Media in North America industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
- The North American media industry had total revenues of $460.0 billion in 2021, representing a compound annual growth rate (CAGR) of 0.4% between 2016 and 2021.
- The Advertising segment accounted for industry's the largest proportion in 2021, with total revenues of $301.2 billion, equivalent to 65.5% of the industry's overall value.
- Growing demand for over-the-top (OTT) streaming platforms such as Netflix, Amazon, and Hulu. Over 50% of US households watch some programming outside of traditional cable and broadcast systems.
Scope
- Save time carrying out entry-level research by identifying the size, growth, and leading players in the media market in North America
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in North America
- Leading company profiles reveal details of key media market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the North America media market with five year forecasts
Reasons to Buy
- What was the size of the North America media market by value in 2022?
- What will be the size of the North America media market in 2027?
- What factors are affecting the strength of competition in the North America media market?
- How has the market performed over the last five years?
Table of Contents
1 Executive Summary
2 Market Overview
3 Market Data
4 Market Segmentation
5 Market Outlook
6 Five Forces Analysis
7 Competitive Landscape
8 Company Profiles
9 Macroeconomic Indicators
10 Appendix
List of Tables
List of Figures
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Omnicom Group, Inc.
- Grupo Televisa S.A.B.
- Sing Tao News Corp Ltd
- The Walt Disney Company
- WPP plc
- Bertelsmann SE & Co. KGaA
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 58 |
| Published | February 2023 |
| Forecast Period | 2021 - 2026 |
| Estimated Market Value ( USD | $ 459.96 Billion |
| Forecasted Market Value ( USD | $ 530.49 Billion |
| Compound Annual Growth Rate | 2.8% |
| Regions Covered | North America |
