United States of America (USA) Media Market Summary, Competitive Analysis and Forecast to 2027

Media in the United States industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
The US media industry had total revenues of $435.0 billion in 2021, representing a compound annual growth rate (CAGR) of 0.4% between 2016 and 2021.
The advertising segment accounted for industry's the largest proportion in 2021, with total revenues of $285.2 billion, equivalent to 65.6% of the industry's overall value.
Social distancing requirement forced shutdown of movie theatres, live shows but increased the demand of OTT videos and data consumption. For instance, SVOD subscription in US increased 18% in 2021 indicating high demand for OTT videos.

Scope

Save time carrying out entry-level research by identifying the size, growth, and leading players in the media market in the United States
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in the United States
Leading company profiles reveal details of key media market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the United States media market with five year forecasts by both value and volume

Reasons to Buy

What was the size of the United States media market by value in 2022?
What will be the size of the United States media market in 2027?
What factors are affecting the strength of competition in the United States media market?
How has the market performed over the last five years?
Who are the top competitors in the United State's media market?

1 Executive Summary

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape

2 Market Overview

2.1. Market definition
2.2. Market analysis

3 Market Data

3.1. Market value

4 Market Segmentation

4.1. Category segmentation
4.2. Geography segmentation

5 Market Outlook

5.1. Market value forecast

6 Five Forces Analysis

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape

7.1. Who are the leading players?
7.2. How is technology being used in the leading players’ strategies?
7.3. Which companies offer substitutes to the main industry?
7.4. How has COVID-19 affected this industry's segments in 2020?

8 Company Profiles

8.1. Omnicom Group, Inc.
8.2. The Walt Disney Company
8.3. Comcast Corporation
8.4. Sing Tao News Corp Ltd
8.5. The Walt Disney Company
8.6. WPP plc
8.7. AT&T Inc
8.8. Bertelsmann SE & Co. KGaA

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology
10.2. Industry associations
10.3. Related Research
10.4. About the Publisher

List of Tables

Table 1: United States media industry value: $ billion, 2017-22(e)
Table 2: United States media industry category segmentation: % share, by value, 2017-2022(e)
Table 3: United States media industry category segmentation: $ billion, 2017-2022
Table 4: United States media industry geography segmentation: $ billion, 2022(e)
Table 5: United States media industry value forecast: $ billion, 2022-27
Table 6: Omnicom Group, Inc.: key facts
Table 7: Omnicom Group, Inc.: Annual Financial Ratios
Table 8: Omnicom Group, Inc.: Key Employees
Table 9: Omnicom Group, Inc.: Key Employees Continued
Table 10: The Walt Disney Company: key facts
Table 11: The Walt Disney Company: Annual Financial Ratios
Table 12: The Walt Disney Company: Key Employees
Table 13: The Walt Disney Company: Key Employees Continued
Table 14: Comcast Corporation: key facts
Table 15: Comcast Corporation: Annual Financial Ratios
Table 16: Comcast Corporation: Key Employees
Table 17: Comcast Corporation: Key Employees Continued
Table 18: Comcast Corporation: Key Employees Continued
Table 19: Comcast Corporation: Key Employees Continued
Table 20: Sing Tao News Corp Ltd: key facts
Table 21: Sing Tao News Corp Ltd: Annual Financial Ratios
Table 22: Sing Tao News Corp Ltd: Key Employees
Table 23: The Walt Disney Company: key facts
Table 24: The Walt Disney Company: Annual Financial Ratios
Table 25: The Walt Disney Company: Key Employees
Table 26: The Walt Disney Company: Key Employees Continued
Table 27: WPP plc: key facts
Table 28: WPP plc: Annual Financial Ratios
Table 29: WPP plc: Key Employees
Table 30: WPP plc: Key Employees Continued
Table 31: AT&T Inc: key facts
Table 32: AT&T Inc: Annual Financial Ratios
Table 33: AT&T Inc: Key Employees
Table 34: AT&T Inc: Key Employees Continued
Table 35: Bertelsmann SE & Co. KGaA: key facts
Table 36: Bertelsmann SE & Co. KGaA: Key Employees
Table 37: United States size of population (million), 2018-22
Table 38: United States gdp (constant 2005 prices, $ billion), 2018-22
Table 39: United States gdp (current prices, $ billion), 2018-22
Table 40: United States inflation, 2018-22
Table 41: United States consumer price index (absolute), 2018-22
Table 42: United States exchange rate, 2017-21

List of Figures

Figure 1: United States media industry value: $ billion, 2017-22(e)
Figure 2: United States media industry category segmentation: $ billion, 2017-2022
Figure 3: United States media industry geography segmentation: % share, by value, 2022(e)
Figure 4: United States media industry value forecast: $ billion, 2022-27
Figure 5: Forces driving competition in the media industry in the United States, 2022
Figure 6: Drivers of buyer power in the media industry in the United States, 2022
Figure 7: Drivers of supplier power in the media industry in the United States, 2022
Figure 8: Factors influencing the likelihood of new entrants in the media industry in the United States, 2022
Figure 9: Factors influencing the threat of substitutes in the media industry in the United States, 2022
Figure 10: Drivers of degree of rivalry in the media industry in the United States, 2022

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Omnicom Group, Inc.
The Walt Disney Company
Comcast Corporation
Sing Tao News Corp Ltd
The Walt Disney Company
WPP plc
AT&T Inc
Bertelsmann SE & Co. KGaA

Table Information

Report Attribute	Details
No. of Pages	71
Published	February 2023
Forecast Period	2021 - 2026
Estimated Market Value ( USD ) in 2021	$ 435 Billion
Forecasted Market Value ( USD ) by 2026	$ 501.34 Billion
Compound Annual Growth Rate	2.8%
Regions Covered	United States

License	Format	Properties	Price
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Key Highlights

Scope

Reasons to Buy

Table of Contents

Companies Mentioned (Partial List)

Table Information

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