Europe Skin Care Market Outlook, 2028

Europeans tend to prioritise fewer but effective products that are gentle on the skin and provide visible results. This approach often involves using fewer steps and avoiding unnecessary or excessive product layering. In many parts of Europe, there is a preference for simple and minimalist skincare routines that focus on high-quality, essential skincare products. European skincare culture often places a strong emphasis on natural and organic ingredients. Many Europeans seek skincare products that are made from natural or organic sources and are free from harsh chemicals. There is a growing awareness of the potential benefits of botanicals, herbal extracts, and other natural ingredients for the skin, and many European skincare brands incorporate these ingredients into their formulations. Europe has a rich history of spa and wellness traditions, and this often extends to skincare culture as well. Many Europeans view skincare as a form of self-care and indulge in spa-like rituals, such as facial massages, steam treatments, and masks, as a way to relax and rejuvenate their skin. This emphasis on holistic wellness and self-care is often reflected in European skincare products and treatments. Europe is known for its luxury skincare brands that are associated with high-quality, premium products. Many Europeans are willing to invest in skincare products that are considered luxurious and offer premium ingredients, innovative formulations, and elegant packaging. Luxury skincare is often associated with sophistication, refinement, and a sense of indulgence in European skincare culture. European skincare culture often emphasises skincare education and understanding the science behind skincare. Many Europeans are knowledgeable about different skincare ingredients, product formulations, and their effects on the skin. Skincare professionals, such as dermatologists and estheticians, are often trusted sources of information, and skincare consultations and treatments are sought after for expert advice and guidance.

According to the research report, Europe Skincare (Facial Care, Body Care & Lip Care) Market Outlook, 2028 the market is anticipated to add USD 11.9 Billion market size from 2023 to 2028. Europe is predicted to have a considerable skincare market share in the next few years, owing to rising demand for skin-nourishing products among both men and women. Additionally, the greater spending power of the populace in the region, coupled with the strong presence of key players operating in the market, is promoting the regional market. The rising desire among the European population to use premium products is leading to higher growth in the skincare sector. Customers want items that are not only excellent for their skin but also of high quality. Consumers in Eastern Europe are increasingly cautious about their skin product selections due to ageing concerns, which has resulted in a growing demand for skincare products with anti-ageing claims or natural components. The skincare industry has also seen an increase in clean label goods, particularly those with free-from claims. Consumers across the market are increasingly interested in organic personal care products, which are likely to drive market expansion during the study period as demand for organic components grows. Furthermore, the rising awareness about the harmful effects of chemicals and synthetic products is another factor augmenting the growth of the market. The majority of consumers choose to purchase products labelled as natural or organic, which is fueling market growth.

Based on the report, Germany will dominate the European market in 2022. A growing number of people in Germany are becoming aware of the benefits of natural and organic products. The demand for child skin care products is likely to rise in Germany as customers take extra precautions to protect the delicate skin of babies and youngsters from prolonged sun exposure. The demand for skin care products among people is greatly influenced by the weather. Many consumers, on the other hand, take a more holistic approach, paying closer attention to UV levels and their potential impact on skin health and ageing. Furthermore, market participants are focusing on introducing innovative lines of goods to meet rising demand in order to get a significant share of the market. Beiersdorf, for example, will personalise face care in 2021 with the debut of its new brand, O.W.N. (Only What's Needed), which will employ ingredients particularly developed for individualised skin care needs. The launch is centred on personalised skin care solutions based on individual needs and scientific discoveries. Furthermore, there is a growing preference for items with vegan formulations, which contributes to the rise of the natural trend. For example, Henkel's debut of Nature Box in hair and skin care is regarded as one of the most high-profile inventions with vegan components. Furthermore, the natural movement has paved the way for product ingredients to be scrutinised. This is due to the fact that 'clean' ingredients are less toxic to the skin and are positively evaluated by customers, alongside organic and vegan labelling.

Europe is one of the most advanced markets, with a long history of regulation and enforcement of cosmetic production, labelling, and advertising. Regulatory bodies in the EU have set out rules and a regulatory framework for market access, international trade relations, and regulatory convergence, aiming to ensure the highest level of consumer safety while promoting the innovation and competitiveness of this sector. Hazardous substances or ingredients that may have an adverse effect on human health have been banned from being used in cosmetic products in the EU. Based on the categories, the body care segment is leading the overall market, followed by face care. Body care can contribute to an individual's comfort and overall well-being. It can provide a sense of relaxation, rejuvenation, and self-care, which can help reduce stress and promote mental and emotional wellness. In many European cultures, good personal hygiene and grooming are considered important social norms. Keeping the body clean, fresh, and well-groomed is often expected as part of regular daily routines and social etiquette. Europe experiences different climates across its various regions, ranging from temperate to Mediterranean to subarctic. These varying climates can impact the condition of the skin, making body care practises such as moisturising and protecting the skin from environmental factors like UV radiation important for maintaining healthy skin. Body lotions will dominate the market in 2022. However, European cultures often place a high value on beauty and aesthetics, and taking care of the face is seen as an important part of personal grooming. Face care products, such as cleansers, toners, serums, and creams, are used to cleanse, nourish, and pamper the skin, helping to enhance its appearance and maintain a youthful and radiant complexion. Based on skin care, the face wash and cleanser segment is expected to lead the market by the end of the forecast period.

