Europe Hair Care Market Outlook, 2028

Europe is a diverse continent with many different cultural influences, and hair care practises and preferences can vary greatly from country to country. Furthermore, hair care practises in Europe date back to ancient times, when people used natural ingredients to nourish and maintain their hair. In Greece, olive oil was used to condition and strengthen the hair, while in Rome, women used a mixture of honey, vinegar, and egg yolk to create a natural hair mask. During the middle Ages, women in Europe often wore their hair in intricate braids and updos, and they would use hair accessories such as hairpins and combs to style their hair. Moreover, there has been a growing trend towards sustainable and ethical hair care practises in Europe. Consumers are now seeking out natural, organic, and cruelty-free hair care products that are both gentle on the hair and the environment. Many hair care brands in Europe are now focusing on eco-friendly packaging and sustainable ingredients to cater to the growing demand for ethical and sustainable hair care. In addition to using natural and sustainable hair care products, there are also various hair care practises that Europeans follow to maintain healthy hair. Regular haircuts and trims are essential to keeping hair healthy and preventing split ends. Washing hair regularly is also crucial to remove dirt and oil buildup, but over washing can strip the hair of its natural oils, leading to dryness and damage. Another essential hair care practice in Europe is the use of hair masks and treatments. Hair masks are an excellent way to provide deep conditioning for the hair and repair any damage caused by heat styling or chemical treatments. Hair oils, such as argan oil and coconut oil, are also popular in Europe as they provide essential nutrients and moisture to the hair.

According to the research report, Europe Hair Care Market Outlook, 2028 the market is anticipated to add USD 6.69 billion in size from 2023 to 2028. The increasing demand for product innovations, particularly in terms of ingredients used, is driving the growth of the European hair care products and styling tools market. Hair care products in European countries are increasingly being made with natural or organic ingredients, which is a global trend. In this regard, there has been an increasing trend in the use of coconut oil, shea butter, and tea tree oils in hair care products across European markets in recent years. According to material science, the majority of hair care products sold in Europe primarily modifies the outer surface properties of the hair. Modifying the sub-structural components of the hair is likely to become the next hair care trend. Novel techniques, such as sol-gel technology, will be widely adopted in Europe in the near future. Consumer behavior towards maintaining a high quality of life makes Europe a potential market for hair care product innovations and launches. Furthermore, veganism is becoming more popular among both young and older generations in European countries such as Germany, increasing the demand for organic vegan hair care products. In the European market, brands such as XMONDO, Verb, and Sun Bum offer vegan and cruelty-free hair care products. Women of all ages are the primary consumers of hair care products such as hair oil in Europe.

Based on the report, Germany will dominate the European market in 2022. A growing number of people in Germany are becoming aware of the benefits of natural and organic products. In Germany, an increasing number of people are becoming aware of the benefits of natural and organic products, the effects of harmful chemicals in existing ones, and the ability to care for hair at home, resulting in a decrease in salon visits. Furthermore, In European countries such as Germany, there are a growing trend towards fragrance-free products. According to Battelle Memorial Institute and Silent Spring Institute research, the analysis of 18 commonly used products such as relaxers, hair root stimulators, and anti-frizz products revealed 66 chemicals with potentially toxic effects. The desire for a presentable personal image among consumers, which also leads to their awareness of personal hygiene habits, is the primary market driver. The growing consumer concern about their health and hygiene as a long-term investment increased demand for natural or organic products throughout the country. These factors compelled manufacturers to improve their product offerings in order to meet consumer demands.
Shampoo dominated hair care product sales in Europe. With changing consumer demand for shampoo products made with natural ingredients, manufacturers are constantly expanding their product portfolio with new and innovative product offerings for various hair types and hair-related problems. The market's growth has been fueled by innovations such as convenient pack size, use of value-added ingredients in the product, and rising demand for natural shampoo. For example, Monday Haircare launched in the United Kingdom in August 2021 with an 8-piece collection divided into four targeted lines, each with a shampoo and conditioner to suit everyone's hair types and hair care needs. However, based on shampoo the market is divided into Cosmetic Shampoo, herbal/organic, dry shampoo and others. Among them, cosmetic has highest market share in 2022. The dry shampoo market in Europe is fueled by fast-paced lifestyles, long workdays, cold climate, particularly in Northern Europe, and a preference for living in heavily polluted cities. Furthermore, consumers increasingly prefer products made with natural ingredients. Consumers are avoiding synthetic compounds such as sulphates and parabens due to studies linking them to frizzy hair, flaky scalps, and split ends. In response to the growing demand for cruelty-free hair care products, Estée Lauder Companies Inc. (Aveda), the plant-powered hair care brand, announced in January 2021 that all of its hair care, hair colour, body care, makeup, and aroma products are 100% vegan. In addition, data from the National Health Statistics for 2022 show that approximately 8 million women in the United Kingdom experience hair loss. Manufacturers are constantly expanding their product portfolio to meet changing consumer demands for shampoo products containing natural ingredients.

