Media Asset Management Global Market Report 2024

The global media asset management market has grown exponentially in recent years. It will grow from $5.11 billion in 2023 to $6.17 billion in 2024 at a compound annual growth rate (CAGR) of 20.7%. Historical growth can be attributed to several factors, including the amplified utilization of multimedia for marketing purposes, the widespread globalization of media production, a surge in video content creation, growing complexity in media rights and licensing, the imperative need for archiving and preservation, improved efficiency within newsroom operations, heightened demand for cross-platform content distribution, and advancements in metadata and tagging methodologies.

The global media asset management market is expected to see exponential growth in the next few years. It will grow to $13.22 billion in 2028 at a compound annual growth rate (CAGR) of 21.0%. Anticipated growth in the upcoming period can be credited to several factors, including the advancement of search and discovery features, the evolution towards hybrid work setups in media production, a heightened emphasis on personalized content delivery, seamless integration with project management tools, a growing focus on sustainability within media production practices, challenges associated with international content distribution, and the integration and distribution of content across social media platform.

The upward trajectory of digital advertising significantly propels the expansion of the media asset management market. This form of marketing operates across websites, streaming platforms, and various online spaces, using text, images, audio, and video formats. It serves businesses by contributing to marketing funnels, enhancing brand awareness, and engaging consumers. Within digital advertising, media asset management plays a vital role by archiving broadcast media, storing video assets, and efficiently distributing vast volumes of multimedia content. Moreover, it ensures content security, facilitates swift and easy media file sharing, generates metadata, and enables seamless asset retrieval for digital advertising agencies. For instance, MAGNA's 2021 forecast highlighted a notable surge in advertising revenue for media owners, marking a 22% global increase to a record high of $710 billion. Digital advertising sales soared by $105 billion (31%), representing 62% of the total advertising revenue globally. This substantial surge in digital advertising is poised to escalate the demand for media asset management solutions.

The surge in demand for asset management solutions is a significant driver propelling the growth of the media asset management market. Asset Management Solutions (AMS) encompass a comprehensive suite of tools, technologies, and processes aimed at effectively managing, tracking, and optimizing assets across their lifecycle. These solutions contribute to risk mitigation and regulatory compliance, empowering media asset managers to make informed decisions within secure and compliant frameworks. Notably, as per Webinars' report in November 2023, a substantial 72% of organizations lack a robust Software Asset Management (SAM) strategy. This underscores the escalating demand for asset management solutions, thereby bolstering the need for media asset management systems.

Technological advancements constitute a pivotal trend gaining traction within the media asset management market. Key market players are intensively focused on research and development initiatives to drive product innovation, particularly in the integration of artificial intelligence (AI). For instance, Arvato Systems introduced VidiNet, a cloud-based media services platform integrated with AI software in May 2022. This innovation enables users to extract information from digital files and create custom AI models. Additionally, the integration of VidiNet cognitive services within organizations facilitates the creation and quality assurance of training data within familiar media asset management environments, ensuring cost transparency through volume-based payment models.

Prominent companies are strategically forging partnerships and collaborations with startups and mid-sized firms to expand their offerings within the media asset management market. These strategic alliances aim to diversify existing product portfolios and broaden geographical reach. For instance, in April 2023, Aegon Asset Management entered a strategic partnership with Lakemore Partners Ltd., a UK-based credit investment firm. This collaboration targets the expansion of Aegon AM's credit capabilities through its US CLO platform, while also augmenting Lakemore's clientele among top-tier institutional investors. Such partnerships signify a deliberate effort by major companies to fortify their market presence and expand service provisions within the media asset management landscape.

In February 2022, Allianz Group, a Germany-based active asset managers acquired PT RHB Asset Management Indonesia, for $480 million. With this acquisition, Allianz Global Investors’ (“AllianzGI”) established presence in Asia, reinforcing its commitment to Southeast Asia and Indonesia’s fast-growing financial market. PT RHB Asset Management, Indonesia-based an asset manager company.

Major companies operating in the media asset management market report are Amazon.com Inc., Dalet SA, Imagen Ltd., Prime Focus Technologies Ltd., Sony Group Corporation, Microsoft Corporation, VSN Video Stream Networks SL, Bynder BV, Dell Inc., International Business Machines Corporation, SI-MEDIASrl, NEP Group, Oracle Corporation, Square Box Systems Ltd., Quantum Corporation, Dalet Digital Media Systems, Tedial SL, Adam Software Inc., Canto Inc., Celum GmbH, Cognizant Technology Solutions Corporation, OpenText Corporation, North Plains Systems Inc., QBank, Webdam Inc., MediaBeacon Inc., IBM Corporation, Widen Enterprises Inc., Adobe Inc., Hewlett Packard Enterprise, Aprimo Inc., Salsify Inc., Nuxeo SA, MediaValet Inc.

North America was the largest region in the media asset management market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the media asset management market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the media asset management market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The deployment of Media Asset Management encompasses both on-premises and cloud-based solutions, catering to small and medium enterprises (SMEs) as well as large enterprises. On-premises deployment involves hosting software applications and IT infrastructures either within the organization's premises or on-site. This setup allows for the delivery of digital content while offering scalability in storage and support services on demand. Industries such as media and entertainment, BFSI, government, healthcare, retail, manufacturing, and various other sectors utilize Media Asset Management systems.

This report provides media asset management (MAM) market statistics, including mobility as a service industry global market size, regional shares, competitors with a media asset management (MAM) market share, detailed media asset management (MAM) market segments, market trends and opportunities, and any further data you may need to thrive in the media asset management (MAM) industry. This media asset management (MAM) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The media asset management (MAM) market includes revenues earned by entities by management of rich-media assets' life cycles and their ingestion, storage, retrieval, collaboration, and coordination. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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