On the other hand, lip care products in Europe have been experiencing several trends in recent years. Lip care products that offer multi-functional benefits, such as moisturising, sun protection, and colours, are gaining popularity in Europe. Consumers are looking for lip care products that provide not only basic lip hydration but also additional benefits, such as SPF protection, tinted colours, and long-lasting effects. Also, lip care products that offer anti-ageing properties, such as plumping, firming, and reducing fine lines, are gaining popularity in Europe. Consumers are looking for lip care products that not only moisturise the lips but also provide additional benefits to combat the signs of ageing, such as dryness, fine lines, and loss of volume. Sustainable packaging is becoming a significant trend in Europe, including for lip care products. Consumers are increasingly concerned about the environmental impact of beauty and personal care products, including the packaging they come in. Sustainable packaging options, such as recyclable or biodegradable materials, are gaining popularity in lip care products in Europe. In addition to that, lip care products that are marketed as gender-inclusive or gender-neutral are also gaining traction in Europe. The traditional gender-specific marketing of beauty and personal care products is evolving, and consumers are increasingly looking for lip care products that are inclusive and suitable for all genders. Based on the end user, the women's segment is leading the market, whereas the men's segment is growing at a higher CAGR by 2028.

According to the report, the specialist retail store segment will dominate the European market in 2022 with over 35%. However, the growth of e-commerce has changed the way people buy cosmetics, with an increasing number of consumers turning to online platforms to purchase personal care products. This has led to a rise in the number of online-only cosmetics brands. Europe has been witnessing a rapid increase in digitalization, with more consumers relying on online shopping as a convenient and time-saving option. This trend has also extended to the skincare market, with consumers opting to purchase skincare products online due to the convenience of browsing, comparing, and ordering products from the comfort of their homes. Internet penetration has been steadily increasing in Europe, with more people gaining access to the internet and engaging in online activities, including shopping. This has created a larger online customer base for the skincare market, driving e-commerce growth. Also, direct-to-consumer (D2C) skincare brands, which sell their products exclusively online, have gained popularity in Europe. D2C brands often leverage e-commerce channels to reach consumers directly, offering unique products, branding, and personalised shopping experiences that appeal to modern consumers. The increasing use of smartphones and mobile devices for online activities has also contributed to the growth of e-commerce in the skincare market in Europe. Consumers can easily browse, purchase, and track their skincare products using mobile apps, making it convenient and accessible for on-the-go shopping.

Recent Developments:

• In 2021, Clarins announced the launch of 11 new products with a commitment to prioritise care for people and the planet and a mission to become B-corp certified by 2023 in Europe.
• In 2020, L’Oreal announced the launch of Perso, an AI-based home skincare device that provides personalised skincare formulas for consumers, including moisturisers, serums, and under-eye cream.
• In 2019, Unilever PLC agreed to acquire the Fluocaril and Parogencyl oral care brands from The Procter & Gamble Co. This is expected to strengthen the company’s portfolio in oral care in France and Spain.
• In 2021, the Colgate Palmolive Sanex brand developed a shower gel, bath foam, and deodorant range using pre- and postbiotics to support the skin's microbiome. It launched in the United Kingdom and several EMEA markets.
• In 2021, Beiersdorf personalised face care by launching a new brand, O.W.N., in the European market.
• In 2020, Henkel acquired a 75% stake in Invincible Brands Holding, the parent company of direct-to-consumer (D2C) brands HelloBody, Banana Beauty, and Mermaid+Me in Berlin.

Major Companies present in the market:

L'Oreal S.A, Unilever Public Limited Company, Beiersdorf AG, The Estee Lauder Companies Inc., Johnson & Johnson , Natura&Co, Shiseido Company Limited, Procter & Gamble, Revlon, Inc., Clarins Group, Oriflame Cosmetics AG, Amorepacific Corporation , Kao Corporation, Coty Inc., Colgate-Palmolive Company , Chanel S.A. corporation, Mot Hennessy Louis Vuitton SA (LVMH), MuLondon Organic Ltd

Considered in this report

• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Europe Skincare market with its value and forecast along with its segments
• Country-wise Skincare market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• Germany
• United Kingdom
• Spain
• France
• Italy
• Russia

By Categories

• Facial care
• Body Care
• Lip Care

By Facial care

• Face cream
• Face Wash and Cleanser
• Sun Care (Sunscreen (SPF) Products)
• Facial Masks (sheet mask, Leave in & wash off)
• Toners
• Serums
• Shaving Lotions & Creams
• Others (Exfoliators, Eye Creams, scrub, bleach)

By Body care

• Body Lotions
• Body wash
• Others (Body Oil, Body Powder)

By Lip care

• Lip Balms
• Lip Scrubs
• Lip Masks
• Lip oil
• Others

By Pricing Range

• Mass
• Premium

By End User

• Men
• Women
• Unisex

By Distribution channel

• Specialist Retail Stores
• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail Channels
• Other Distribution Channel

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this; the author has started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Skincare industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.