North America Media Market Summary, Competitive Analysis and Forecast to 2027

Media in North America industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
The North American media industry had total revenues of $460.0 billion in 2021, representing a compound annual growth rate (CAGR) of 0.4% between 2016 and 2021.
The Advertising segment accounted for industry's the largest proportion in 2021, with total revenues of $301.2 billion, equivalent to 65.5% of the industry's overall value.
Growing demand for over-the-top (OTT) streaming platforms such as Netflix, Amazon, and Hulu. Over 50% of US households watch some programming outside of traditional cable and broadcast systems.

Scope

Save time carrying out entry-level research by identifying the size, growth, and leading players in the media market in North America
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in North America
Leading company profiles reveal details of key media market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the North America media market with five year forecasts

Reasons to Buy

What was the size of the North America media market by value in 2022?
What will be the size of the North America media market in 2027?
What factors are affecting the strength of competition in the North America media market?
How has the market performed over the last five years?

1 Executive Summary

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape

2 Market Overview

2.1. Market definition
2.2. Market analysis

3 Market Data

3.1. Market value

4 Market Segmentation

4.1. Category segmentation
4.2. Geography segmentation

5 Market Outlook

5.1. Market value forecast

6 Five Forces Analysis

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape

7.1. Who are the leading players?
7.2. How is technology being used in the leading players’ strategies?
7.3. Which companies offer substitutes to the main industry?
7.4. How has COVID-19 affected this industry's segments in 2020?

8 Company Profiles

8.1. Omnicom Group, Inc.
8.2. Grupo Televisa S.A.B.
8.3. Sing Tao News Corp Ltd
8.4. The Walt Disney Company
8.5. WPP plc
8.6. Bertelsmann SE & Co. KGaA

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology
10.2. Industry associations
10.3. Related Research
10.4. About the Publisher

List of Tables

Table 1: North America media industry value: $ billion, 2017-22(e)
Table 2: North America media industry category segmentation: % share, by value, 2017-2022(e)
Table 3: North America media industry category segmentation: $ billion, 2017-2022
Table 4: North America media industry geography segmentation: $ billion, 2022(e)
Table 5: North America media industry value forecast: $ billion, 2022-27
Table 6: Omnicom Group, Inc.: key facts
Table 7: Omnicom Group, Inc.: Annual Financial Ratios
Table 8: Omnicom Group, Inc.: Key Employees
Table 9: Omnicom Group, Inc.: Key Employees Continued
Table 14: Grupo Televisa S.A.B.: key facts
Table 15: Grupo Televisa S.A.B.: Annual Financial Ratios
Table 16: Grupo Televisa S.A.B.: Key Employees
Table 17: Sing Tao News Corp Ltd: key facts
Table 18: Sing Tao News Corp Ltd: Annual Financial Ratios
Table 19: Sing Tao News Corp Ltd: Key Employees
Table 20: The Walt Disney Company: key facts
Table 21: The Walt Disney Company: Annual Financial Ratios
Table 22: The Walt Disney Company: Key Employees
Table 23: The Walt Disney Company: Key Employees Continued
Table 24: WPP plc: key facts
Table 25: WPP plc: Annual Financial Ratios
Table 26: WPP plc: Key Employees
Table 27: WPP plc: Key Employees Continued
Table 28: Bertelsmann SE & Co. KGaA: key facts
Table 29: Bertelsmann SE & Co. KGaA: Key Employees
Table 30: North America exchange rate, 2017-21

List of Figures

Figure 1: North America media industry value: $ billion, 2017-22(e)
Figure 2: North America media industry category segmentation: $ billion, 2017-2022
Figure 3: North America media industry geography segmentation: % share, by value, 2022(e)
Figure 4: North America media industry value forecast: $ billion, 2022-27
Figure 5: Forces driving competition in the media industry in North America, 2022
Figure 6: Drivers of buyer power in the media industry in North America, 2022
Figure 7: Drivers of supplier power in the media industry in North America, 2022
Figure 8: Factors influencing the likelihood of new entrants in the media industry in North America, 2022
Figure 9: Factors influencing the threat of substitutes in the media industry in North America, 2022
Figure 10: Drivers of degree of rivalry in the media industry in North America, 2022

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Omnicom Group, Inc.
Grupo Televisa S.A.B.
Sing Tao News Corp Ltd
The Walt Disney Company
WPP plc
Bertelsmann SE & Co. KGaA

Table Information

Report Attribute	Details
No. of Pages	58
Published	February 2023
Forecast Period	2021 - 2026
Estimated Market Value ( USD ) in 2021	$ 459.96 Billion
Forecasted Market Value ( USD ) by 2026	$ 530.49 Billion
Compound Annual Growth Rate	2.8%
Regions Covered	North America

License	Format	Properties	Price
SINGLE USER LICENSE PDF	The product is a PDF.	This is a single user license, allowing one user access to the product.	€348EUR$350USD£289GBP
SITE LICENSE PDF	The product is a PDF.	This is a site license, allowing all users within a given geographical location of your organization access to the product.	€523EUR$525USD£433GBP
ENTERPRISE LICENSE PDF	The product is a PDF.	This is an enterprise license, allowing all employees within your organization access to the product.	€697EUR$700USD£578GBP

Key Highlights

Scope

Reasons to Buy

Table of Contents

Companies Mentioned (Partial List)

Table Information

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