Fillings and Toppings Global Market Report 2024

The global fillings and toppings market has grown strongly in recent years. It will grow from $13.28 billion in 2023 to $14.21 billion in 2024 at a compound annual growth rate (CAGR) of 7.0%. Historical growth can be attributed to the success of limited editions and seasonal offerings, innovative marketing strategies, the evolution of packaging, the rise of plant-based options, and a focus on convenience in product offerings.

The global fillings and toppings market is expected to see strong growth in the next few years. It will grow to $19.08 billion in 2028 at a compound annual growth rate (CAGR) of 7.6%. The expected growth in the forecast period is driven by health and wellness trends, an increased exploration of flavors, the movement towards clean labeling, the surge in the plant-based revolution, and the focus on customization and personalization in products. Major trends anticipated during this period include the digitalization of marketing efforts, collaborations leading to limited edition products, innovations in packaging, strategies aimed at reducing sugar content, and the integration of functional ingredients in food and beverages.

The rapid expansion of the confectionery and bakery industry is driving the fillings and toppings market. These components significantly enhance the taste, flavor, and visual appeal of confectionery and bakery products. Agriculture and Agri-Food Canada reported a global retail sales increase from $407.2 billion in 2021 to $425.7 billion in 2022 for baked goods. This substantial growth in the confectionery and bakery industry is a key driver of the fillings and toppings market.

The surge in e-commerce and online food delivery platforms is expected to propel the fillings and toppings market. These platforms offer convenience, customization, and global exposure, enabling businesses to showcase unique fillings and toppings, cater to changing consumer preferences, and drive direct-to-consumer sales. Zomato Ltd. reported a significant increase of 124% in fulfilled orders to 535 million in fiscal year 2022 compared to FY21. This surge signifies the growing impact of online channels, driving demand for premium and customized fillings and toppings.

Major players in the fillings and toppings market are developing new flavors to maintain their market presence. For instance, in October 2022, Puratos, a Belgium-based food products manufacturer, launched a range of colored and flavored compound and compound fillings. This series includes Carat Cover Classic for coating, ganache, and enrobing, offering flavors like Mango, Strawberry, Orange, and Pineapple. The Carat Supercrem range presents smooth flavors such as Mango, Strawberry, Orange, and others suitable for cookies, donuts, mousse cups, and pralines, emphasizing versatility and diverse applications.

Leading companies in the fillings and toppings market are focusing on natural toppings to maintain their market position. For instance, in June 2023, Hormel Foods Corporation, a US-based food processing company, introduced four new bacon toppings products under the Hormel Black Label brand. These offerings, including cherrywood and pecanwood real bacon crumbles, real chopped bacon, and single-serve real bacon bits, are made from 100% bacon. The cherrywood and pecanwood real bacon crumbles, available in 3 oz. resealable pouches, contain 40% less fat than pan-fried bacon, offering consumers versatility and premium flavors with natural ingredients.

In May 2022, Puratos, a pioneering food ingredients manufacturer headquartered in Belgium, completed the acquisition of Give Konfekture for an undisclosed sum. This strategic union amalgamates the production and product development capabilities of both entities, fostering increased opportunities and enhanced customer service. Give Konfekture, based in Denmark, specializes in the manufacturing of fruit fillings and jams. Through this acquisition, Puratos aims to leverage Give Konfekture's expertise and offerings, enhancing its own capabilities in developing innovative food ingredients. The collaboration enables the combined entity to offer a wider range of high-quality products while leveraging synergies to better cater to customer needs and foster continued growth in the food ingredients market.

Major companies operating in the fillings and toppings market report are Cargill Incorporated, Tate & Lyle PLC, AAK AB, Zentis GmbH & Co. KG, Archer Daniels Midland Company, Barry Callebaut AG, Associated British Foods PLC, AGRANA Beteiligungs-AG, Ashland Global Holdings Inc., Bake'n Joy Foods Inc., Olam International Limited, Ingredion Incorporated, Hanan Products Co. Inc., PreGel S.p.A., Stewart Ingredient Systems Inc., Kerry Group PLC, Taura Natural Ingredients Limited, Dawn Food Products Inc., WILD Flavors and Specialty Ingredients Inc., Puratos Group NV, Sensient Technologies Corporation, The Hershey Company, The Kraft Heinz Company, The Schwan Food Company, Fruit Fillings Inc., Wawona Frozen Foods, General Mills Inc., Nestle S.A., Hormel Foods Corporation, and J.M. Smucker Company.

Europe was the largest region in the fillings and toppings market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the fillings and toppings market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the fillings and toppings market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

These components encompass a range of varieties, such as fondants, creams, syrups, pastes, variegates, sprinkles, fruits, and nuts. Fondants, for instance, are creamy mixtures of sugar, water, and assorted flavors that yield a thick, smooth cream. They come in flavors like fruits, chocolates, vanilla, nuts, caramel, and others. These fillings and toppings manifest in diverse forms including solid, liquid, gel, and foam, strategically applied across bakery items, confectionery, dairy products, frozen desserts, beverages, and convenience food for an enhanced gustatory and visual experience.

This report provides fillings and toppings market statistics, including fillings and toppings industry global market size, regional shares, competitors with a fillings and toppings market share, detailed fillings and toppings market segments, market trends and opportunities, and any further data you may need to thrive in the fillings and toppings industry. This fillings and toppings market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The fillings and toppings market consists of sales of whipped creams, sweeteners, choco chips, and cut fruits. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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