Financial App Market Report 2025

The financial app market size has grown rapidly in recent years. It will grow from $1.46 billion in 2024 to $1.63 billion in 2025 at a compound annual growth rate (CAGR) of 11.4%. The growth in the historic period can be attributed to digital transformation in banking, security and trust improvements, convenience and accessibility, regulatory changes, market competition and innovation.

The financial app market size is expected to see rapid growth in the next few years. It will grow to $2.72 billion in 2029 at a compound annual growth rate (CAGR) of 13.7%. The growth in the forecast period can be attributed to focus on financial wellness, rise of embedded finance, enhanced cybersecurity measures, expansion of cryptocurrency integration, AI and machine learning integration. Major trends in the forecast period include green and sustainable finance solutions, evolving UX/UI designs, expansion of peer-to-peer (p2p) payments, open banking initiatives, robo-advisors and automated investing.

The increasing digitalization across industries is poised to propel the financial app market. Digitalization involves the transition from paper-based to digital processes, significantly transforming business models. Advancements in mobile and digital technologies have revolutionized the financial services sector, simplifying investments, loans, and transaction management. For instance, a Zippia report in November 2022 indicated that 70% of businesses had either implemented or were in the process of developing a digital transformation strategy. The global expense on digital transformation reached $1.5 trillion in 2021 and is anticipated to soar to $6.8 trillion by 2023. This trend, with 56% of businesses prioritizing digital transformation globally, underscores the driving force of digitalization in fostering the growth of the financial app market.

The increasing integration of artificial intelligence (AI) is anticipated to drive the growth of the financial apps market in the future. AI is a branch of computer science focused on developing smart machines that can perform tasks typically requiring human intelligence. Within financial apps, AI plays a crucial role by providing personalized financial insights, automating transactions, enhancing fraud detection, and offering intelligent recommendations to users. For instance, in May 2022, The International Business Machines Corporation (IBM), a US-based technology company, reported that 35% of businesses worldwide utilized artificial intelligence (AI) in 2022, reflecting a 4% increase from 2021. Consequently, the growing integration of artificial intelligence is fueling the expansion of the financial market.

Technological advancement is a significant trend in the financial app market. Major companies in this sector are concentrating on developing new applications to maintain their market position. For example, in June 2024, the Securities and Exchange Board of India (SEBI), the regulatory authority for the securities market in India, launched the Saa₹thi2 mobile app at SEBI Bhavan in Mumbai. The updated Saa₹thi app features a user-friendly interface equipped with various tools aimed at simplifying complex financial concepts. It includes financial calculators and modules that explain KYC procedures, ETFs, mutual funds, and the processes for buying and selling shares on stock exchanges. The app also offers information on the investor grievances redressal mechanism and the Online Dispute Resolution (ODR) platform. Additionally, it contains a collection of videos designed to assist investors with personal finance planning.

Major companies in the financial app market are increasingly focusing on launching all-in-one applications, such as Muthoot FinCorp ONE, to gain a competitive advantage. Muthoot FinCorp ONE is a comprehensive mobile application that provides a variety of financial services, including gold loans, insurance, and payment options, offering users a unified platform for their financial requirements. For example, in August 2023, Muthoot Fincorp Ltd., a fintech company based in India, introduced Muthoot FinCorp ONE, an all-in-one financial services app. The application features a broad array of services, including MSME and gold loans, investments in products like digital gold, personal loans, housing loans, two-wheeler loans, money transfer options, and easy bill payment facilities. It is designed to deliver a seamless and convenient experience for customers by enabling them to access multiple financial services through a single application. The company intends to expand the app's offerings in the future by including additional services like insurance, two-wheeler loans, and enhanced money transfer options.

In March 2024, Eazy Financial Services EazyPay, a financial institution based in Bahrain that specializes in point-of-sale (POS) and online payment gateway acquiring services, formed a partnership with Talabat. This collaboration aims to revolutionize the online payment landscape by offering customers a seamless payment experience through enhanced credit and debit card transactions. Talabat is a UAE food delivery service known for its commitment to enhancing customer convenience and service quality.

Major companies operating in the financial app market are Intuit Inc., Personal Capital Corporation, Arateg LLC, Emizen Tech Pvt. Ltd., NIX United Inc., Arka Softwares Inc., Peerbits Technologies Pvt. Ltd., Endive Software LLC, Diceus Inc., Sidebench Studios LLC, Mint Inc., You Need a Budget LLC, Spendee ApS, Goodbudget, Venmo Inc., Wally Inc., Acorns Grow Inc., Revolut Ltd., Moneydance LLC, Google Finance, Money Dashboard Ltd., Bankin', Toshl Inc., Quicken Inc., Yahoo Finance.

Asia-Pacific was the largest region in the financial app market in 2024. The regions covered in the financial app market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the financial app market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Financial applications serve as software solutions aimed at automating, organizing, and securely storing personal or corporate financial data. Their role encompasses managing, analyzing, and processing various financial transactions and records efficiently.

The primary categories of financial apps include banking, stock trading, digital wallets, and payment systems. Banking apps enable users to conduct diverse financial transactions conveniently, offering the flexibility to manage transactions remotely at any time. Financial applications typically provide an array of services, including consultancy, operational support, maintenance, training, and integration services. These applications can be deployed in two primary modes such as on-premises and in the cloud. They find application across various financial functions such as expense tracking, investment management, budgeting, and facilitating payment processes.

The financial app market research report is one of a series of new reports that provides financial app market statistics, including financial app industry global market size, regional shares, competitors with a financial app market share, detailed financial app market segments, market trends and opportunities, and any further data you may need to thrive in the financial app industry. This financial app market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The financial app market consists of revenues earned by entities by enterprise IT, business transaction processing, audit, risk, and compliance management, customer experience and BI and analytics applications. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 3-5 business days.