The rinse-out conditioner market in Europe is growing due to increased consumer awareness of hair care and hygiene. Many consumers in Europe prefer to use rinse-out conditioners, as they are easy to use and provide quick results. Furthermore, many rinse-out conditioners now feature natural ingredients such as aloe vera, avocado oil, and argan oil. Moreover, this rinse-out conditioner is formulated with bamboo and biotin to help increase hair volume and strength. It is free from sulphates, parabens, and dyes and is designed for all hair types. However, consumers in Europe are increasingly looking for leave-in conditioners that provide multiple benefits, such as detangling, heat protection, and styling. Brands are responding to this trend by developing products that offer a range of benefits in one formula to save time and effort for consumers. In addition, based on hair color the market is divided into permanent and temporary. Consumers in Europe are increasingly looking for hair colour products that use natural and organic ingredients, such as henna, indigo, and herbal extracts. Brands are responding to this trend by developing hair colour products that are free from harsh chemicals and synthetic dyes. Furthermore, there is a growing trend towards temporary hair colour products in Europe, as consumers want to experiment with new hair colours without committing to a permanent change. Temporary hair colour products also offer a more natural-looking and subtle result.

According to the report, the specialist retail store segment will dominate the European market in 2022 with over 38%. With an increasing diversity of hair types and textures among consumers in Europe, there is a growing demand for specialized hair care products that cater to multicultural hair types. Specialist retail stores are responding to this trend by offering a wider range of products that are specifically designed for curly, coily, or kinky hair types, as well as products that are suitable for use on natural hair. There has been a shift in attitudes towards personal grooming among both men and women in Europe. Men are increasingly embracing grooming as a way to look and feel their best and women are becoming more focused on self-care and overall well-being. As a result, both segments are investing more in hair care products to maintain healthy, shiny, and styled hair. In addition, with rising disposable incomes among consumers in Europe, there is a growing demand for high-quality hair care products that offer superior results. Consumers are willing to invest in premium hair care products that are formulated with high-quality ingredients and are designed to meet their specific hair care needs.

• In honour of World Oceans Day in October 2022, P&G Beauty's Head & Shoulders, Pantene, Herbal Essences, and Aussie launched their first shampoo and conditioner bars across their European Haircare portfolio. During a live panel at the Reuters Responsible Business Summit, P&G Beauty revealed that Head & Shoulders, Pantene, Herbal Essences, and Aussie will continue to provide sustainable goods at scale by 2022.
• Niche Beauty Lab, based in Barcelona, will launch its first haircare brand, Hairvest, in November 2021, with a collection of six products. Hairvest is the world's first haircare brand to treat the hair follicle without the usual side effects associated with hair treatments.

Major Companies present in the market:

Hindustan Unilever Limited, Procter & Gamble Corporation, L'Oreal SA, Natura&Co, Shiseido Company, Amway Corporation, Henkel AG & CO. KGaA, Kao Corporation, The Estee Lauder Companies Inc., Oriflame Cosmetics AG, The Himalaya Drug Company, Johnson & Johnson, Coty Inc.

Considered in this report

• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Europe Hair Care market with its value and forecast along with its segments
• Country-wise Hair Care market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• Germany
• United Kingdom
• France
• Italy
• Spain
• Russia

By Product Type

• Shampoo
• Hair Color
• Conditioner
• Hair Styling Product
• Hair Oil
• Others (Hair Mask)

By Shampoo

• Cosmetic Shampoo
• Herbal/Organic
• Dry Shampoo
• Others

By Hair Color

• Permanent
• Temporary

By Conditioner

• Rinse-Out
• Leave-in
• Others (Deep)

By Styling Product

• Hair Gel
• Hair Mousse
• Hair Spray
• Styling Creams and Waxes
• Others

By Price Range

• Mass
• Premium

By Distribution Channel

• Specialist Retail Stores
• Supermarket/Hypermarket
• Convenience Store
• Online Retail Channels
• Other Distribution

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this; the author has started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Hair Care industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.