown rapidly in recent years. It will grow from $15.42 billion in 2023 to $18.37 billion in 2024 at a compound annual growth rate (CAGR) of 19.1%. The growth observed in the historical period can be attributed to factors such as the explosion of data, the increasing online presence of businesses, evolving customer expectations, adherence to regulatory compliance, the impact of social media, the demand for competitive insights, and strategic investments in marketing.

The global digital intelligence platform market is expected to see rapid growth in the next few years. It will grow to $36.72 billion in 2028 at a compound annual growth rate (CAGR) of 18.9%. The anticipated growth in the forecast period can be attributed to a greater emphasis on privacy, continuous monitoring for compliance, customization for industry-specific needs, the adoption of augmented analytics, and a focus on actionable insights. Major trends in the forecast period encompass real-time analytics, heightened attention to cybersecurity and data privacy, increased adoption of cloud computing, automation, and the integration of intelligent process automation (IPA), as well as the development of collaborative and open ecosystems.

The digital intelligence platform (DIP) market is experiencing significant growth due to the rising demand for mobile applications. Mobile apps, designed for smartphones and tablets, have become integral to users' daily lives, and businesses are increasingly investing in dedicated applications for various use cases. Users' reliance on mobile apps results in vast amounts of user data, and digital intelligence platforms leverage this data to provide valuable insights for businesses. These insights include information on user engagement, customer preferences, and emerging trends. For example, in 2021, US users spent $8.5 billion on subscriptions for the top 100 non-game mobile apps. As the demand for mobile applications continues to grow, the digital intelligence platform market is expected to benefit from the increased need for data-driven insights.

The digital intelligence platform market is poised for growth with the increasing adoption of Internet of Things (IoT) devices. IoT devices, embedded with sensors and connectivity features, generate real-time data that can be utilized by digital intelligence platforms for advanced analytics and predictive modeling. This integration enables businesses to gain a comprehensive understanding of customer behavior, operational processes, and market trends. Projections suggest a substantial increase in the number of IoT devices, reaching 24.1 billion by 2030. The continuous influx of data from these devices enhances the capabilities of digital intelligence platforms, making them indispensable for businesses seeking to leverage data-driven insights in the evolving digital landscape.

Major players in the digital intelligence platform market are focusing on innovation, particularly in the development of entity enrichment and attribution tools. These tools enhance data by adding context and attributes to entities, allowing for deeper insights and analysis. For instance, Chorus Intelligence Ltd launched the Chorus Intelligence Suite (CIS), a digital intelligence platform that simplifies data for law enforcement, financial institutions, and government agencies. The suite includes federated search and enrichment features, empowering users with advanced tools for entity enrichment and attribution. This innovation reflects a commitment to providing reliable and advanced services to customers in the digital intelligence space.

Leading companies in the digital intelligence platform market are leveraging generative artificial intelligence (AI) to enhance their service offerings. Generative AI creates new content or outputs based on patterns learned from existing data. For example, Genzeon introduced HIP One, a secure intelligence platform designed for the healthcare industry. HIP One, powered by Generative AI (GenAI), provides immediate access to relevant data, offering advanced search, analysis, and cleansing tools. By incorporating generative AI, digital intelligence platforms can improve business optimization and assist professionals in data cleansing, analysis, search, and entity enrichment. This adoption of advanced technologies underscores the industry's commitment to providing cutting-edge solutions to meet the evolving needs of customers, particularly in the healthcare sector.

In November 2021, QuestionPro, a US-based online survey software company, successfully acquired Bryght AI for an undisclosed amount. This strategic acquisition is geared towards enhancing QuestionPro's capabilities by incorporating conversational analytics. The aim is to empower QuestionPro's customers with a deeper understanding of their audience's needs and preferences. Bryght AI, the acquired company, is a US-based provider specializing in conversational intelligence and scoring platforms. This acquisition aligns with QuestionPro's commitment to providing comprehensive solutions and leveraging advanced technologies to enrich the insights available to its user base.

Major companies operating in the digital intelligence platform market report are Adobe Systems Inc., SAS Institute Inc., Google LLC, Evergage Inc., Mixpanel Inc., Webtrekk GmbH, New Relic Inc. ASA, Localytics Limited, International Business Machines Corporation, Cxense ASA, SAP SE, Upland Software Inc., Facebook Inc., Salesforce.com Inc., Optimizely Inc., Oracle Corporation, AlphaSense Inc., Vectra AI Inc., Databricks Inc., Insitro Inc., Abnormal Security Corp., Ambu A/S, Atom Medical Corp., Becton, Dickinson and Company, Carl Zeiss AG, DxNow Inc., Esco Micro Pte. Ltd., Fisher & Paykel Healthcare Limited, FUJIFILM Irvine Scientific Inc., Genea Biomedx UK Ltd., Gynotec B.V., Hamilton Thorne Ltd., IHMedical A/S, Inspiration Healthcare Group PLC, InVitroCare Inc., Koninklijke Philips NV, Masimo Corp., MedGyn Products Inc., Natus Medical Incorporated, Phoenix Medical Systems (P) Ltd., Rocket Medical PLC, SAR Healthline Pvt. Ltd., Thermo Fisher Scientific Inc., Utah Medical Products Inc., Vyaire Medical Inc., Vitro life Ltd.

North America was the largest region in the digital intelligence platform market in 2023. The regions covered in the digital intelligence platform market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the digital intelligence platform market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The main components of a digital intelligence platform include data management, analytics, performance monitoring tools, and engagement optimization. Data management involves the process of gathering, storing, and utilizing data in a cost-effective, efficient, and secure manner. These platforms cater to various enterprise types, including small, medium-sized, and large enterprises, utilizing multiple touchpoints such as web, email, mobile, social media, company websites, kiosks, and point-of-sale (POS). Industries benefiting from digital intelligence platforms encompass manufacturing, travel and tourism, media and entertainment, retail and e-commerce, IT and telecommunications, healthcare and life sciences, and others.

This report provides digital intelligence platform market statistics, including digital intelligence platform industry, global digital intelligence platform market size, regional shares, competitors with a digital intelligence platform market share, detailed digital intelligence platform market segments, market trends and opportunities, and any further data you may need to thrive in the digital intelligence platform industry. This anomaly detection market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The digital intelligence platform market includes revenues earned by entities by digital forensic investigations, forensic network, mobile investigation, data tracking and capture development. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products


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